 Rihanna- if its loving that you want
 This was my initial idea. I had done a lot
  of research and even created a mock
  up of my digi pack and magazine
  advert, but I decided to turn it down. As
  it seemed too predictable and not very
  creative. I also thought it would look to
  amateur and I was hoping to make it as
  realistic as possible.
I have chosen 3 possible ideas to go
   through with. They all fit into different
   conventions and show many creative
   ideas that would be very exciting to do.
I will now present my 3 ideas and I would
   like to get some feedback as to which
   one you think is best. As this will help me
   with my final choice as you fit into my
   target audience age range.
Video idea: A black male and female. At the start they love
     each other, they eventually go through problems. E.g. He no
     longer wants to spend time with her. They then break up in the end
     but it leaves an opening for them to go back out with each other.
     This is a narrative video but there will also be some performance.
     This will be shown as the male and female lead will be singing
     apart and together in a empty room. This will show their
     independence but longing to be together.

Inspiration: This                           Effects:     a brief summery of
video is inspired by j-lo and ll            some of the effects will be,
cool j all I have. As it shows a            some shots in black and white,
couple braking up and the                   a subtle use of slow motion,
video idea is very similar as               close up and shots of the facial
they are singing together.                  expressions.
Video idea: This will be a 4 person band with only
white boys. They will be performing in a plain room with
instruments. It will also be narrative as the lead singer would
be experiencing what is being said in the song.


Inspiration: The main from this             Effects: this song is going
idea is the video by kanye west             to have a lot of effects. As
and t-pain good life.Asit has may           there would be animated
animations and is very energetic            objects popping up when
and colourful which made the                they are said, also the band
video memorable. The simplicity             performing would show in
made this video a success.                  phones, TVs etc when the
                                            lead character is walking
                                            around.
Video Idea: this would include a 4 person band with
 the lead singer as a women. Also a male and female lead.
 This would show the band as per formative in an empty
 room. The narrative would be the lead male stalking the lead
 female. This would be shown as he is obsessed with her.
Inspiration: The idea of this
video came form the queen video
Galileo as it shows their faces which   Effects: there would be a lot
could be seen as scary. However I       of close ups ion the lead female
will be using it in a more subtle       singers mouth which would cut
sense and not the whole thing. This     to the male leads mouth syncing
would allow a larger variety of         the words. This would be filmed
techniques to be used.                  in a dark place but with a light
                                        shining upwards. Also there
                                        would be some use of time
                                        being sped up.
I hope to hold auditions for the people that
   will take part in the video. This will be
   videoed and posted.
This will make my choice more fair and
   show if those who audition are confident
   enough to go in front of the camera. As
   all of my ideas need a very confident
   person to take stand and shine through.

My pitch[1]

  • 2.
     Rihanna- ifits loving that you want  This was my initial idea. I had done a lot of research and even created a mock up of my digi pack and magazine advert, but I decided to turn it down. As it seemed too predictable and not very creative. I also thought it would look to amateur and I was hoping to make it as realistic as possible.
  • 3.
    I have chosen3 possible ideas to go through with. They all fit into different conventions and show many creative ideas that would be very exciting to do. I will now present my 3 ideas and I would like to get some feedback as to which one you think is best. As this will help me with my final choice as you fit into my target audience age range.
  • 4.
    Video idea: Ablack male and female. At the start they love each other, they eventually go through problems. E.g. He no longer wants to spend time with her. They then break up in the end but it leaves an opening for them to go back out with each other. This is a narrative video but there will also be some performance. This will be shown as the male and female lead will be singing apart and together in a empty room. This will show their independence but longing to be together. Inspiration: This Effects: a brief summery of video is inspired by j-lo and ll some of the effects will be, cool j all I have. As it shows a some shots in black and white, couple braking up and the a subtle use of slow motion, video idea is very similar as close up and shots of the facial they are singing together. expressions.
  • 5.
    Video idea: Thiswill be a 4 person band with only white boys. They will be performing in a plain room with instruments. It will also be narrative as the lead singer would be experiencing what is being said in the song. Inspiration: The main from this Effects: this song is going idea is the video by kanye west to have a lot of effects. As and t-pain good life.Asit has may there would be animated animations and is very energetic objects popping up when and colourful which made the they are said, also the band video memorable. The simplicity performing would show in made this video a success. phones, TVs etc when the lead character is walking around.
  • 6.
    Video Idea: thiswould include a 4 person band with the lead singer as a women. Also a male and female lead. This would show the band as per formative in an empty room. The narrative would be the lead male stalking the lead female. This would be shown as he is obsessed with her. Inspiration: The idea of this video came form the queen video Galileo as it shows their faces which Effects: there would be a lot could be seen as scary. However I of close ups ion the lead female will be using it in a more subtle singers mouth which would cut sense and not the whole thing. This to the male leads mouth syncing would allow a larger variety of the words. This would be filmed techniques to be used. in a dark place but with a light shining upwards. Also there would be some use of time being sped up.
  • 7.
    I hope tohold auditions for the people that will take part in the video. This will be videoed and posted. This will make my choice more fair and show if those who audition are confident enough to go in front of the camera. As all of my ideas need a very confident person to take stand and shine through.

Editor's Notes

  • #5 http://www.youtube.com/watch?v=MfD9XwWoBFM
  • #6 http://www.youtube.com/watch?v=DmeUuoxyt_E&ob=av2n
  • #7 http://www.youtube.com/watch?v=lcOxhH8N3Bo