These slides showcase the beautiful illustration artwork of American illustrator Charlotte Harding Brown. This biographical information was composed for an assignment for my MFA in Illustration (with the Academy of Arts University) during the Fall 2017 term. My slides spotlight the amazing talent of this exceptional illustrator, share biographical details about Harding's life, and include personalized commentary inspired by my research findings. And yes, this assignment resulted in an A :) for which I was thrilled. Enjoy!
An educational resource for teachers and students interested in learning about the contributions women from Haddonfield, New Jersey, made to their community, country, or world.
An educational resource for teachers and students interested in learning about the contributions women from Haddonfield, New Jersey, made to their community, country, or world.
"The Road Less Traveled" is a self-help book written by psychiatrist and author M. Scott Peck, originally published in 1978. The book is divided into four parts, each exploring a different aspect of personal growth and spiritual development.
The first section of the book explores the idea that life is difficult, and that acknowledging and accepting this fact is essential for personal growth. Peck argues that individuals who are willing to face life's challenges head-on and take responsibility for their actions are more likely to achieve personal fulfillment.
The second part of the book focuses on the importance of discipline and the development of a strong work ethic. Peck stresses the importance of delaying gratification, setting goals, and developing healthy habits to achieve success and fulfillment.
In the third section of the book, Peck delves into the concept of love and its role in personal growth. He argues that true love involves a willingness to grow and change, and that healthy relationships are built on mutual respect, communication, and a willingness to face and work through difficult issues.
The final section of the book explores the idea of spiritual growth and the role of religion and faith in personal development. Peck argues that spiritual growth involves a willingness to confront and explore life's deepest questions and to embrace a sense of purpose and meaning.
Overall, "The Road Less Traveled" is a thought-provoking and insightful book that challenges readers to examine their own lives and to embrace the challenges and opportunities that come with personal growth and spiritual development.
Extended Audience Engagement Recommendations for Behance, An Adobe Creative C...Ruiz McPherson Media
These slides were submitted as my Audience Engagement final for Fielding Graduate University's Audience Engagement grad school course, MSC-568-18SU1 (part of their Media Psychology program).
The slides encompass my real-world thinking in terms of persona development and audience approach strategies as they apply to Adobe's creative community, Behance.
While entirely hypothetical in so far as my recommendations here are for the purposes of a grad school assignment, they do address the current environment of Adobe's Behance (at the time of this writing) as I see it and/or have personally experienced.
If you like my ideas, please share your comments with me at mayra@ruizmcpherson.com.
Last but not least, here were my instructor's comments regarding my slide deck: "As if often the case with the best work, there is little to say. Your final project “Behance: Extended Audience Engagement Recommendations” is excellent. It was comprehensive, aesthetically stimulating, and an effective persuasive communication piece. You have done a great job in laying out the strategy and using the persona is a way that both makes sense and is effective. The personas, in particular, were incredibly well done. Appreciate the drilling down in genre first and this specific person second. Your statistics are also well placed and meaningful. Your entire project is excellent from executive summary through the before/after website shots. Nice clear design and very good navigation to take people to explore the experience of others to the lessons learned from the storyboards."
The Airbnb-related research cited throughout this slide deck has been
assembled as part of a brand storytelling assignment for my
Media Psychology graduate degree with Fielding Graduate University, which I completed in June 2019.
Airbnb is a privately owned, accommodation rental website that has mushroomed in popularity and usage over the past 10 years and 600+ million guests since first launching on 2008. But that’s just the paradigmatic take. The real narrative, however, that the company leverages is far different.
Do you like what you've read here?
Do you have any comments?
Questions?
Want to retain me for digital/social strategy or brand storytelling consulting?
OR perhaps you'd like one of my custom illustrations as shown on slide 8?
Whatever you'd like to connect about, please do reach out and share comments using my email address: mayra@ruizmcpherson.com.
The Real Hoot: Globalization & Technology Challenges Impacting Social Media M...Ruiz McPherson Media
I wrote this paper in early 2017 as part of my undergraduate studies with Strayer University where I was working to complete my Bachelor's in Business Administration. This paper was for a senior-level business class and was required to highlight the business model and globalization challenges of a company of our choice. Because of my background with digital marketing and social media marketing, I chose Hootsuite.
This paper was originally written in January 2017 but I have since lightly updated it as of February 2018. I hope those who may reference this paper will find it useful and insightful in some way.
