Know how to map a product on Amazon along with its pros & cons and few ways to overcome mapping challenges.

1. Mapping a product on Amazon ?
What is Mapping a product ?
You can sell your product under an already listed product (some other brand) at little lower
or same price, by simply using the unique ASIN, (only if seller’s brand is not registered under
trademark) is called mapping a product.
For eg: if you want to sell a baking tray, you can use an existing baking tray listing with the
help of ASIN.
This is an amazon supported policy. You can map your product on some other seller’s listing
or some other seller can map their product on your listing.
How to know if the seller’s brand is a registered trademark brand ?
You can search if a brand name is registered on the
website https://ipindiaonline.gov.in/tmrpublicsearch/frmmain.aspx
Advantages
• Listing product becomes easy – Creating a quick listing for the product with the help of ASIN
makes listing very easy as it will save your time and efforts that is required for uploading
pictures, updating specifications and descriptions
• Increase in sales – Mapping a listing of a well-established brand with good reviews will result
in good number of orders for you.
Disadvantages
• Seller can claim your product as counterfeit – Since you have copied the listing that has
resulted in less or no orders for an original brand seller, he/she may claim to amazon as a
counterfeit product that can lead to suspension of your listing.
• Infringement filing – If an original seller is a registered trademark brand, he/she can file an
infringement case against you, which can have negative impact on your selling rating and
can lead to your account suspension.
Disadvantages (if your listing is mapped)
• Reduces your sales – Your listing can also be mapped easily by any seller that can result in
no order or less orders for you.
• Constant fear of bad reviews – You don’t know what quality of product the other seller is
selling under your brand, so any bad experience to customer can result in bad review on the
product that can have long term effect on the listing and can automatically reduce your
orders.
Ways to overcome mapping problems
1) If your listing has been mapped by some other seller that has resulted is less orders for you,
here is what you can do:
• Get a trademark for your brand name.
• Register yourself on Amazon brand registry
• If you fulfil above both the requirements, write a proper email requesting the seller
to remove the listing stating that you are the brand owner.

2. • File an infringement case on Amazon brand registry
• Try to differentiate your product by printing your logo on the product & packing and
upload clear pictures of the same so that the possibility of getting your listing
mapped is low.