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Kids Art Class Marketing Guide, 1-2-3 step by step for people not working in online marketing. Basic steps to help your classes become more visible to the public and to build community online.
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Part two on Designing Structure for my General Assembly class on User Experience is about Information Architecture. We cover why classification is important, types of classification and trends in IA.
Straight from the oven and ready to be released is the HUBnet´s Purpose and Policy. This completes the Private Policy approved by the General Assembly of HUBs last April and will help set the culture and provide usage guidelines for members. Some actions needed from you: like it/comment/post-it on the platform, print it and post it on the walls of your HUB, talk about it with your members during a HUBnet Workshop, request their feedback as this should be co-created over time! If you have any queries please contact soledad.pons@the-hub.net
This is a talk given to my class on User Experience by Jen Ruffner, a Product Manager on the art of optimization.
It is critical for modern designers, product managers and start-up folks ot understand how to think about designing and executing tests.
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Making a Plan: Designing Tools for Project-Based Assessment.
Presentation at IATEFL Annual Conference, Glasgow, 2012.
Kathleen Nickle, Toyo University, Tokyo, Japan.
Straight from the oven and ready to be released is the HUBnet´s Purpose and Policy. This completes the Private Policy approved by the General Assembly of HUBs last April and will help set the culture and provide usage guidelines for members. Some actions needed from you: like it/comment/post-it on the platform, print it and post it on the walls of your HUB, talk about it with your members during a HUBnet Workshop, request their feedback as this should be co-created over time! If you have any queries please contact soledad.pons@the-hub.net
This is a talk given to my class on User Experience by Jen Ruffner, a Product Manager on the art of optimization.
It is critical for modern designers, product managers and start-up folks ot understand how to think about designing and executing tests.
A series of talks I gave sponsored by the Yahoo! Developer Network, in London and Berlin, reviewing the history of UX design patterns and delving into the social design patterns project, isolating 5 principles, 96 patterns, and 5 anti-patterns
Making a Plan: Designing Tools for Project-Based Assessment.
Presentation at IATEFL Annual Conference, Glasgow, 2012.
Kathleen Nickle, Toyo University, Tokyo, Japan.
Campinas(SP)
Nota técnica:
incidentes e acidentes envolvendo a fauna
RESOLUÇÃO Nº 4, DE 9 DE OUTUBRO DE 1995
http://www.mma.gov.br/port/conama/res/res95/res0495.html
Organização Internacional da Aviação Civil - OACI recomenda que não sejam estabelecidas atividades atrativas de pássaros nas áreas de entorno dos aeroportos
Art. 2º Dentro da ASA não será permitida implantação de atividades de natureza perigosa, entendidas como "foco de atração de pássaros", como por exemplo, matadouros, cortumes, vazadouros de lixo, culturas agrícolas que atraem pássaros, assim como quaisquer outras atividades que possam proporcionar riscos semelhantes à navegação aérea
Pellegrino, nato a Forlì nel 1265 circa, trascorse la giovinezza partecipando alle lotte politiche locali tra guelfi e ghibellini.
Fece il noviziato e la professione a Siena e fu poi inviato nel convento di Forlì dove visse fino alla morte avvenuta nel 1345.
Nel 1325 fu colpito da cancrena ad una gamba, causata dalla penitenza che Pellegrino si era imposto di non sedersi e distendersi mai, ma la notte prima dell’amputazione fu miracolosamente guarito mentre pregava davanti al Crocifisso
This is the slide deck used to support the 2 1/2 days of training given about Community Management at ICHEC Entreprises for the "Certificate in Community Management" - Spring 2012 session
This is the slidedeck to the presentation I delivered at the New Media Conference on February 23, 2012. The topic, content marketing, was broken down into five key parts as they pertain to value, content creation, content administration and sharing/publishing. The session attendees really had a good time with this topic as did I.
This was a fantastic, fun and highly informative session. Many thanks to the Frederick Chamber of Commerce for allowing me to speak once again at their event!
