Personal Information
Organization / Workplace
Amsterdam Area, Netherlands Netherlands
Industry
Technology / Software / Internet
Website
www.betterchange.nl
About
BetterChange is about Online Optimisation, Online Persuasion, and Behavior Change. I am a specialist in online optimisation processes such as Web Analytics, AB testing, User testing, Expert reviews, etc. I do both operational consultancy by running optimisation tests, and strategic consultancy by setting up and implementing the optimisation strategy.
I have a PhD in Applied Social Psychology, and I have a strong focus on using available data to better understand consumer behaviour on your website.
Tags
online persuasion
online marketing
behavior change
cro
ab testing
conversion rate optimization
behavioral economics
psychology
intervention development
online behavior change
apps
See more
Presentations
(5)Personal Information
Organization / Workplace
Amsterdam Area, Netherlands Netherlands
Industry
Technology / Software / Internet
Website
www.betterchange.nl
About
BetterChange is about Online Optimisation, Online Persuasion, and Behavior Change. I am a specialist in online optimisation processes such as Web Analytics, AB testing, User testing, Expert reviews, etc. I do both operational consultancy by running optimisation tests, and strategic consultancy by setting up and implementing the optimisation strategy.
I have a PhD in Applied Social Psychology, and I have a strong focus on using available data to better understand consumer behaviour on your website.
Tags
online persuasion
online marketing
behavior change
cro
ab testing
conversion rate optimization
behavioral economics
psychology
intervention development
online behavior change
apps
See more