In Session 15, we are joined by Andrew Browne, Co-Founder of Splitly, an automated split testing tool. Andrew will share the best practices to improve your listing to maximize profits and outrank your competition.
Million Dollar Case Study Europe – Session #19 – MDCS UpdatesKym Ellis
Join us as we take a look at the full year performance of our growing Amazon FBA business. We're diving into the financial performance, what went well, what didn't and what our plans are to meet our $1 million revenue goal and raise hundreds of thousands of dollars for charity!
Amazon Search Engine Optimization and Ranking Best PracticesGen Furukawa
How will customers find your listing when they don’t even know you exist? You could pay for ads, or you can also leverage Search Engine Optimization. Amazon thought leader Scott Voelker shares his strategies for setting up a listing for SEO success.
Million Dollar Case Study: Europe – Session #16 – Launching With Amazon PPCKym Ellis
You made it to the launch but what comes next? Find out how to successfully set up Amazon PPC campaigns that will drive extra sales and generate new keyword data during your launch campaign.
Jungle Scout's Million Dollar Case Study: How To Find Product IdeasGen Furukawa
We begin with the most important part of finding success on Amazon: getting a list of product ideas. You don't want to miss this!
We plan to sell a million dollars of physical products through various ecommerce strategies. This session is the first, and most important, part of our journey to a million dollar business: finding a product opportunity.
Register now for this special webinar, where I will show you the exact step-by-step process that I use to generate ideas.
One of these ideas will be the foundation of our million dollar business. Join us to find out what product it will be.
In Session 15, we are joined by Andrew Browne, Co-Founder of Splitly, an automated split testing tool. Andrew will share the best practices to improve your listing to maximize profits and outrank your competition.
Million Dollar Case Study Europe – Session #19 – MDCS UpdatesKym Ellis
Join us as we take a look at the full year performance of our growing Amazon FBA business. We're diving into the financial performance, what went well, what didn't and what our plans are to meet our $1 million revenue goal and raise hundreds of thousands of dollars for charity!
Amazon Search Engine Optimization and Ranking Best PracticesGen Furukawa
How will customers find your listing when they don’t even know you exist? You could pay for ads, or you can also leverage Search Engine Optimization. Amazon thought leader Scott Voelker shares his strategies for setting up a listing for SEO success.
Million Dollar Case Study: Europe – Session #16 – Launching With Amazon PPCKym Ellis
You made it to the launch but what comes next? Find out how to successfully set up Amazon PPC campaigns that will drive extra sales and generate new keyword data during your launch campaign.
Jungle Scout's Million Dollar Case Study: How To Find Product IdeasGen Furukawa
We begin with the most important part of finding success on Amazon: getting a list of product ideas. You don't want to miss this!
We plan to sell a million dollars of physical products through various ecommerce strategies. This session is the first, and most important, part of our journey to a million dollar business: finding a product opportunity.
Register now for this special webinar, where I will show you the exact step-by-step process that I use to generate ideas.
One of these ideas will be the foundation of our million dollar business. Join us to find out what product it will be.
Tthe Insider's Guide to Running Amazon Split TestsGen Furukawa
Split testing is one of the most powerful, and under-utilized, strategies for Amazon sellers.
However, the strategy and processes for running tests on Amazon require precision and know-how.
The upside is that when done properly, you can see immediate lifts in profits of upwards of 30% with just a few small tweaks.
In this exclusive webinar,
Greg and Andrew will show you the exact steps you need
to follow in order to run successful tests and boost your profits immediately!
Million Dollar Case Study: Europe – Session #15 – Amazon Product Launch EuropeKym Ellis
You really want to get your product launch right when you start selling with Amazon FBA. Find out the latest tactics for an Amazon product launch in Europe!
Jungle Scout's Million Dollar Case Study Session #7: Branding & Package DesignGen Furukawa
The design of the product and the packaging it comes in is essential to the success of our baby towels. Join us to learn how we will build and design our brand and packaging!
