This presentation gives an idea about how a window display or VM can be categorized into good or bad.

1. Good Window Displays

2. • This seems to be a christmas
window.
• Christmas tree made of metal
sheets depicts the material of
merchandise.
• Merchandise properly placed and
arranged.
• The lights are placed in appropriate
manner to highlight the
merchandise.
• Negative space theory is properly
applied.

3. • The theme of having sharp view for
good product is shown here.
• There is rhythm created with lights
in background.
• One item type of display is used
here.
• Colour contrast is appropriate.
• There is balance in visuals of
display.

4. • The elements and principles of design are
prominently used.
• Colour balance, shape ,forms and balance is
present here.
• Lights are properly used highlighting the
merchandise.

5. • The window have enlarged prop which
makes statement.
• The window have sports merchandise
which is understood by the pitch in
backdrop and the racket used.
• The colour palette is finely defined.
• Negative space completes the theme.

6. • The travel/vacation window is justified
completely by the props used.
• Merchandise is visible.
• Appropriate lights are being used to
create the visual appeal in the window.

7. • The window shows concept of
choice making during the
purchase.
• Colour used have appropriate
balance.
• Minimalistic and justified
window.
• Rhythm/ movement of props
is good.
• Negative space properly used.

8. • This monsoon window creates a
nostalgic visuals for viewer as the
props used are relatable to
customers emotions.
• The colour palette used clearly
shows the monsoon and rainbow.
• Merchandise displayed make
sense to the theme.

9. • This displays seems to be for Autumn
winter collection.
• The colour palette used justifies the
collection.
• There is seems rhythm in the
arrangement of props.

10. • Theme for standing out in crowd
is being depicted clearly in this
window.
• Minimalistic
• Colour balance is used wisely
here.

11. • The display here is for men’s wear.
• Theme is clearly relatable.
• Keeping the display minimalistic the idea is
clearly portrayed.

12. Bad Window Display

13. • The jewelleries displayed on part of
mannequins doesn’t seems appealing.
• There is no theme or relevance of
merchandise with display.
• There seems no principles of design
followed and it just shows informal display.

14. • The theme seems to be travel but the
props and backdrop used are not
relatable.
• Mannequin posture is awkward.
• The window does not justifies theme.

15. • The theme and merchandise displayed
have no connectivity.
• The colour used have similarities but
does not resemble each other.

16. • The paint used on glass is covering the
merchandise.
• There seems no theme , elements or principles
in this window.

17. • The colour and lines used in the
display are creating illusion
which may take off customers
eyes off.

18. • This display consist
only of mannequins
no props or theme
are implemented
here.

19. • The text on the glass is covering the
display.
• Props used are scattered all over the
window which doesn’t seem appealing and
it’s overpowering the merchandise.

20. • The merchandise does not connect
with the display.
• The props used are not relevant.
• All the merchandise are not been
highlighted and been shadowed due
to improper use of lights.

21. • The Window have graphics in background
and the props over it.
• The placement of props is improperly done.
• The merchandise displayed are merged and
are not visible clearly at once.
• There is use of merchandise which does not
connect with theme.
• Lights are not been used properly.

22. • The Display have a lot of elements creating a messed up
view.
• There seems no colour theory neither the principles of
designs are applied.
• Multiple merchandise kept in un – arranged manner is
distracting.