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Welcome!




                                     © 2010, Layar B.V.
zondag 15 augustus 2010
Thanks Adaptive Path!




                                                  © 2010, Layar B.V.
zondag 15 augustus 2010
Layar the company
                                   • Launched June 2009
                                   • Maarten Lens-FitzGerald,
                                       Raimo van der Klein and
                                       Claire Boonstra
                                   •   Amsterdam
                                   •   32 people
                                   •   VC Funded




zondag 15 augustus 2010
You?



                                 © 2010, Layar B.V.
zondag 15 augustus 2010
Raimo               Maarten             Claire              Indra        Dirk       Ronald               Jacqueline             Cari




      Maurice                Gerben      Erwin             Matt              Olivier            Flavia               Bas             Rense




    Nanda                 Martin           Stefan          Anthony            Jolien     Rory            Xuan              Tom              Cor




    Laurens               Zoja         Martin       Alex          Stepan        Artem    Anatoliy        Andrey            Eugene          Nikita
                                                                                                                                    © 2010, Layar B.V.
zondag 15 augustus 2010
Claire (Co-founder):
                 General introduction to
                  Layar & cool content

                          @claireboo



zondag 15 augustus 2010
Matt (Commercial):
                          Numbers, Distribution &
                              Biz models

                              @mattmiesnieks




                                                    © 2010, Layar B.V.
zondag 15 augustus 2010
Maurice (Community Mgr):
                           Content & Community,
                           Layar Partner Network,
                               Developer tools

                                 @groenhart




                                                     © 2010, Layar B.V.
zondag 15 augustus 2010
Marc (Hoppala):
                          How to build a layer, Layar CMS,
                            How I’m making business

                                   @hoppala_eu




                                                             © 2010, Layar B.V.
zondag 15 augustus 2010
Tweets: #Layar



                                           © 2010, Layar B.V.
zondag 15 augustus 2010
What is Layar?




zondag 15 augustus 2010
© 2010, Layar B.V.
zondag 15 augustus 2010
Cool cases




                                       © 2010, Layar B.V.
zondag 15 augustus 2010
© 2010, Layar B.V.
zondag 15 augustus 2010
© 2010, Layar B.V.
zondag 15 augustus 2010
© 2010, Layar B.V.
zondag 15 augustus 2010
© 2010, Layar B.V.
zondag 15 augustus 2010
M-commerce




                                       © 2010, Layar B.V.
zondag 15 augustus 2010
© 2010, Layar B.V.
zondag 15 augustus 2010
© 2010, Layar B.V.
zondag 15 augustus 2010
© 2010, Layar B.V.
zondag 15 augustus 2010
Conquar




                                    © 2010, Layar B.V.
zondag 15 augustus 2010
© 2010, Layar B.V.
zondag 15 augustus 2010
© 2010, Layar B.V.
zondag 15 augustus 2010
© 2010, Layar B.V.
zondag 15 augustus 2010
Enterprise applications: Fire Brigade




                                                      © 2010, Layar B.V.
zondag 15 augustus 2010
The street is our playground
                               Adding a digital layer to your world




                                                                      © 2010, Layar B.V.
zondag 15 augustus 2010
Enabling Augmented Reality Experiences


                          discovery   ∞   publication


                                                        © 2010, Layar B.V.
zondag 15 augustus 2010
Content discovery


                          Catalog    &        Stream


                                                       © 2010, Layar B.V.
zondag 15 augustus 2010
Stream engine




                                          © 2010, Layar B.V.
zondag 15 augustus 2010
Publishing Platform



                          Dutch, French, Greek, Portugese, Hebrew, English, Japanese, Turkish, Korean, Chinese (Mandarin), Spanish and Italian




                                                                                                                                                    ...
       implemented                   implemented               Implemented              Concept commit            In development                 Coming up




                                                                                                                                                    © 2010, Layar B.V.
zondag 15 augustus 2010
Next: Image recognition




                                                    © 2010, Layar B.V.
zondag 15 augustus 2010
© 2010, Layar B.V.
zondag 15 augustus 2010
© 2010, Layar B.V.
zondag 15 augustus 2010