The Million Dollar Case Study: Europe – Session #1, Finding Product IdeasKym Ellis
The relaunching of the Million Dollar Case Study: we're going to find and launch a product in Europe.
Our mission to generate $1 Million dollars in revenue by scaling an Amazon business is taking us to Europe. Follow along with Greg Mercer and Kym Ellis as they expand internationally and cover the whole process from product research, to launching and growing a successful physical product on Amazon.co.uk.
Join us at: www.junglescout.com/mdcs-europe
We show you how to use Sellics to automate your Amazon Sponsored Products campaigns and PPC bids. Decrease your work hours and automate your keyword bids with Sellics! You can learn more about our PPC automation software here: https://sellics.com/major-update-ppc-automation-now-available-sellics
AMAZON PPC: HOW HIGH-VOLUME SELLERS ARE MANAGING THEIR CAMPAIGNSAndrew Maff
On April 18th I sat down with Franz Jordan, the CEO of Sellics.
We did a webinar about how we see high-volume sellers managing their Amazon PPC, both manually and automated.
We went through everything from Sponsored product and headline ads to bidding strategies and rules to put in place. We got A LOT of really good pieces of information out in this one and we even shared some secrets of what we know Amazon is looking to do in the future.
Check out the slides attached here and feel free to reach out if you have any questions!
SUBSCRIBE to our YouTube channel to see all of our other webinars!
SUBSCRIBE HERE: http://bit.ly/SellersChoice-YT
Amazon Marketing Services – The New Frontier
Optimizing Your Sponsored Product Ads
Leveraging Other People’s Traffic
Creating Promotions that Convert
Live Walk-Through and Open Q&A
The 2016 Amazon Virtual Summit is designed to arm high-volume, professional Amazon sellers with the proven strategies and tactics to effectively grow a profitable brand on the Marketplace.
This year, the focal points will be on how to increase product discoverability on the Amazon SERP, scaling Sponsored Products campaigns, and pricing strategies for private label brands.
HeroConf 2015. Re-evaluating Success: The Value of PPC AuditsMegan Ginecki
Generally speaking, the word "audit" has been plagued with a negative connotation, with thoughts of time-consuming investigations, and detailed reports of failures. This session will help break that connotation, and show effective approaches to audits, which in turn would help them reduce inefficient spend, increase click through and conversion rate.
How third-party Amazon sellers can adjust o Amazon's recent terms of service (TOS) update and implement a process for consistently harvesting product feedback
Day 1: How to Execute a Profitable FBA StrategyTinuiti
FBA is considered one of the most influential levers third-party sellers can utilize to improve marketplace performance, but without a proper FBA analysis, many sellers will see their profitability fall short of projections.While some sellers are seeing profitable returns through FBA, many are still looking for new revenue channels to drive bottom line growth.
How to Start Using Scripts [+Prebuilt Templates Included]Hanapin Marketing
Scripts can be overwhelming to start, but they are the easiest and most profitable way to automate your tasks on a predefined schedule. No computer science skills needed. If you can use Excel, you can understand a script. In this session, Hanapin’s Associate Director of Analytics, and Optmyzr’s Co-Founder, Fred Vallaeys, will give you the pro tips on how to get started with scripts and provide prebuilt examples you can use.
Million Dollar Case Study: Europe - Session #12 - Amazon Product PhotographyKym Ellis
Find out the requirements for your products when it comes to Amazon Product Photography, including ideas for DIY photography and how to successfully hire a pro!
Million Dollar Case Study: Europe – Session #6, VAT in EuropeKym Ellis
Find out how VAT works in the UK / Europe and how to set up your business whether you are an overseas or European seller wanting to sell on Amazon in EU marketplaces!
Tthe Insider's Guide to Running Amazon Split TestsGen Furukawa
Split testing is one of the most powerful, and under-utilized, strategies for Amazon sellers.
