Adrian Roselli's presentation discusses the importance of the 'lang' attribute in HTML for language identification, highlighting its use in HTML validation, internationalization, and accessibility. The talk presents data demonstrating that a significant percentage of web pages omit the 'lang' attribute despite its essential role in aiding screen readers and enhancing user experience. The document also touches on relevant guidelines from HTML specifications and WCAG standards that mandate the proper use of the 'lang' attribute.