This is the slidedeck to the presentation I delivered at the New Media Conference on February 23, 2012. The topic, content marketing, was broken down into five key parts as they pertain to value, content creation, content administration and sharing/publishing. The session attendees really had a good time with this topic as did I.
This was a fantastic, fun and highly informative session. Many thanks to the Frederick Chamber of Commerce for allowing me to speak once again at their event!
Integrated Communications and The Dawn of Agile Engagement Malcolm Atherton
Static is not an option any longer for communicators, neither is having silo'd pr and marketing groups.
Organizations will benefit from having PR and marketing and digital and anyone else in communications/external work together to understand audiences, strategize as one, and ultimately use owned media to attain earned media (and earned media to drive creation of owned media).
This presentation shows the 24 metrics which Social Media Hub uses to measure strategic objectives on social media.
For the full webinar of this slides, please visit http://www.socialmediahub.com.sg/ (Under the Webinars section)
This presentation displays a business idea I had with a friend at Antwerp Management School. Data in this presentation are purely based on assumptions and therefore not always that realistic. We just want to share our elaborated business idea. We also decided not to do anything with it, so feel free to 'steal' the idea! Do not forget to mention us when you're making billions ;)
Ow yeah, feedback or questions always welcome of course !
Greeting,
Dennis De Cat - dennis_dc@msn.com
Steven de Laat - steven.de.laat@gmail.com
Rethinking mobile for brands- Planningness 2010Avin Narasimhan
Presentation I gave along with @chroma at Planningness 2010 in Denver.
Mobile is the latest in a constant stream of buzzwords swirling around the marketing world these days. "How do we extend our idea into mobile" is a phrase we've all heard all too often. While some brands have found success, by and large, most struggle to develop interesting mobile experiences for people. This session explored some of the reasons why that may be, and some ways we can start to rethink the challenge.
A review of 2011 looking at all best case studies in social media, PR, experiential, branded content, guerrilla marketing, street marketing, brand activation, advertiser funded programming.
Many of these campaigns were created by Havas Sports & Entertainment Miami, or agencies across our network (from our 30 offices in 20 countries). Many of these campaigns were created by other marketing agencies which we recognize as having produced work that we find inspiring and innovative. We encourage and recognize great ideas from anywhere, and anyone.
This document also contains some of our predictions for 2012 across PR and branded content, live and experiential marketing, digital and social media. These predictions were compiled by Manuel Reis, and Jez Jowett, our Global Head of Social Media and Digital, also known as @Jezmond.
We hope you find our review of 2011 and predictions for 2012 inspiring and thought provoking. We hope you enjoy the ideas and opportunities they might prompt you to think. If you would like to be inspired face to face then please contact:
Manuel Reis
Managing Director
Manuel.Reis@havas-se.com
http://www.havas-se.com
http://www.facebook.com/havas.se
http://www.twitter.com/havas_se_
We wish you all very Happy Holidays and a wonderful 2012 and look forward to featuring your campaigns next year.
Digital Public Relations (PR): 46th Anvil Awards BriefingJanette Toral
Presented by Janette Toral last September 7, 2010 at the Public Relations Society of the Philippines forum - "How to Package a Winning Entry in the Anvil". She shared her perspective on Digital PR and how to prepare for the Digital PR Tools - Internet and Mobile category of the awards.
The half-day event took place at the J.Y. Campos Hall B, Unilab Bayanihan Center, Pioneer Street, Mandaluyong City.
Social Business Survey - Summary of ResponsesJessica Hibbard
A summary of 130 responses received to our first annual FredNMT Social Business Survey. Our goal was to discover how people in Frederick County (MD) use social media and technology for business and professional development. (Please note: personally identifying information has been removed from this report.)
Social Business Survey - FredNMT Opening SessionJessica Hibbard
Overview and analysis of our first annual FredNMT Social Business Survey, as presented at the Frederick Chamber's 4th annual New Media & Technology Conference. Our goal was to discover how people in Frederick County (MD) use social media and technology for business and professional development.
3-minute summary presented by Jessica Hibbard during the closing session at FredNMT 2012, the 4th annual New Media & Technology Conference presented by the Frederick County Chamber of Commerce.
Presentation held by Mr.Eddie van Born as a part of The Road to better Broadband Session at the 8th SEEITA and 7th MASIT Open Days Conference, 14th-15th October, 2010
Integrated Communications and The Dawn of Agile Engagement Malcolm Atherton
Static is not an option any longer for communicators, neither is having silo'd pr and marketing groups.