However, the strategy and processes for running tests on Amazon require precision and know-how.
The upside is that when done properly, you can see immediate lifts in profits of upwards of 30% with just a few small tweaks.
In this exclusive webinar,
Greg and Andrew will show you the exact steps you need
to follow in order to run successful tests and boost your profits immediately!
Million Dollar Case Study: Europe – Session #15 – Amazon Product Launch EuropeKym Ellis
You really want to get your product launch right when you start selling with Amazon FBA. Find out the latest tactics for an Amazon product launch in Europe!
Jungle Scout's Million Dollar Case Study Session #7: Branding & Package DesignGen Furukawa
The design of the product and the packaging it comes in is essential to the success of our baby towels. Join us to learn how we will build and design our brand and packaging!
The Million Dollar Case Study: Europe – Session #1, Finding Product IdeasKym Ellis
The relaunching of the Million Dollar Case Study: we're going to find and launch a product in Europe.
Our mission to generate $1 Million dollars in revenue by scaling an Amazon business is taking us to Europe. Follow along with Greg Mercer and Kym Ellis as they expand internationally and cover the whole process from product research, to launching and growing a successful physical product on Amazon.co.uk.
Join us at: www.junglescout.com/mdcs-europe
We show you how to use Sellics to automate your Amazon Sponsored Products campaigns and PPC bids. Decrease your work hours and automate your keyword bids with Sellics! You can learn more about our PPC automation software here: https://sellics.com/major-update-ppc-automation-now-available-sellics
AMAZON PPC: HOW HIGH-VOLUME SELLERS ARE MANAGING THEIR CAMPAIGNSAndrew Maff
On April 18th I sat down with Franz Jordan, the CEO of Sellics.
We did a webinar about how we see high-volume sellers managing their Amazon PPC, both manually and automated.
We went through everything from Sponsored product and headline ads to bidding strategies and rules to put in place. We got A LOT of really good pieces of information out in this one and we even shared some secrets of what we know Amazon is looking to do in the future.
Check out the slides attached here and feel free to reach out if you have any questions!
SUBSCRIBE to our YouTube channel to see all of our other webinars!
SUBSCRIBE HERE: http://bit.ly/SellersChoice-YT
Amazon Marketing Services – The New Frontier
Optimizing Your Sponsored Product Ads
Leveraging Other People’s Traffic
Creating Promotions that Convert
Live Walk-Through and Open Q&A
The 2016 Amazon Virtual Summit is designed to arm high-volume, professional Amazon sellers with the proven strategies and tactics to effectively grow a profitable brand on the Marketplace.
This year, the focal points will be on how to increase product discoverability on the Amazon SERP, scaling Sponsored Products campaigns, and pricing strategies for private label brands.
HeroConf 2015. Re-evaluating Success: The Value of PPC AuditsMegan Ginecki
Generally speaking, the word "audit" has been plagued with a negative connotation, with thoughts of time-consuming investigations, and detailed reports of failures. This session will help break that connotation, and show effective approaches to audits, which in turn would help them reduce inefficient spend, increase click through and conversion rate.
How third-party Amazon sellers can adjust o Amazon's recent terms of service (TOS) update and implement a process for consistently harvesting product feedback
Day 1: How to Execute a Profitable FBA StrategyTinuiti
FBA is considered one of the most influential levers third-party sellers can utilize to improve marketplace performance, but without a proper FBA analysis, many sellers will see their profitability fall short of projections.While some sellers are seeing profitable returns through FBA, many are still looking for new revenue channels to drive bottom line growth.
How to Start Using Scripts [+Prebuilt Templates Included]Hanapin Marketing
Scripts can be overwhelming to start, but they are the easiest and most profitable way to automate your tasks on a predefined schedule. No computer science skills needed. If you can use Excel, you can understand a script. In this session, Hanapin’s Associate Director of Analytics, and Optmyzr’s Co-Founder, Fred Vallaeys, will give you the pro tips on how to get started with scripts and provide prebuilt examples you can use.
