Join Kym Ellis and Greg Mercer for session #5 of the MDCS Europe where they take a deeper look at how to come up with your product design specification for ordering samples, using data, additional research and ensuring you have all of the right certifications!

1. SESSION 3:
Supplier Outreach &
Product Selection
T H E M I L L I O N D O L L A R C A S E S T U D Y
E U R O P E

2. Enter at
www.junglescout.com/giveaway
3 Winners selected every week for all
of 2017, must share your
#MDCSchallenge update!
1 Prize for Each Winner
▹ 1 Jungle Scout Pro Extension
▹ 2 Jungle Scout Web App
▹ Featured on the Website!
Part 2: Session 4 Giveaway

3. You’re a Winner!
Where are you in the
#MDCSchallenge?

4. You’re a Winner ( A JS T-
Shirt)

5. MDCS: Europe Progress Map
Session #1:
Generated a list of
product ideas for
the UK
Session #3: Supplier
outreach, profit
calculations & selecting
our product 🎉
Session #2:
Advanced research
& narrowed down
that list to the top 5
Session #4:
How to pick the
right manufacturer
in China

6. In Today’s Session:
◍More product research...
◍Using data to create a product specification
◍Comparing reviews
◍Product spec research outside of Amazon
◍Testing & certification considerations
◍Early branding & labelling considerations
◍End goal: Ordering samples

7. Sleeping Bags!!! All of the sleeping bags!!!
Double
sleeping bags?
Envelope
style with
drawstring
hood?
Contrasting
colors?
Mummy
Style?
Additional
features?

8. Eliminate guesswork
Do your research and use data to spec out your
product!

9. Step 1: Explore Sales Data
◍Go back to your product research
◍Explore competitor sales across
different styles and specifications of
your product idea
◍Web App Product Tracker data

10. Place your screenshot here
Sleeping Bags
It’s very easy to see
sales and revenue
estimates for different
styles of Kym’s product
idea using the JS
Chrome Extension

11. Compare sales data for different
specifications...
Mummy Style Envelope Style
Double Sleeping
Bags
Sales / Demand Medium High Low
Revenue / Profitability High Medium Low
Competition Medium High Low

12. Step 2: Read LOTS of Reviews

13. Step 2: Read LOTS of Reviews

14. Step 2: Read LOTS of Reviews

15. Step 3: External Research

16. Step 3: External Research

17. Step 4: Testing & Certificates
◍CE –www.gov.uk/guidance/ce-marking
◍RoHS – (Restriction of Hazardous Substances)
◍REACH –www.hse.gov.uk/reach
◍ECDC – European Centre for Disease Prevention and Control
Work with suppliers and inspection
companies who are already working
with EU clients and sellers – ask
for their support!

18. Step 5: Finalize Your Product Spec
Further Considerations:
◍How many variations? Consider
managing several SKU’s
◍Can my top suppliers provide my
variations?
◍Have they sent certificates or
declarations of conformity?

19. Core Features
◍Mummy style
◍3-4 season, warm
◍Lightweight
◍Water resistant
◍300 GSM
Kym’s Final Product Specification
Differentiating Features
◍Anti-snag zipper
◍Internal pocket for
valuables
◍Drawstring hood
◍Can be zipped
together
Variations
◍Two colorways
◍Two sizes

20. The key is in communication!
Dear Mr. Supplier,
Thank you for your fast response and quotation for these sleeping bags. I am very interested in working with you.
I have some further questions if you wouldn’t mind me asking?
1. We want to ensure that the sleeping bag is lightweight, windproof, water resistant and breathable? Could you send
further information about the fabrics used?
2. Can you make the zippers allow two sleeping bags to be joined together?
3. Do you have test certificates for CE, RoHS and REACH for the UK marketplace?
4. We would like the sleeping bag to be in a Mummy Style with a drawstring hood, is this possible?
5. Can you certify what temperatures the sleeping bags can be used in?
I would like to ensure we get the specifications correct before moving ahead with the samples.
Looking forward to your reply,
Kind regards,
Kym
Jungle Creations - Purchasing
WeChat, Skype!!

21. Make A Note!

22. Order those samples!
😸

23. Follow Along:
Your Homework
1. Using the blueprint from this session, ensure you create
the best product specification that will stand out in your
product niche
2. Ensure you have researched any product certifications
and tests that you may need and speak with your top
suppliers about this
3. When you have done this, order your samples
Download the new template at:
https://www.junglescout.com/session5-HW

24. Join Us Next Week
Join us next Wednesday where we have a very special guest
who is an accountant and a private label seller in the UK, here
to tell us all about tax and legal setup!
Register for FREE at junglescout.com/million