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Layar event US introduction and cases

  • 1. Welcome! © 2010, Layar B.V. zondag 15 augustus 2010
  • 2. Thanks Adaptive Path! © 2010, Layar B.V. zondag 15 augustus 2010
  • 3. Layar the company • Launched June 2009 • Maarten Lens-FitzGerald, Raimo van der Klein and Claire Boonstra • Amsterdam • 32 people • VC Funded zondag 15 augustus 2010
  • 4. You? © 2010, Layar B.V. zondag 15 augustus 2010
  • 5. Raimo Maarten Claire Indra Dirk Ronald Jacqueline Cari Maurice Gerben Erwin Matt Olivier Flavia Bas Rense Nanda Martin Stefan Anthony Jolien Rory Xuan Tom Cor Laurens Zoja Martin Alex Stepan Artem Anatoliy Andrey Eugene Nikita © 2010, Layar B.V. zondag 15 augustus 2010
  • 6. Claire (Co-founder): General introduction to Layar & cool content @claireboo zondag 15 augustus 2010
  • 7. Matt (Commercial): Numbers, Distribution & Biz models @mattmiesnieks © 2010, Layar B.V. zondag 15 augustus 2010
  • 8. Maurice (Community Mgr): Content & Community, Layar Partner Network, Developer tools @groenhart © 2010, Layar B.V. zondag 15 augustus 2010
  • 9. Marc (Hoppala): How to build a layer, Layar CMS, How I’m making business @hoppala_eu © 2010, Layar B.V. zondag 15 augustus 2010
  • 10. Tweets: #Layar © 2010, Layar B.V. zondag 15 augustus 2010
  • 11. What is Layar? zondag 15 augustus 2010
  • 12. © 2010, Layar B.V. zondag 15 augustus 2010
  • 13. Cool cases © 2010, Layar B.V. zondag 15 augustus 2010
  • 14. © 2010, Layar B.V. zondag 15 augustus 2010
  • 15. © 2010, Layar B.V. zondag 15 augustus 2010
  • 16. © 2010, Layar B.V. zondag 15 augustus 2010
  • 17. © 2010, Layar B.V. zondag 15 augustus 2010
  • 18. M-commerce © 2010, Layar B.V. zondag 15 augustus 2010
  • 19. © 2010, Layar B.V. zondag 15 augustus 2010
  • 20. © 2010, Layar B.V. zondag 15 augustus 2010
  • 21. © 2010, Layar B.V. zondag 15 augustus 2010
  • 22. Conquar © 2010, Layar B.V. zondag 15 augustus 2010
  • 23. © 2010, Layar B.V. zondag 15 augustus 2010
  • 24. © 2010, Layar B.V. zondag 15 augustus 2010
  • 25. © 2010, Layar B.V. zondag 15 augustus 2010
  • 26. Enterprise applications: Fire Brigade © 2010, Layar B.V. zondag 15 augustus 2010
  • 27. The street is our playground Adding a digital layer to your world © 2010, Layar B.V. zondag 15 augustus 2010
  • 28. Enabling Augmented Reality Experiences discovery ∞ publication © 2010, Layar B.V. zondag 15 augustus 2010
  • 29. Content discovery Catalog & Stream © 2010, Layar B.V. zondag 15 augustus 2010
  • 30. Stream engine © 2010, Layar B.V. zondag 15 augustus 2010
  • 31. Publishing Platform Dutch, French, Greek, Portugese, Hebrew, English, Japanese, Turkish, Korean, Chinese (Mandarin), Spanish and Italian ... implemented implemented Implemented Concept commit In development Coming up © 2010, Layar B.V. zondag 15 augustus 2010
  • 32. Next: Image recognition © 2010, Layar B.V. zondag 15 augustus 2010
  • 33. © 2010, Layar B.V. zondag 15 augustus 2010
  • 34. © 2010, Layar B.V. zondag 15 augustus 2010