The BBC Global iPlayer app for iPad, designed by Seattle-based agency Pinch/Zoom, will be available in Western Europe starting July 29, offering users access to extensive commercial-free BBC content via subscription. The development process included user testing and rapid iterations based on feedback, highlighting user expectations for quality design and minimal marketing interference. The collaboration resulted in an improved product that effectively connects users to BBC's wealth of content.

1. for iPad
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2. about the app MADE WITH LOVE IN SEATTLE BY
‣ The BBC Global iPlayer for iPad will be available in
Western Europe App Stores on July 29
‣ Additional markets will be available as license agreements allow
‣ The app allows users to access hundreds of hours of BBC
content like Top Gear, Doctor Who, Monty Python and
more
‣ Additional content will be added to the app regularly
‣ The app is subscription-based, allowing users to watch
unlimited commercial free content
‣ Users without a subscription can watch a limited selection of
content
‣ Users can both stream and download videos

3. about pinch/zoom MADE WITH LOVE IN SEATTLE BY
‣ pinch/zoom is a Seattle-based mobile design agency
‣ We were founded in 2008 by mobile expert and veteran mobile
designer Brian Fling
‣ Brian is also author of O’Reilly’s bestselling Mobile Design and
Development http://mobiledesign.org
‣ We’ve designed apps for New York Times, eHarmony, ADP, Delta,
HSBC, PayPal and many more
‣ Our client list includes Best Buy, Marriott, Salesforce, and more
‣ We have a staff of 12 designers and developers all based in our
Seattle office
‣ We offer end to end mobile design and development services for
iOS and HTML5
‣ Typical engagements include strategy, concept, design, development and
deployment to App Store

4. about the project MADE WITH LOVE IN SEATTLE BY
‣ The BBC app was designed by pinch/zoom
‣ BBC hired pinch/zoom based on their deep knowledge and over a Home Screen
decade’s experience of creating mobile experiences l
GENRE GENRE GENR
‣ pinch/zoom & BBC designed the iPad app as a new means
to connect people to the wealth of BBC content
PROGRAMME
‣ We worked with BBC to define strategy, pricing, wording, content, PROGRAMME
GENRE GENR
design, interactions and more PROGRAMME
‣ pinch/zoom created an interaction concept to test with 32
GENRE GENRE GENRE GENR
users between Dec 2010 and Feb 2011 in New York
PROGRAMME PROGRAMME PROGRAMME
‣ New York-based usability firm, Creative Good facilitated the
usability tests
FREE RECOMMENDED POPULAR RECENTLY ADDED HOLIDAY HUGH LAURIE’S FAVS MINE
‣ We did rapid design iteration based on real-time user and FEATURED
FEATURED GENRES NEWS MY BBC
client feedback
Wednesday, January 12, 2011

5. our design process MADE WITH LOVE IN SEATTLE BY
the strategy the experience the design
Goals & Objectives Screen Flows & App Map High Fidelity Mockups
Ethnographic & User Research Wireframes Interface Library Guidelines
Contexts & Mental Models Interaction Design & Behavior Style Guide
Screen Descriptions Touchable Prototype Animation & Interaction Guidelines
User Testing, Feedback, Review

6. what we learned MADE WITH LOVE IN SEATTLE BY
‣ iPad users are incredibly sophisticated
‣ Users have an expectation of the “Apple Aesthetic” when it comes
to interaction and user experience. Pixel perfection is important.
‣ Users prefer Need-driven over Marketing-driven Design
‣ Users are in control of their iPad experience, and will remove,
close, delete or leave anything they perceive as marketing or
advertising activity.
‣ Less is more
‣ This is true when talking about animations or content on each
screen. Users have an expectation of interactions but are
impatient with too much animation.
‣ Gestures Matter
‣ Web metaphors, like scrolling are considered “cheap” or “lower
quality.” Users prefer “native” metaphors like swiping.

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15. thank you MADE WITH LOVE IN SEATTLE BY
Thank you for your time! We really enjoyed creating this
experience for the BBC. They were an amazing client to work
with.
BBC really listened to their customers and their hired
experts. It helped guide the experience and ultimately make
a better product than the competition.
Brian Fling
Founder & Executive Creative Director