Organizations will benefit from having PR and marketing and digital and anyone else in communications/external work together to understand audiences, strategize as one, and ultimately use owned media to attain earned media (and earned media to drive creation of owned media).
This presentation shows the 24 metrics which Social Media Hub uses to measure strategic objectives on social media.
For the full webinar of this slides, please visit http://www.socialmediahub.com.sg/ (Under the Webinars section)
This presentation displays a business idea I had with a friend at Antwerp Management School. Data in this presentation are purely based on assumptions and therefore not always that realistic. We just want to share our elaborated business idea. We also decided not to do anything with it, so feel free to 'steal' the idea! Do not forget to mention us when you're making billions ;)
Ow yeah, feedback or questions always welcome of course !
Greeting,
Dennis De Cat - dennis_dc@msn.com
Steven de Laat - steven.de.laat@gmail.com
Rethinking mobile for brands- Planningness 2010Avin Narasimhan
Presentation I gave along with @chroma at Planningness 2010 in Denver.
Mobile is the latest in a constant stream of buzzwords swirling around the marketing world these days. "How do we extend our idea into mobile" is a phrase we've all heard all too often. While some brands have found success, by and large, most struggle to develop interesting mobile experiences for people. This session explored some of the reasons why that may be, and some ways we can start to rethink the challenge.
A review of 2011 looking at all best case studies in social media, PR, experiential, branded content, guerrilla marketing, street marketing, brand activation, advertiser funded programming.
Many of these campaigns were created by Havas Sports & Entertainment Miami, or agencies across our network (from our 30 offices in 20 countries). Many of these campaigns were created by other marketing agencies which we recognize as having produced work that we find inspiring and innovative. We encourage and recognize great ideas from anywhere, and anyone.
This document also contains some of our predictions for 2012 across PR and branded content, live and experiential marketing, digital and social media. These predictions were compiled by Manuel Reis, and Jez Jowett, our Global Head of Social Media and Digital, also known as @Jezmond.
We hope you find our review of 2011 and predictions for 2012 inspiring and thought provoking. We hope you enjoy the ideas and opportunities they might prompt you to think. If you would like to be inspired face to face then please contact:
Manuel Reis
Managing Director
Manuel.Reis@havas-se.com
http://www.havas-se.com
http://www.facebook.com/havas.se
http://www.twitter.com/havas_se_
We wish you all very Happy Holidays and a wonderful 2012 and look forward to featuring your campaigns next year.
Digital Public Relations (PR): 46th Anvil Awards BriefingJanette Toral
Presented by Janette Toral last September 7, 2010 at the Public Relations Society of the Philippines forum - "How to Package a Winning Entry in the Anvil". She shared her perspective on Digital PR and how to prepare for the Digital PR Tools - Internet and Mobile category of the awards.
The half-day event took place at the J.Y. Campos Hall B, Unilab Bayanihan Center, Pioneer Street, Mandaluyong City.
Social Business Survey - Summary of ResponsesJessica Hibbard
A summary of 130 responses received to our first annual FredNMT Social Business Survey. Our goal was to discover how people in Frederick County (MD) use social media and technology for business and professional development. (Please note: personally identifying information has been removed from this report.)
Social Business Survey - FredNMT Opening SessionJessica Hibbard
Overview and analysis of our first annual FredNMT Social Business Survey, as presented at the Frederick Chamber's 4th annual New Media & Technology Conference. Our goal was to discover how people in Frederick County (MD) use social media and technology for business and professional development.
3-minute summary presented by Jessica Hibbard during the closing session at FredNMT 2012, the 4th annual New Media & Technology Conference presented by the Frederick County Chamber of Commerce.
Presentation held by Mr.Eddie van Born as a part of The Road to better Broadband Session at the 8th SEEITA and 7th MASIT Open Days Conference, 14th-15th October, 2010
Before The Moment of Intent: Utilizing Content to Shape The Buyer's Journeyjohn harris
Marketers often focus on the moment of intent—that time period when the consumer is ready to move forward and take action. Maybe it’s a phone call, maybe it’s an in-store visit or maybe just a specific search query. But the consumer’s journey does not start at the moment of intent. It begins many steps back with needs, desires and interest. To reach these consumers at their pre-intent phases, brands need to develop a content marketing strategy that accounts for the consumer’s mindset while in the interest and discovery phases, where content focus is less confined.