Million Dollar Case Study: Europe - Session #12 - Amazon Product PhotographyKym Ellis
Find out the requirements for your products when it comes to Amazon Product Photography, including ideas for DIY photography and how to successfully hire a pro!
Million Dollar Case Study: Europe – Session #6, VAT in EuropeKym Ellis
Find out how VAT works in the UK / Europe and how to set up your business whether you are an overseas or European seller wanting to sell on Amazon in EU marketplaces!
Million dollar case study: Europe – Session #7 - Amazon Product BrandingKym Ellis
Join session 7 to find out how to brand your Amazon FBA product.
This session covers:
- How to find a brand name
- Design for your brand, logo, packaging and more
- Packaging requirements
- Amazon Brand Registry
- Trademarks
Million Dollar Case Study: Europe: Session #9 - Importing From China To The UKKym Ellis
Find out how to import goods from China, ship them to an Amazon warehouse and navigate the seas of customs, freight and duties.
Experts from Flexport joined us for session 9 to explain how it all works, and what you need to do to get your inventory shipped to the US & Europe.
Jungle Scout's Million Dollar Case Study Session #20: Amazon Marketing Servic...Gen Furukawa
Amazon Marketing Services is an incredible way to get your product in front of relevant customers. It is underused and can be massively profitable if used properly. Learn how in this post!
Jungle Scout's Million Dollar Case Study: Session #2: Advanced Product Research Gen Furukawa
In Session #1 of our pursuit to $1 Million in revenue, we generated a thorough list of product ideas. In this session, we will refine the list based on our product research data to see which product idea has the greatest likelihood of generating significant sales...to the tune of one million dollars.
You are not going to want to miss this session, as success or failure hinges on every decision made in this stage of selling on Amazon: product research.
Amazon Listing Optimizations that Drive Visibility & SalesTinuiti
Did you know, 70% of customers never click past the first page of Amazon’s search results when looking for a product? It’s a scary thought for many Amazon sellers & vendors trying to drive product discoverability & maximize sales velocity.
Therefore, CPC Strategy, Jungle Scout & Splitly have teamed up to discuss advanced product listing optimizations to rank higher, increase product visibility & drive revenue.
Ecommerce School: Roger Lopez on PPC on a Shoestring BudgetHypepotamus
On October 15, 2013, Roger Lopez of DoMyOwnPestControl.com, presented this talk at Ecommerce School to help beginners understand Pay Per Click advertising.
Prabhat Shah — Taking Amazon Advertising to the Next LevelSemrush
These slides were presented at the SEMrush webinar "Taking Amazon Advertising to the Next Level". Video replay and transcript are available at https://www.semrush.com/webinars/taking-amazon-advertising-to-the-next-level/
Lead generation express the marketing process of challenging and apprehend interest in a product or service for the ambition of advance sales pipeline.
All of these questions are answered I just need you to read the an.docxnettletondevon
All of these questions are answered I just need you to read the answers, understand them and paraphrase them in your own way with keeping the same idea. Just rewrite it with the same idea but in a different phrase than these.
Essay Questions:
1. Identify and discuss reasons why firms become so infatuated with pricing. Why is pricing given a great deal of attention?
Answer/ ANS:
There is no other component of the marketing program that firms become more infatuated with than pricing. There are at least four reasons for the attention given to pricing. First, the revenue equation is pretty simple: Revenue equals the price times quantity sold. There are only two ways for a firm to grow revenue: increase prices or increase the volume of product sold. Rarely can a firm do both simultaneously. Although there are literally hundreds of ways to increase profit by controlling costs and operating expenses, the revenue side has only two variables—one being price and the other being heavily influenced by price.
A second reason that firms become enamored with pricing is that it is the easiest of all marketing variables to change. Although changing the product and its distribution or promotion can take months or even years, changes in pricing can be executed immediately in real time. Likewise, product, distribution, or promotion changes can also be quite expensive, especially if research and development (R&D) or production must be rescheduled. Conversely, changing prices is a very low-cost option.
