The document provides a look book analyzing principles of window display design. It studies various displays, noting how elements like shape, color, lighting, and placement are used to draw attention to merchandise. Circles and repetition are highlighted as shapes that guide the eye's movement. Gaps and negative space between objects are also discussed as attractive design features. The look book examines displays from different brands and stores to illustrate best practices for engaging customers and increasing sales through strategic window design.

1. LOOK BOOK
for
Window Display
By: Milli Jain

2. LOOK BOOK
A Critical Study Was Undertaken By Me Of Various Window Displays. My Study Is Based
On The Principles And Elements Of Design Used In A Window Display, Which You Will Find
In Further Pages.
Take A Look.

3. LOOK BOOK
• Under all these displays merchandise is being displayed as a piece of art and is given highest importance.
• In first image, use of tyre attracts the mind and will force the human eye to see in the center of the circle.
• In second image there is repetition of circles as well as of bags, which tends to be more attractive.
• The use of glass jars in third image is increasing the importance of shoes.
Picture Courtesy - Pinterest

4. LOOK BOOK
• Circle is A shape that forces an human eye to focus in
its centre and then see around its circumference.
• In this image the merchandise is being placed
intelligently in the centre of the circle, being a circle it
is catching the attention of the potential customer.
• The emphasis is on merchandise.
• The eye moves from merchandise to the
circumference of the circle.
Picture Courtesy - Pinterest

5. LOOK BOOK
• The way the handbags are been kept on the pearls,
delicacy as well as the preciousness of the bags can
be easily seen.
• The whole display is being united using pearls.
• The use of white pearls on red background is making
the display more beautiful and eye catching.
• Eye movement is from pearls to handbag.
Picture Courtesy - Pinterest

6. LOOK BOOK
• After Getting An Eye On The
Letter ”D” The Eye Searches For
Other Letters Which Leads To The
Letter “R” And Then The
Merchandise On The Display Is
Seen.
• The Use Of Perspective View Is
Attractive.
• The Innovative Use Of
Brand Name.
• This Show Window Is Of
Dior.
• Under This The Flow Is
Because Of The Word
Dior.
Picture Courtesy - Pinterest

7. LOOK BOOK
• The use of pineapple shaped stand in proximity is
attractive.
• The gap between any two objects catches the
attention of the viewer.
• The gap between the stand is eye catching because
human eye tends to look what's within space.
Therefore, there is an intelligent placement of
merchandise (within the space).
• Whole display is harmonised using venetian pink and
black colour.
• Emphasis is on stand.
• Eye moves from pineapple to merchandise till
mannequin.
Picture Courtesy - Pinterest

8. LOOK BOOK
• Emphasis is on huge white bag (prop).
• The eye moves from prop to each bag on the display.
• The composition is united using same set of handbags
with same shape and texture but varies in colour.
• The shadow of the white bag on the rear wall is
pleasing to eye, therefore specifying smart use of
lights.
Picture Courtesy - Pinterest

9. LOOK BOOK
• The repetition of doors within
doors is emphasising the
display.
• The flow is from the miniature
to the doors till female
mannequin.
• The illusion is created by making
the display appear like a
mirrored image is attractive
• The flow is from left side of the
display to the right.
• The illusion or the mirror image
created attracts the eye of the
customer.
• In this the human eye will tend to
figure out complete posture of the
mannequin.
Picture Courtesy - Pinterest

10. LOOK BOOK
• The innovative use of colour bands in the exterior
of the store is very attractive and is tempting.
• The flow is from colour bands to merchandise.
• The concept taken in second image attractive.
Picture Courtesy - Pinterest

11. LOOK BOOK
• This is not a window display but is an intelligent way to
funnel the window shoppers inside the store.
• The bands in white are creating eye movement from
exterior of the store to the interior of the store.
Picture Courtesy - Pinterest

12. LOOK BOOK
• Emphasis is purely on the merchandise.
• Merchandise is well lighted up, showcasing the good
lighting design.
• Silhouettes of cameramen is increasing the
importance of the merchandise.
• Flow is from the merchandise to the silhouettes.
Picture Courtesy - Pinterest

13. LOOK BOOK
• The Differences In Texture Is
What Is Necessary In
Making The Display
Attractive.
• This Is Being Followed In This
Display. Matte Finished
Cubical Structure Is
Emphasising The Heels i.e.
The Merchandise
• The hands are showcasing actual
gesture of human hand which is
making this display more
attractive and eye catching.
• The display is united by the use of
white colours.
• Because of white base the emphasis
is on the merchandise.
Picture Courtesy - Pinterest

14. Thank You
Milli Jain, 2nd Year Commercial Design
Diploma, NSQF Level-6 (NSDC)
Dezyne E’cole College,
www.dezyneecole.com