Personas & Editorial Planning for Blogging (from Accelerate Your B.L.O.G semi...Pole Position Marketing
Learn how to plan every aspect of your business blog, including buyer persona research, organization of a content marketing team, best blogger tools, editorial calendar, blog topic idea generation, optimized title tags and descriptions, and social media distribution.
Building B2B Content Strategies That Feed Your Future Clients.
Delivering qualified leads using inbound marketing techniques YMKM Agency offers a variety of services such as web design, SEO, Blogs, eBooks, email marketing and social media.
Social media & PR_Nathan Misner_WE_Feb2011MeilinWS
Nathan Misner's presentation at the Social Media & PR conference in Singapore. Great case studies and how to get rid of zombie campaigns! Contactable via nathanm@waggeneredstrom.com
In our web 2.0 world, the business landscape has changed. Consumers refuse to be interrupted anymore - demanding that brands engage with them.
People do business with people they like, know, and trust. By utilizing the social media tools available to all of us, businesses can become human. By creating valuable content and engaging with customers where they are, businesses are creating real relationships, resulting in real trust.
This presentation offers a high-level overview to where we've been, where we are, and we're we are going in social media. It gives simple-to-follow steps to start implementing social media into a business. It's not comprehensive, but can help a business take that first step.
Content developed by Jon Thomas and M80 (m80im.com). Presentation designed by Jon Thomas at Presentation Advisors (www.presentationadvisors.com).
5 Strategies to Market in the Digital Age - 2012 Event Marketer SummitDavid Rogers
Based on "The Network Is Your Customer: 5 Strategies to Thrive in the Digital Age" by David Rogers.
Get your free chapter at www.thenetworkisyourcustomer.com
The fluffy science behind creating stuff worth sharing for KLMPolle de Maagt
What content is contagious? What goes 'viral'? What stuff 'works' on social media? Here's a agency and research perspective on best practices and ideas.
Don Draper's 3 Rules of Content MarketingJohn Mancini
A focus on how marketing has changed -- but also on how some elements have stayed the same -- using Don's perspectives as a frame. The presentation describes how the role of content has changed, and the increasing challenges facing organizations to deliver content that is targeted at the role, buying stage, and preferred delivery of prospects and leads.
Similar to Milking the MOST Value From Your Content Marketing Strategy (20)
Extended Audience Engagement Recommendations for Behance, An Adobe Creative C...Ruiz McPherson Media
These slides were submitted as my Audience Engagement final for Fielding Graduate University's Audience Engagement grad school course, MSC-568-18SU1 (part of their Media Psychology program).
The slides encompass my real-world thinking in terms of persona development and audience approach strategies as they apply to Adobe's creative community, Behance.
While entirely hypothetical in so far as my recommendations here are for the purposes of a grad school assignment, they do address the current environment of Adobe's Behance (at the time of this writing) as I see it and/or have personally experienced.
If you like my ideas, please share your comments with me at mayra@ruizmcpherson.com.
Last but not least, here were my instructor's comments regarding my slide deck: "As if often the case with the best work, there is little to say. Your final project “Behance: Extended Audience Engagement Recommendations” is excellent. It was comprehensive, aesthetically stimulating, and an effective persuasive communication piece. You have done a great job in laying out the strategy and using the persona is a way that both makes sense and is effective. The personas, in particular, were incredibly well done. Appreciate the drilling down in genre first and this specific person second. Your statistics are also well placed and meaningful. Your entire project is excellent from executive summary through the before/after website shots. Nice clear design and very good navigation to take people to explore the experience of others to the lessons learned from the storyboards."
The Airbnb-related research cited throughout this slide deck has been
assembled as part of a brand storytelling assignment for my
Media Psychology graduate degree with Fielding Graduate University, which I completed in June 2019.
Airbnb is a privately owned, accommodation rental website that has mushroomed in popularity and usage over the past 10 years and 600+ million guests since first launching on 2008. But that’s just the paradigmatic take. The real narrative, however, that the company leverages is far different.
Do you like what you've read here?
Do you have any comments?
Questions?
Want to retain me for digital/social strategy or brand storytelling consulting?
OR perhaps you'd like one of my custom illustrations as shown on slide 8?