The third reason for the importance of pricing is that firms take considerable pains to discover and anticipate the pricing strategies and tactics of other firms. Salespeople learn to read a competitor’s price sheet upside down at a buyer’s desk. Retailers send “secret shoppers” into competitors’ stores to learn what they charge for the same merchandise. In this age of e-commerce, tracking what competitors charge for their goods and services has become so daunting that an entire price-tracking industry has emerged.
Finally, pricing is given a great deal of attention because it is considered to be the only real means of differentiation in mature markets plagued by commoditization. When customers see all competing products as offering the same features and benefits, their buying decisions are primarily driven by price.
Having a solid understanding of these issues is important because far too many firms and their managers use a seat-of-the-pants approach to pricing by guessing the best price for their goods and services. Guessing is never a good strategy in marketing; it can be downright deadly when it comes to setting prices.
2. In many (if not most) circumstances, cutting prices to increase sales volume is not a good idea. Explain why this is so. What are some alternatives that are preferable to cutting prices?
Answer/ ANS: All marketers understand the relationship between price and revenue. However, firms cannot charge high prices without goo.
How to Optimize Your Sponsored Products Strategy for Amazon Prime Day RecordingTinuiti
Despite consumer complaints over last year’s Amazon’s ‘Prime Day’, Amazon sellers still saw a dramatic increase in incremental revenue on this day with millions of consumers flocking to Amazon.
With the increased traffic to Amazon on this day, Amazon sellers need to prepare their marketing arsenal – especially their sponsored products strategy – to take full advantage of Amazon Prime Day.
Tearing up the Playbook: How Leadfeeder Marketing Has Adapted to the New NormalAndy Culligan
We’ve all been thrown into a situation of extreme change. One which was unimaginable only a couple of weeks ago.
While we deal with differing degrees of disruption and stress, we likely have something in common: the things we were doing at work a couple of weeks ago aren’t working in the same way anymore.
If we don’t adapt, we won’t survive.
We need to throw the norm out of the window and revise our marketing and sales strategies.
In this webinar, the Leadfeeder marketing team will:
Discuss how companies adapted during the global recession in 2008/2009, and what strategies they used to stay above water.
Take a deep look at what the Leadfeeder marketing team are doing to ensure we adapt to the new norm.
Share what KPI's we are following, how we are benchmarking them, what an abnormality or trend looks like with such limited data, and making quick decisions to lead to greater lead generation results.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
3. What has been the
most difficult part
of Amazon FBA?
The most difficult part is having the courage to
take the risk of losing money. You are
courageous and an entrepreneur by definition when
you take risks, not when you already know the
outcome. I have been changing my mindset and
learning the method through your videos. I feel it's
time to take action and winning the jungle scout
extension will propel me in this journey.
Gucci Solo (Web App Winner!)
Melinda Schmuck, as you know I absolutely love Jungle
Scout products. I use their Chrome Extension almost daily for
product research. I follow their #MillionDollarCaseStudy and
all their other YouTube webinars to learn how to be a
successful #AmazonSeller I have used these tools to
successfully launch my first #PrivateLabel products with
Raschify, LLC and look forward to great success all thanks to
Jungle Scout
Why do you love
the #MDCS?
Adam Rasch (JS T-Shirt Winner)
Session 18 Giveaway Winners
4. Session 19 GIVEAWAY : Win a Web App or a T-Shirt
▸ HOW TO ENTER
Use this Link to Enter our Giveaway
www.junglescout.com/giveaway
The link will also be in the Video Description of the
Replay on YouTube!
▸ 2 Winners, 1 Prize for Each !
▹ 1 Jungle Scout Lite Extension
▹ 2 Jungle Scout T Shirt’s
▹ Featured on the Website!
▸ Winners selected every week for all of 2017!
