The document discusses how the media product utilizes, develops, or challenges conventions of real media products in the rock genre. It explains that the video shows the main singer playing guitar, matching the convention seen in the Kings of Leon video. It also uses extreme closeups of the singer at the beginning, but then varies shots between closeups and midshots of other band members. Finally, it challenges the casual costume convention seen in Kings of Leon by dressing the band in suits, which better fits the school-based storyline of the song.