Whatever you'd like to connect about, please do reach out and share comments using my email address: mayra@ruizmcpherson.com.
The Real Hoot: Globalization & Technology Challenges Impacting Social Media M...Ruiz McPherson Media
I wrote this paper in early 2017 as part of my undergraduate studies with Strayer University where I was working to complete my Bachelor's in Business Administration. This paper was for a senior-level business class and was required to highlight the business model and globalization challenges of a company of our choice. Because of my background with digital marketing and social media marketing, I chose Hootsuite.
This paper was originally written in January 2017 but I have since lightly updated it as of February 2018. I hope those who may reference this paper will find it useful and insightful in some way.
Currently, I am now a graduate student and have moved well beyond the business course for this paper. Despite that, I am in the process of uploading all the writings I've done for my undergraduate and graduate course work thus far in an effort to share my findings, thoughts, and ideas with anyone who may benefit from them.
Have questions about this writing? Need to contact me? Please send me an email at mayra@ruizmcpherson.com.
These slides showcase the beautiful illustration artwork of American illustrator Charlotte Harding Brown. This biographical information was composed for an assignment for my MFA in Illustration (with the Academy of Arts University) during the Fall 2017 term. My slides spotlight the amazing talent of this exceptional illustrator, share biographical details about Harding's life, and include personalized commentary inspired by my research findings. And yes, this assignment resulted in an A :) for which I was thrilled. Enjoy!
15 Examples of Civil War Propaganda Illustrations & Political SatireRuiz McPherson Media
The American Civil War began April 12, 1861 and ended on May 9, 1865. That’s 4 years, 27 days -- or 1,488 days -- in which our nation was embroiled in controversy over the usage of slavery. The controversy was no ordinary dispute or disagreement. Instead, it was an all out war where 620,000 soldiers reportedly died from combat, accident, starvation, and disease during the Civil War.
This regretful period of our nation’s history, despite its atrocities and harrowing bloodbaths, gave rise to a new era of illustrators and political satirists who used their talents to either inform the masses or help sway public opinion.
This presentation, which showcases 15 Civil War-era illustrations worth noting, was researched, assembled, and written by MFA of Illustration graduate student Mayra Ruiz-McPherson.
Baby Boomer Online Demographics, Internet Usage & Digital Marketing Opportunities. Presentation presented on webinar hosted by Kates-Boylston Publications for Death Care Professionals.
Marketing to Baby Boomers for Death Care Providers
Milking the MOST Value From Your Content Marketing Strategy
1. Milking the MOST Value From
Your Content Marketing Strategy
presentation exclusively for FredNMT by:
Mayra Ruiz-McPherson, Principal @ Ruiz McPherson Communications
Thursday, February 23, 2012 @ Frederick Chamber’s New Media Conference
2.
3.
4. marketing professionals
surveyed confirm
content marketing
is the most-used tactic
in their brand-enhancing
tool box
( HiveFire's B2B Marketing Trends Survey Report ... October 2011 )
6. videos & email marketing
mobile podcasts
microsites &
blogging social engagement articles landing pages
curation case studies
ebooks PR presentations
white
papers
webinars
infographics
Content impacts everything
7. “Sticks and stones
will break your bones,
but content can
affect your stock price.”
( Content Is The New Currency ... Shawn Parr ... Oct 20, 2011 )
8. P U B L I SHED FOR “FINDABILIT Y ”
CUR ATED
S HARED & RECOM M EN DED
ORIGINATED
9. AWARENESS
prospect may or may not be familiar with a product, service or organization ...
a tweet or status update on social network catches may catch their eye ...
a radio, tv or other programming makes prospect aware of product “X” or service “Y”
RESEARCH
interested prospect now begins to search and read about an o ering or an organization
via blogs, photo galleries, videos, news releases, Facebook or Google+ pages, etc.
to compare and di erentiate between similar solutions or services
CONSIDER
prospect signs up to receive news or information
from a brand ... begins to narrow down choices
to a select few ... online reviews and case studies
help to narrow the decision down to one choice
BUY
prospect makes a purchase
and is immediately introduced to
post-purchase, customer-centric
content and messaging
10. “Our Goal: To Empower You Through
SO WHY DO IT? Education!...and if you live in our area, hopefully
earn your business. This site contains a wealth of
articles, facts, and videos about inground swimming
pools (speci cally berglass). If you're just getting
started, be sure to check out our World Famous Blog
as well as our Inground Pool Boot Camp. ”
Welcome to the Most Educational
Swimming Pool Blog in the Country!