5. Jungle Snugs Updates
● New images from
www.theproductphotographystudio.com
● Did some additional design work to all images
● Created and added a competitive matrix
● Not giving away any coupons right now
● Started an A/B test with Splitly.com to test main
images
● Let’s take a look at Fetcher and our listing
6. 3 Steps To Optimizing Pay Per Click
1.Cut Wasted Spend
2.Ramp Up Profitable
Conversions
a. Bid higher to see if we can rank better
b. And/Or increase daily budgets
3.Find new Keywords
Setting up your
first campaign?
Check out Session
13 first
7. A Little Recap on Match Types & Vocab
Keyword Will Fire On Won’t Fire On Can Include
Broad Baby towel
Baby hooded
towels, toddler
towels, baby towels,
baby pink hooded
towels
Bath rag
synonyms, abbreviations,
acronyms, misspellings and
variations including plurals
and stemmings (e.g house
vs housing)
Phrase Baby towel
Pink baby towel,
Babies towels
Baby hooded
Towel, Baby
pink towel
misspellings, singulars or
plurals, stemmings,
abbreviations, and acronyms
Exact Baby towel
Baby towel, Baby
towels, babie towel
Pink hooded
baby towels,
blue baby towel
misspellings, singulars or
plurals
7
8. PPC Costs
Sales from PPC
Advertising Cost of Sale (ACoS)=
$10
$100
10% (ACoS) =
Example:
What is ACoS?
9. Landed Cost of Goods + FBA Fees
Retail Price
Breakeven ACoS 1 -=
We know:
▸ Retail Price = Currently: $17.95, Future $23.95
▸ Landed Cost of Goods (ie towel, packaging, inbound shipping) = $5.45
▸ FBA Fees = $7.92 or $8.82 at the higher price
26% = 1 -
$5.45 + $7.92
$17.95
40% = 1 -
$5.45 + $8.82
$23.95
At $17.95 Price: At $23.95 Price:
To Find ACoS Breakeven point….
10. 1. Cut Wasted Spend
How can we reduce our spend to improve profitability of
our campaigns?
1. Improve quality and relevancy of traffic
1. Adjust bids (manual and automatic campaigns)
1. Add negative keywords
11. 2. Ramp Up Profitable Conversions
How can you grow your sales with Pay Per Click
Campaigns?
1. Increase bids on profitable keywords
a. increase the likelihood of getting the click over your
competition
2. Change Bid Type on converting keywords
a. Be more specific for keywords you know will convert--go
from Broad to Phrase to ultimately Exact Match
12. Download Search Term Report
Filter the columns so that you can sort ascending to descending
Filter by:
Highest ACoS – reduce bids for these
Lowest ACoS – which keywords are converting well? Can you increase the bid on
those keywords so that you can generate more of that traffic to your listing?
Highest Spend – where are you spending a bulk of your money? Are those keywords
converting or not? What is the CPA?
Highest Conversions – do you need to adjust your bid on these keywords? Can you
increase your bid to squeeze your more sales?
3. Analyze Search Term Reports for New Keywords
13. Let’s Check The Search Term Reports
The Search Term Report
show tell you:
▸ Profitable/unprofitable
keywords
▸ How to adjust your bids
appropriately
▸ New keywords that will
convert
15. Cut Wasted Spend
a. Add negative keywords
b. Pause Keywords
c. Adjust bids to break even ACoS
Ramp Up Profitable Conversions
a. Isolate high-converting keywords to
independent ad group
b. Make bid types more targeted when
possible--Exact Match is ideal
Check Search Term Report for New Keywords
a. Best keyword research of all :-)
Recap: 3 Steps To Optimizing Pay Per Click
16. Next Session: Amazon Marketing Services (AMS)
I’ll show you
how to get
these ads
➔ We’ll take the next week off for 4th of July
➔ Next session: July 12th at 5p PT/ 8p ET
➔ Signup at: junglescout.com/million