Currently, I am now a graduate student and have moved well beyond the business course for this paper. Despite that, I am in the process of uploading all the writings I've done for my undergraduate and graduate course work thus far in an effort to share my findings, thoughts, and ideas with anyone who may benefit from them.
Have questions about this writing? Need to contact me? Please send me an email at mayra@ruizmcpherson.com.
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This regretful period of our nation’s history, despite its atrocities and harrowing bloodbaths, gave rise to a new era of illustrators and political satirists who used their talents to either inform the masses or help sway public opinion.
This presentation, which showcases 15 Civil War-era illustrations worth noting, was researched, assembled, and written by MFA of Illustration graduate student Mayra Ruiz-McPherson.
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"The Road Less Traveled" is a self-help book written by psychiatrist and author M. Scott Peck, originally published in 1978. The book is divided into four parts, each exploring a different aspect of personal growth and spiritual development.
The first section of the book explores the idea that life is difficult, and that acknowledging and accepting this fact is essential for personal growth. Peck argues that individuals who are willing to face life's challenges head-on and take responsibility for their actions are more likely to achieve personal fulfillment.
The second part of the book focuses on the importance of discipline and the development of a strong work ethic. Peck stresses the importance of delaying gratification, setting goals, and developing healthy habits to achieve success and fulfillment.
In the third section of the book, Peck delves into the concept of love and its role in personal growth. He argues that true love involves a willingness to grow and change, and that healthy relationships are built on mutual respect, communication, and a willingness to face and work through difficult issues.
The final section of the book explores the idea of spiritual growth and the role of religion and faith in personal development. Peck argues that spiritual growth involves a willingness to confront and explore life's deepest questions and to embrace a sense of purpose and meaning.
Overall, "The Road Less Traveled" is a thought-provoking and insightful book that challenges readers to examine their own lives and to embrace the challenges and opportunities that come with personal growth and spiritual development.
Extended Audience Engagement Recommendations for Behance, An Adobe Creative C...Ruiz McPherson Media
These slides were submitted as my Audience Engagement final for Fielding Graduate University's Audience Engagement grad school course, MSC-568-18SU1 (part of their Media Psychology program).
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assembled as part of a brand storytelling assignment for my
Media Psychology graduate degree with Fielding Graduate University, which I completed in June 2019.
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Do you like what you've read here?
Do you have any comments?
Questions?
Want to retain me for digital/social strategy or brand storytelling consulting?
OR perhaps you'd like one of my custom illustrations as shown on slide 8?
Whatever you'd like to connect about, please do reach out and share comments using my email address: mayra@ruizmcpherson.com.
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2. Illustration by
Charlotte Harding Brown
for lead article of The Century
Magazine (November 1901)
"A 'quick change'
. . . for the rest of
the afternoon."
2
3. Charlotte Harding Brown
EARLY LIFE
Born in Newark on August
31, 1873, CHARLOTTE
HARDING BROWN was an
American Illustrator born to
parents Joseph and
Charlotte Elizabeth Harding.
Beginning in 1180, Harding
lived in Philadelphia with her
brother, George Matthew
Harding, who also became
an artist as well.
ART SCHOLAR
Harding was a product of
the Philadelphia School of
Design for Women, and
she also studied with
Howard Pyle, both at
Drexel and at the
Academy of Fine Arts,
from 1897 to 1899.
Source
UpClosed | Charlotte Harding
Sources
Art Bound | The Great Illustrators,
Part II
Schoonover Studios | Pyle
Students
ILLUSTRATION
An accomplished
illustrator, Harding was
hired to illustrate for
magazines and books,
Century, Harper’s,
McClure’s, Collier’s
Weekly, Harper’s Bazaar,
Source
Ask Art | Charlotte Harding
AWARDS
1893-1894 | Philadelphia
School of Design for
Women George W. Childs
Gold Medal
1893-1894 | Philadelphia
School of Design for
Women Horstman
Fellowship
1900 | Woman's Exposition
in London Silver Medal
1915 | St. Louis Exposition
Medal
Source
WikiVisually | Charlotte Harding 3
6. 2
A "quick change"--for the rest of the
afternoon, ca. 1901 / Charcoal, wash,
and opaque white on layered paper /
Published in "Our Foolish Virgins" by
Eliot Gregory, Century, November 1901
(14)
Source
American Beauties | Drawings
from the Golden Age of Illustration
6
7. A Charlotte Harding illustration for Alice
Katherine Fallows, “Athletics for College
Girls,” / Century, May 1903 / Charcoal on
paper on illustration board, / Collection of
Brandywine River Museum.
