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Homepage Design Slam
The document summarizes a presentation on homepage design best practices. It was presented by Lacey Kruger and Don Roach and covered the basics of homepage design, examples of good and bad homepages, and a question and answer session. It also lists "The 10 Commandments of Effective Homepage Design" which provide guidelines on clearly stating the organization, highlighting goals, providing clear navigation, enticing content, personalization, visual hierarchy, engagement opportunities, avoiding flash intros, and balancing content with graphics.
Homepage Design Slam
- 1. Homepage Design Slam Presentedby: Lacey Kruger, Sr. Information Architect Don Roach, Art Director NO BOUNDARIES
- 2. What We’ll Cover •The Basics • Slamming some homepages • Q&A 2 NO BOUNDARIES © 2010 Convio, Inc.
- 3. NO BOUNDARIES The 10 Commandments of Effective Homepage Design
- 4. Thou shalt clearlystate who you are and what you do. 4 NO BOUNDARIES © 2010 Convio, Inc.
- 5. Thou shalt beable to point to where your top 3-5 online goals are represented. 5 NO BOUNDARIES © 2010 Convio, Inc.
- 6. Thou shalt offerclear, concise, navigation. 6 NO BOUNDARIES © 2010 Convio, Inc.
- 7. Thou shalt providescannable, up-to-date content that entices visitors to click for more. 7 NO BOUNDARIES © 2010 Convio, Inc.
- 8. Thou shalt providea personalized experience for each of your audiences. 8 NO BOUNDARIES © 2010 Convio, Inc.
- 9. Thou shalt conveya visual hierarchy so visitors know what to do first. 9 NO BOUNDARIES © 2010 Convio, Inc.
- 10. Thou shalt providemultiple, appealing ways for visitors to engage with you. 10 NO BOUNDARIES © 2010 Convio, Inc.
- 11. Thou shalt avoidthe Flash intro or other gratuitous animation. 11 NO BOUNDARIES © 2010 Convio, Inc.
- 12. Thou shalt ensurethe most relevant content is available “above the fold” 12 NO BOUNDARIES © 2010 Convio, Inc.
- 13. Thou shalt balancemeaningful content with relevant supporting graphics. 13 NO BOUNDARIES © 2010 Convio, Inc.
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- 15. Thank You! • Questions?Visit us in the Expert Lab • Session Evaluations – Please take a minute to give us feedback on this session. – Two ways to share your feedback: • Text 1123 to 30644. • Go to www.conviosummit2010sessionsurveys.com and enter 1123 when prompted. 15 NO BOUNDARIES © 2010 Convio, Inc.