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Development of star image
- 1. Development of starimages Justin Bieber
- 2. Richard Dyer Biography •Richard Dyer (born 1945) is an English academic currently holding a professorship in the Department of Film Studies at King's College London(2006). Specializing in cinema (particularly Italian cinema), queer theory, and the relationship between entertainment and representations of race, sexuality, and gender, he was previously a faculty member of the Film Studies Department at the University of Warwick for many years and has held a number of visiting professorships in the United Kingdom, the United States, Italy, Sweden, Denmark, and Germany. • https://en.wikipedia.org/wiki/Richard_Dyer
- 3. Stars and Stardom(演员身份）Star image • In order to understand the relationship between the music industry and its audiences, it is important to consider the roles of music stars. • The term ‘star’ refers to the semi-mythological set of meanings constructed around music performers in order to sell the performer to a large and loyal audience.
- 4. Richard Dyer • Fundamentally,the star image is Incoherent不连贯的, that is incomplete and ‘open’. Dyer says that this is because it is based upon two key paradoxes. • Paradox 反论 1: The star must be simultaneously ordinary and extraordinary for the consumer. • Paradox 2: The star must be simultaneously present and absent for the consumer.
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- 6. Music Album cover •Their styles has changed, especially for his costume. The first one is like a little child with cool clothes cover whole body and aim for the 12 year old little children as a target audiences. • But, the second has completely changed, he become more sexuality attractive, with no top clothes, also the tattoo has shown he has change a lot as he become more mature, and do have new changed. Now he more likely aim for the wider audiences like above 15 up to 30 female, so I think although he loss some child fans or children’s parents, but he gain more, and these are the right target audiences group he should aim for.
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- 8. Magazine front cover •Few years age, he is a little boy with the image as an outgoing boy, with simple T-shirt and attract a lot little girls like 12 years old. So the style of his image still like a little boy, clean and cute. • But now his image has been change, he showing as a sexuality attractive way, like nude top body and with a lot of Tattoo, which looks sexy and aim to attract a different group of audiences like 16 years above. Although he will lose some fans before as he has broken his image, but new audiences are much more useful for him as he needs to grow up.
- 9. Music Video https://www.youtube.com/watch?v=kffacxfA7G4 Baby What doyou mean https://www.youtube.com/watch?v=DK_0jXPuIr0
- 10. Music Video • Forthe song at the beginning of his career, the Baby one, he is about 14 years old and his style is like a little boy which keep distance with the girls, and really shy, but he is trying to date girls. So during that time, he is a little boy and do not know too much, so that fits his age and looks great as a teenagers, this is part of the growing process. • But now, the video is much more sexuality, so aim to become more adult, as he is growing up as well. So now there are some sexy image in his music video to fit the song type, also his performances is becoming more sexuality attractive as well for the new audiences. So his image has changed from a little boy to a man.
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- 12. Live Performance • Fewyears ago, his live performance is quite shy just with dancing and wearing simple costume. His hairstyle is like a little boy as well, which build the image as a cute boy. Also his song is like a little boy as well, along with the word content. • But now, his live performance is more sexuality attractive as he would nude top bit, become sexy, with a lot of tattoo, attract girls by his appearance. His performance become more adult, which change a lot from his younger age. Now his words become more adult which the performance fit his costume and style.
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- 14. Personal life • JustinBieber was arrested for driving under the influence (DUI) and drag racing at speeds of 55-60mph in 30mph residential area. He was with some friends and his dad, who helped block off the street for the drag races. • This is an event that shows he does changed and the star image totally changed from a good boy to a adult, as he doing something that most of the boys will go through as a growing process. This makes him lose some fans from young girls and their parents, but these news help him to build a image like a bad cute boy which will have many new auidenes in future.
- 15. Personal life 2 •This is a image showing Bieber prostitution, this is another event showing that he is growing up and become a man, as he doing something that is fit his new age. • Also these events some fans think is normal as this is normal people life, but some fans do not like it. So these event might help he to have new fans as they think he is more sexy and become more mature, but someone does not like it.
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- 17. Personal life 3 •As he growing up, he started date girls. Now he has date at least 15 girls which is a sign showing he changed his image from shy boy to a mature man, but now he has a girlfriend who is Selena Gomez. • He has said he wrote some songs is based on his personally life which is about his girlfriend. So this shows that he has become mature and not just a little shy boy, he has more experience so now his star image changed to a bad sexy boy.
- 18. Song style andwords Baby Love yourself
- 19. Song style andwords • Actually his style not change a lot as always the love song. But the difference is the content. • Few year ago his word is quite shy and looks like a little boy, do not contain too much sexuality content which fits his age and suitable for young girls. • But now his content change a lot, contain more sexuality content and include his personally experience. Also these song more suitable for older people, like teenages and adult, so his target audiences has changed and his style grows with him as well.