Branding is used to distinguish products and organizations from competitors through the overall customer experience. Music can be used for branding in a less commercial, more engaging way. The music video for artist Feriha Ahmed was designed to introduce her work raising awareness of women's and LGBTQ issues through a mysterious opening montage and promotion of her message and image. Multiple channels were used to promote the artist including a website, social media accounts, merchandise, and record label representing her message of equality.

2. QUESTION # 2

3. A brand is an overall experience of a customer that distinguishes an organization or
product from its rivals in the eyes of the customer. Brands are used in business,
marketing, and advertising.
“Music is a universal language and allows us to approach our customers in a less
commercial and a more engaging way. There aren’t many brands truly investing in this
space, but they will – it will become the future of marketing.”
 Branding is essential to attract the more audience you can through the music we
create a sense of mystery by creating a montage in the beginning of the music
video. As the first few seconds are very important in the music video to attract the
audience thus we made it intense and mysterious. And after the montage we show
the artist first when the lyrics of the song started, as this music video had to promote
the artist.
 Our artist Feriha Ahmed talks about different women issues and transgender issues
and raises awareness, as she herself is a part of this, also her being a victim of acid
attack. She took all the issues and used it to create a platform to share these stories
and stand for the women and transgender (LGBTQ Community), THUS SHE
CREATED A STAR IMAGE FOR HERSELF.

4.  Also we made a website fro the artist to reach more audience where we shared her
music video and promoted it, we also created merchandise for her album and her
pictures also her social media account like Facebook, YouTube, Instagram. As well
as email to contact her.
 The record label of the Digi-pak is Double S productions with the slogan, equality for
all. These collectively represent the ideology of the artist which is being portrayed in
the artists name, website, digipak and record label. Moreover, the record label gives
a very Indie and unconventional feel to the Music Promotion Package.
 The website also has the “subscribe now” button on the home page for the audience
to get regular updates of the artist, including new releases, shows etc.

5.  Also we made a Facebook page for the artist promoting the music
video as well as the artist by reaching wider audience, in this
modern era individuals connect with the world through social media
apps.
 Also we made the artist a YouTube channel as it the largest
website especially to share music videos and promote an artist.