3
Source
Garrett’s Drawing A Day Blog |
Charlotte Harding
7
8. Unusually Talented Illustrator
HARD-WORKING
Harding was a female
illustrator born in an era
where the profession was
highly male dominated.
Her talents, however, won
her growing recognition and
she eventually found herself
one of Howard Pyle students
at Brandywine; an elite art
and illustration school
founded by Pyle that only
took in about 40 students in
its time.
LIMITED INFO
As is the case with female
American Illustrator Maud
Humphrey, there is
extremely limited
information online
available about Harding.
Outside of several
websites citing some of
her works, there’s more
information available about
her male counterparts as
well as her own brother
George Harding, who was
also a Brandywine
student.
SISTERHOOD
It is reported that Harding
became extremely close
with the other female
illustrator students while
studying at Brandywine.
While learning as Pyle’s
pupil, Harding resided with
her women artist peers at
Colsgea, the art studio
created by renowned
Brandywine female artists
Jessie Willcox Smith,
Elizabeth Shippen Green,
Violet Oakley.
SCREW SOCIETY
As one can imagine,
“professional women” of
this time were often
shunned or looked down
up by society at large for
choosing to work or focus
on their careers instead of
marrying and managing a
household.
Harding was one such
female artist who bucked
this type of commentary.
She and her female artist
peers defied society and
went on to become lauded
and highly regarded artists
in American illustration
history.
8
9. 4 & 5
Illustrations from English
folklore book and
legendary character Robin
Hood. Circa 1903.
Source
The Internet Archive | Robin Hood
9
10. 6
Algy, 1905. Illustration for
Helen Hay Whitney, Verses
for Jock and Joan, The
Hyde Collection, Glens
Falls, New York
Source
Wikipedia | Charlotte Harding,
Algy
10
11. 7
Charcoal, wash, and
opaque white on layered
paper / Century & Harper's
Magazine / Circa 1904.
Source
Notasdecine | Charlotte Harding
11
12. My Thoughts On Harding (1 of 2)
Just yesterday, I contacted
a local art studio and signed
up for watercolor classes.
They instantly processed
my tuition, informed me of
the supply list details, and
welcomed me to the class.
A few days prior, I went
online to social network
Nextdoor and posted a
request for an art coach to
help mentor me through
drawing and painting
challenges such as
composition, foreshortening,
and the like. Within 24
hours, I was
referred to a local art
teacher who is the best
friend of some lady’s
daughter. I was put in touch
with the art teacher and am
awaiting to hear next steps
on how we can work
together.
And when I have specific
questions about my
coursework, my professors
are ready at the hand,
providing ongoing support,
direction, and
encouragement.
All the while, I have my own
freelancing practice, which
has been my main source of
full-time income since 2005.
I share all these things
because being a creative
soul who happens to be
female in 2017, I often think,
is so tremendously different
from what Harding and her
Brandywine female peers
had to endure from their
immediate communities as
well as society at large.
Over 140 years later, here I
am with immediate access to
countless of educational
resources, potential mentors,
and ongoing support and
encouragement for my
chosen field and profession.
52,871 days ago, however,
the ease in which I fluidly
manage through my every
day was not as possible, or
as comfortable. Harding and
her female counterparts
were actually looked down
upon by their local folks. The
majority of men and women
of yesteryear did not
12
13. My Thoughts On Harding (2 of 2)
agree with women
postponing or dismissing
marriage. Women
illustrators, like Harding,
were turned away from
renting places to live or
work just because they had
elected to pursue a career
or master a skill in this
case, illustration) in lieu of
marriage.
In present day, I have my
own business and no one
that I know of looks down
upon me while I seek to
improve my art skills and
further my illustration
capabilities. I can dictate
the direction of my life and
my career without my male
and female neighbors
turning their noses up while
I work so hard to earn a
livelihood. And no one that
I’m aware of feels disdain or
disgust to learn I am an
illustration graduate student
working hard to find and
nurture my own sense of
creative style.
I don’t know HOW I would
or could cope trying to
achieve all these things with
the brunt of society at large
working against me and not
being supportive. Even
worse: meddling and
making life more difficult by
preventing me from renting
homes or work spaces and
withholding services offered
freely to males.
