We are part of a unique generation that knows life with and without technology. We started to see this as an advantage, but also recognized our generations' flaws with technology use. We need to stress the importance of understanding we can't use old advertising techniques of pushing messages to people just because the technology is available. Our generation needs to know it's our duty to change the future of advertising, and we can do it by becoming good marketers that provide meaningful, authentic content. We need to start questioning and thinking critically about the way things are -- just because it's always been that way doesn't mean it's right.