Fiberglass Pool Prices: How Much is My Pool Really Going to Cost?
Top 5 Fiberglass Pool Problems and Solutions
How Much do Above Ground and Inground Swimming Pools Cost?
Fiberglass Pools vs Vinyl Liner Pools vs Concrete Pools: An Honest Comparison
Small Inground Fiberglass Pool Design Awards for 2010
Pool Patio Materials: Stamped Concrete vs Pavers
Fiberglass vs Vinyl Liner Pools: Which is Better?
Viking Fiberglass Pools vs. Trilogy Pools Reviews / Ratings: Which is Better?
Fiberglass Swimming Pools vs Concrete Swimming Pools: Which is better?
Swimming Pool Plumbing: Rigid PVC vs. Flexible PVC, Which is Better?
11. Sure you do.
Look around, people!
Content is everywhere!!!
I know exactly where to nd it ...
but the question is ... do you?
12. FINDING CONTENT
Blog posts
News releases
Case studies
Interviews
Surveys
Customer service
Marketing
Product development
Management
Industry publications
Employees
Community
Industry trends
Social media
Competitors
Product & online reviews
Analytics
13. Domino Effect Example ... INTEGRATION AUDIENCE
What do they want to
What opportunities
exist for integration? know vs. what you
METRICS Social? PR? want to tell them ... and
Who will review analytics and Advertisements? what will be the
metrics to determine which Video? “content compromise?”
content yielded the most
interest, views or tra c? CONTENT
LINKAGES Original, curated or
What content will link both? Quantity and GOAL
to which areas of your what content will link Send out enewsletter
AUTHORS site? Blog? Branded to where?
re Who writes outposts?
view
s, what?
edi
ts
&
te
stin
g
OVERAGES
What content overages
exist and how will the
extra material that doesn’t
“ t” in this edition be
utilized, salvaged or
repurposed?
READINESS
Is your news area, blog, Facebook
page etc. ready for the increase in
tra c? What other content must
be added or updated prior to
email newsletter being sent out?
... eNewsletter Content
14. Publishing approach & sharing direction
of content depends on which “bucket”
content best belongs in ...
LEAD BRAND THOUGHT
GENERATION AWARENESS SEO LEADERSHIP
CUSTOMER CUSTOMER
ACQUISITION RETENTION
23. HISTORIC MCFARLAND HOUSE - BLOG & NEWS PAGE VIEWS 2011 A2
page views from blog posts
10/19/2011 From keepsake to another bride's closet: Is the idea of “the dress” as a keepsake disappearing? 106
10/4/2011 Wedding Trends: Twitter proposals and online cash for honeymoons: The wedding industry’s tailor-made for 2.0 75
11/18/2011 Flower Girl or Ring Bearer Time? 7 Helpful Tips for Including Children at Weddings 60
12/8/2011 Join Us Sunday, December 18 for our Second Annual Open House! 36
10/1/2011 Save these dates! Upcoming events at Historic McFarland House 34
11/3/2011 Need inspiration for your vintage, rustic or DIY-inspired wedding? Try these 7 creative wedding blogs! 32
10/24/2011 Our entrance's brick steps are being repaired and restored by local brick mason Bill Unger of Shepherdstown 30
10/14/2011 Mountain State Apple Harvest Festival: Queen Pomona's Reception and so much more! 28
11/12/2011 The Women's Network & Dr. Michael McCarty Host "Heart Coherence" Self Empowerment Session for Professional Development 25
9/20/2011 Welcome to our newly launched blog (and web site)! 20
11/5/2011 Recent Landscaping Upgrades to Our Backyard Event Area 20
11/28/2011 Tea for the Holidays: An Afternoon of Tea, Friends & Entertainment Hosted by Historic McFarland House 19
11/24/2011 From our family to yours, we wish you and yours all a loving, wonderful and happy Thanksgiving! 14
10/27/2011 Come see us at this year's Martinsburg Expo 2011! 12
12/12/2011 It never hurts to have superior, expert seamstress skills around here! 8
page views from news releases
10/1/2011 Coutoure Wedding Event of the Year 68
11/15/2011 Upscale Event House for Weddings, Social Gatherings and Business Affairs Launches Mobile Web Site 63
12/15/2011 Historic McFarland House Hires New Catering Manager with Abundant Wedding Venue & Private Event Experience 57
Recommendations
--> Blogging calendar w/Specific topics to be developed
--> at least 1 new news item/release per month (ideally 2 but minimum 1)
--> content must contain healthy, realistic dosage of keywords
24. OLDETOWNEPETRESORT.COM - PR & MEDIA 2011 A2
(08/08/11) Upscale Pet Resort (08/17/11) Last
Opens Second Location in One In Is Still a
Loudoun County, Virginia Lucky Dog!