Despite these
insurmountable challenges,
Harding and other female
illustrators persevered and
went on to become highly
regarded illustration artists
of their day, and beyond the
totality of their lives as well.
While information on Harding
is fairly scarce, one detail
that keeps coming up on
various online references is
that Harding signed all her
artwork using her maiden
name, even well after she
married married James
Adams Brown, an engineer,
in 1905.
What this tells me is that
Harding was, through and
through, steadfastly proud of
her accomplishments as a
woman. She was a female
artist who refused to conform
no matter what duress came
her way. 13
14. 8
Charcoal, wash, and
opaque white on layered
paper / Century & Harper's
Magazine / Circa 1904.
Source
Notasdecine | Charlotte Harding
14
15. 9
Charcoal, wash, and
opaque white on layered
paper / Century & Harper's
Magazine / Circa 1904.
Source
Notasdecine | Charlotte Harding
15
16. Harding’s Works
● Francis Neilson (1901). Madame Bohemia. Charlotte Harding, illustrator. Philadelphia: J.B. Lippincott Company. LCCN
00006439.
● Margaret Howard Peterson (1901). The Potter and the Clay: A Romance of Today. Charlotte Harding, illustrator. Boston:
Lothrop Publishing Company. LCCN 01031912.
● Eva March Tappan (1903). Robin Hood, his book. Charlotte Harding, illustrator. Boston: Little, Brown & Company. LCCN
03026880.
● Hildegard Brooks (1904). Daughters of Desperation. Charlotte Harding, illustrator. Edinburgh & London: McClure, Philip and
Company. LCCN 04008707.
● Elizabeth Garver Jordan (1904). May Iverson- Her Book. Charlotte Harding, illustrator. New York and London: Harper and
Brothers. LCCN 04029183.
● Helen Hay Whitney (1905). Verses for Jock and Joan. Charlotte Harding, illustrator. New York: Fox, Duffield and Company.
LCCN 05033917.
● Mary Raymond Shipman Andrews (1906). A Good Samaritan. Charlotte Harding, illustrator. New York: McClure, Philip and
Company. LCCN 06035945.
● Helen Hay Whitney (1906). Punch and Judy. Charlotte Harding, illustrator. New York: Duffield. LCCN 07025150.
● Helen Reimensnyder Martin (1907). The Betrothal of Elypholate, and other tales of the Pennsylvania Dutch. Charlotte Harding
and Alice Barber Stephens, illustrators. New York: The Century Company. LCCN 07030437.
● William Dean Howells (1908). Fennel and Rue, a Novel. Charlotte Harding, illustrator. New York and London: Harper &
Brothers. LCCN 08009174.
● Joel Chandler Harris (1909). The Bishop and the Bogie-Man. Charlotte Harding, illustrator. London: Doubleday, Page and
Company. LCCN 09003878.
● Jean Webster (1909). Much Ado about Peter. Charlotte Harding and Harry Linnell, illustrators. London; New York:
Doubleday, Page & Company. LCCN 09007143.
Source
WikiVisually | Charlotte Harding
16
17. 17
10
Charcoal, wash, and
opaque white on layered
paper / Century & Harper's
Magazine / Circa 1904.
Source
Notasdecine | Charlotte Harding
18. 18
Thank you Charlotte Harding
for giving us 30.76% of your 78 years of life
by way of your beautiful illustrations. you
Source
UpClosed | Charlotte Harding
19. About this presentation
This presentation was researched,
designed, and written by
MFA of Illustration graduate student
Mayra Ruiz-McPherson.
Background
Mayra has 20+ years digital marketing,
advertising, creative direction, and
communications experience. As a Sr. Digital
Strategist and independent marketing
consultant. Mayra works with clients, brands,
agencies, and organizations to transform all
aspects of their digital business initiatives.
Academic Journey
Mayra is concurrently pursuing an Illustration
MFA through the Academy of Arts University
as well as a second master’s degree in Media
Psychology via Fielding Graduate University.
Mayra
Ruiz-McPherson
Sr. Digital &
Creative
Strategist
20. Digital Transformation
Search | Social | Mobile
Transmedia Storytelling
Pictorial Strategy
Ideation & Theming
Digital Illustration
Visual Essays
Interface Design
Branding & Identity
703.798.2619 | @TheDStrategist
mayra@ruizmcpherson.com
ruizmcpherson.com