De 7 stappen van de Social Media Strategie - Workshop 'Social Media Strategie in 1 dag' tijdens #socialsummer in Seats2meet.com Maarssen (#s2m0346)
Social Media Training Workshop Coaching Advies >>> Socialbites.com
A basic workshop for getting a solid start using social media for coalitions. The workshop is being presented at the 2013 CADCA Coalition Leadership Forum, Feb 4-8, 2013, Washington, DC. All workship materials available at http://bit.ly/clf2013
Presentation made by the Arkansas State University Small Business and Technology Development Center to nursery businesses at the Arkansas Green Industries Association annual meeting Thursday, January 24th. Provided short overview of online marketing for small businesses
Our presentation on fundamentals of Social Media Marketing planning for the Association of Small Business Development Centers national meeting in New Orleans September 2012 by the Arkansas State University Small Business and Technology Development Center
For all our fellow ASBDC friends who attended the Thursday morning workshop on Social Media for SBDCs. I shared a part of our social media marketing basics here is the entire powerpoing with links from the Arkansas State University SBTDC. Feedback welcome!
Social Media is a powerful way for organizations of every size and industry to interact with their customers, critics, fans, and partners. The introduction of Social Media has enabled users to post comments, thoughts and opinions about services and products. With the increased frequency of participation in these sites, users are quickly becoming co-contributors to your brand — making it difficult to control your own messaging. This complimentary webinar is great for marketers looking to quickly get up-to-speed on the elements of Social Media, and more importantly, how to leverage those elements to increase ROI and take control of brand positioning.
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Cracking the Workplace Discipline Code Main.pptxWorkforce Group
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Personas & Editorial Planning for Blogging (from Accelerate Your B.L.O.G seminar)
1. B.L.O.G. – LAYING THE FOUNDATION FOR SUCCESS
@PolePositionMkg
#BLOG-ing
2. ARE YOU IN IT FOR THE LONG HAUL?
@PolePositionMkg
#how2blog
3. BEFORE YOU START THE MARATHON…
Who are you?
• Go beyond the
labels
(B2B, B2C, industry,
etc.) and what you
sell
• Find your story
from a human
perspective
• How does your
business make a
difference in this
world, both for
customers and
community?
• Commit to sharing
your story in a
human way
4. Why do you exist?
BEFORE YOU START THE MARATHON…
Why
How
What
“We have to understand the
Virtually all companies why if we’re going to change
understand what they do. Many the culture of the company.” ~
understand how they do it. Marcus Sheridan, The Sales Lion, Inbound & Content
However, very few understand Marketing Made Easy
why they do it. ~ Simon
Sinek, Start with the Why
5. BEFORE YOU START THE MARATHON…
What are your goals?
Start with the why
New Customers
Awareness
Tell Your Story
Foster Community, Sharing
6. BEFORE YOU START THE MARATHON…
Who are you trying to reach?
Build personas
Priorities
Expectations Benchmarks
Decision
Obstacles
Process
7. BEFORE YOU START THE MARATHON…
How do you find out what
your personas want?
Listen!
Interviews Conferences Reviews Social Media
8. BEFORE YOU START THE MARATHON…
Inquire
Attend
Join
Buy
Subscribe
Donate
What do you want them to do?
9. What is your
BEFORE YOU START THE MARATHON…
blog focus?
