What is Next for Social Media Marketing, a presentation by Fred Grof about Influencers going public, Social media becoming the e-commerce platform itself, Metaverse becoming the new social media & True Web 3.0

1. What is Next
for Social
Media
Marketing?
By Fred Grof

2. A brief history of
marketing technology…
1980’s – Databases get developed improving direct
marketing and starts replacing traditional pen and paper list
broking.
Early 1990’s – Customer interactions can be tracked better
due to better computers & CRM system development.

3. Continued…
Late 1990’s – 200 million internet users in the world.
2000’s - Social media emerges as a free service with
MySpace and Facebook leading the way. The service they
provide is millions and millions of
2010’s - Geotargeting, behavioral targeting, socio-
psychographic targeting can create group profiles. Creating
almost perfectly personalized advertisements.

4. What might the marketing
landscape look like in 2025-2030?
A) Influencers going public, being traded and
invested in on the stock market.
B) Social media becoming the e-commerce
platform itself.
C) Metaverse becoming the new social media.
D) True Web 3.0

5. “Influencers going public”
Right now, were seeing influencers becoming their own
corporate entities. With the rise of companies like Jerry
Media and Zefr creating streamlined ad networks with user-
generated content and people like Dan Bilzerian and Lele
Pons creating their own brands. You soon might start seeing
influencers selling their own stock and letting other people
get equity from advertisements and partnerships via
ownership of stock.

6. “Social media becoming the
e-commerce platform itself”
Already incorporated into Facebook & Instagram, you’ll
probably see most social media platforms add their own
form of one click from ad e-commerce. The most direct way
to convert from impression.

7. “Metaverse becoming the new social
media”
According to Mark Zuckerberg “It's a virtual environment where you can be present with
people in digital spaces… you can kind of think about this as an embodied internet that
you're inside of rather than just looking at. We believe that this is going to be the successor
to the mobile internet”
There is now generation of people who don’t use technology being phased out, soon
enough every active citizen will be comfortable enough with technology to be able to spend
hours doing activates in a virtual space. Because of avatars , you can soon make what was
once an abstract entity such as a business into a more personal figure.

8. “True Web 3.0”
The technology furthest away from up is Web 3.0
implementation. Currently what we are seeing with Web
3.0 is a buzzword more than an applicable technology
that can change how we use the internet.

9. Web 3.0 continued…
• Currently, users upload content to a
server.
• With a decentralized internet, there
would be no need for a server for social
technology.
• For social media marketing, you should
expect complete disruption of the
industry and to entirely integrate and
adapt into social, entertainment-based
marketing.
• Currently, it’s a campaign to change the
public narrative of crypto assets into a
narrative that poses the disruption of
mega tech conglomerates.

10. Concluding Thoughts
The metaverse isn’t a replacement for reality. There will still probably be
restaurants, physical retail, real estate. But this is in the same nature how
the dollar won’t be replaced by bitcoin or physical art being replaced by
NFTs. The first thing with emerging technology that people should
understand is that it’s a whole new space to work in, you won’t be able to
1:1 translate current models and experiences into a new environment like
the metaverse.

11. Sources
• Lintz, Jordan. “Council Post: What Could Social Media Look like in 2022 and beyond?” Forbes, Forbes Magazine, 10 Dec. 2021,
https://www.forbes.com/sites/forbesbusinesscouncil/2021/07/23/what-could-social-media-look-like-in-2022-and-beyond/?sh=3dfc7caff750.
• Tomas, David. “What Are Social Media Ads? Examples & Types of Social Media Advertising.” Cyberclick, https://www.cyberclick.net/numericalblogen/what-exactly-are-
social-ads-types-and-examples-of-advertising-on-social-media
• Brenner, Michael. “The Future of Social Media.” Marketing Insider Group, 27 Oct. 2021, https://marketinginsidergroup.com/social-media/future-social-media/
• Pinas, Max. “Why the 'Metaverse' Represents a Revolution in Advertising.” Ad Age, 18 Oct. 2021, https://adage.com/article/digital-marketing-ad-tech-news/why-metaverse-
will-redefine-advertising-we-know-it/2373971