(06/24/11) Northern Virginia Pet (10/26/11) Northern Virginia-based Olde
Resort Launches New Blog to Highlight (07/26/11) Don't Towne Pet Resort Senior Management
Its Expansion and Grand Opening Turn Your Dog Into Receive Elite Training at Renowned Ritz
Progress in Loudoun County a Couch Potato Carlton Leadership Center
(06/21/11) Upscale Pet Resort Currently Under
Construction in Loudoun County, Virginia
(11/07/11) The Personal Side of
a Pet Resort’s Grand Opening
(08/05/11) Preparing (09/19/11) Olde
Your Pet for the Boarding Towne Pet Resort:
Experience (09/25/11) A Labor of Love:
pr summary 2011
The Ultimate In Pet
Care Luxury Olde Towne Pet Resort
6 otpr news releases via prnewswire
1 advertorial article on i am modern magazine
(09/21/11) Dog owners
1 local article via leesburg today spend as much as $274K (10/09/11) Pet Boarding for
1 reference/mention in novadog magazine (print) for lifespan of a pure the Holidays
breed, study says
2 otpr-sponsored blog posts on novadog blog
26. sharing on twitter example A
For press releeest s,
ae
don’t justitlewand short
t An occassi
release t ake the up” tweet onal “double
URL ... m eresting ... blog AND y plugs your
tweet int estion or release ite our news
pose a qu ey statistic m ...
share a k
TWEET EXAMPLES HIGHLIGHTING “DOUBLING UP”
34% #smallbiz dread Twitter. Get full scoop here http://bit.ly/yxVQyO + here's why these ndings should concern u http://bit.ly/yxVQyO
Just rolled out new version 2.3 features! Media release http://bit.ly/yxVQyO + what these upgrades mean to users here http://bit.ly/yxVQyO
Welcoming new Marketing Mgr today! Announcement here http://bit.ly/yxVQyO + how they will work w/our community here http://bit.ly/yxVQyO
27. sharing on twitter example B
create a aphic
micro−infogr ly stat or
using a time nd make
news brief agular
it into a relumn”
Twitter “co
28. MAYRA RUIZ-MCPHERSON
Digital Marketing Strategist
Our team is led by this long-time digital marketing addict.
Her mission in life is to seek out opportunities to maximize the digital marketing potential of those who retain her.
Ours is to support her and her clients in those very same efforts.
WEB TECHNOLOGIES & CAPABILITIES WEB DESIGN & CREATIVE SERVICES MARKETING, PR, SOCIAL MEDIA
Web Programming & Site Maintenance Custom Interface Design, Usability Digital Marketing Strategy & Consultation
Database Development, Consulting WordPress Blogs & Customization PR 2.0, Press Releases, Publicity Outreach
Social Media Integration & Technology HTML, CSS templates, Usability, Wireframes Social Media Engagement & Influence
Custom Application Development Designs for Digital Downloads, PDFs, eBooks Mobile Marketing Strategy & Execution
Content Management Systems Email Newsletter & Advertising Design Content Development & Strategy
Web Development Strategy & Consulting Branding, Identity & Presentation Design Blogging, Ghost blogging + Blogger Relations
Mobile Apps for iPhone, BlackBerry, More Video Editing, DVDs, Multimedia Email Marketing, Campaign Development
Shopping Carts & Electronic Commerce Creative Direction and Consulting Advertising & Media Placement
Cloud Computing & Hosting Custom Illustration & Artwork Search Engine Optimization
RUIZ MCPHERSON COMMUNICATIONS, LLC | 13800 COPPERMINE ROAD, SUITE 350 | HERNDON, VA 20171 | @ruizmcpherson | @mayraruiz
www.ruizmcpherson.com | facebook.com/RuizMcPherson | 703.798.2619 | mayra@ruizmcpherson.com