Your
Story
Your
Your Personas
Stuff
Your
Expertise
“Throw away
your work
persona. Start
being who you
really are.” –
Heather Meza, Content
Marketer for Cisco Systems
Your Blog
10. Are you prepared to stick with it?
BEFORE YOU START THE MARATHON…
11. ACT LIKE A PUBLISHER
@PolePositionMkg
#how2blog
13. YOU ARE A PUBLISHER
Develop a vision for your ideal team! Chart by DivvyHQ.com
14. Working with Content Owners
YOU ARE A PUBLISHER
Identify information silos
Include owners in your new structure
Create an environment of sharing
15. Working with Content Creators
YOU ARE A PUBLISHER
Look beyond the mar-com department
Not all contributors have to be writers
Fill gaps with outside help, if necessary
17. Establish Your
YOU ARE A PUBLISHER
Guidelines
• Overall voice
• Encourage personality
among content
contributors that fits
within your voice
• Style that will govern
written content (AP
Style is most common)
• Principles for building
positive online
communities
• Individual
responsibilities
• Crisis management
19. Listening Dashboard
THE RIGHT TOOLS
News
Google Alerts
Google Insights Social Networks
RSS Feeds
Bottlenose.com
Competitors
20. RSS Feed News Trends
THE RIGHT TOOLS (BOTTLENOSE.COM)
Social Profiles Comments
21. Idea Storage Tools
THE RIGHT TOOLS
Evernote.com
Spreadsheet
Where will you store your Google Docs
WordPress Editorial Calendar
ideas for future use? Edit Flow for Wordpress
DivvyHQ.com ($)
Kapost.com ($$)
22. Content Planning / Workflow Tools
THE RIGHT TOOLS
Publish and schedule posts
Draft and pending status options
Unscheduled posts visible
WordPress Editorial Calendar
http://wordpress.org/extend/plugins/editorial-
calendar/
Drag-and-drop movement
Edit Flow
http://wordpress.org/extend/plugins/edit-flow/
23. Distribution Tools
THE RIGHT TOOLS
HootSuite RSS
TweetDeck TwitterFeed
Seesmic Ping.fm
Bit.ly SocialOomph
24. Mobile Tools
THE RIGHT TOOLS
Ave. time spent
per interaction
43
39
30
17
“The only screen that matters is the
one in front of me. We will have a one- WPTouch from
screen world.” ~ Mitch Joel, author of Six BraveNewCode.com ($)
Pixels of Separation
27. EDITORIAL CALENDAR: 3 TYPES OF CONTENT
Cornerstone Content
High Value Content to
Content rank for
Inform &
Evergreen
Educate
Easy to
find, easy to Attract links
share
28. Connection Content
EDITORIAL CALENDAR: 3 TYPES OF CONTENT
• Creating content for the
smaller, more impassioned
groups
• Building a sense of energy and
community around shared
interests or issues
• Make it entertaining and useful
• Has the potential to spark
disagreement
29. Customer Content
EDITORIAL CALENDAR: 3 TYPES OF CONTENT
Content intended to
convince personas that
they should do business
with you.
Thought
Expertise
Leadership
30. Start with your personas
EDITORIAL CALENDAR: BRAINSTORMING
“Listening is the greatest content marketing tool in the
world. You will never run out of content.” ~ Marcus Sheridan
They ask. You answer.
Involve customer service
Research
Think like a consumer in your industry
31. Your marketing plan
BRAINSTORMING CATEGORIES & TOPICS
Your Brand
New products/services
New markets
Sales: What’s hot? What needs a
boost?
Seasonal sales
32. EDITORIAL CALENDAR: BRAINSTORMING
Your competition
Their website
Their social media presence
Google Alerts
Their content Google Insights
RSS Feeds
Alexa.com
Their keywords Spyfu.com ($)
Compete.com ($$)
33. The Myth of ‘Special Sauce’
EDITORIAL CALENDAR: BRAINSTORMING
• McDonald’s finally reveals that special sauce is
Thousand Island dressing.
• In most cases, you have no ‘secret sauce.’
“We’re in an age of transparent
marketing. If you’re willing to
be transparent, you’ll be
successful.” ~ Marcus Sheridan
34. EDITORIAL CALENDAR: BRAINSTORMING
Your keywords
Variations that are too numerous for
website pages
Competitor keywords
(Compete, Alexa, Spyfu)
Brainstorm
“Sitesee”
Keyword research tools such
as Wordtracker or Google’s Keyword Tool
35. Other Sources
EDITORIAL CALENDAR: BRAINSTORMING
Your analytics
Your buying cycle
Industry bloggers
Industry conferences
Breaking news (newsjacking)
Your news (flip the release) and events
Your vendors and partners
36. Blog Post Types
EDITORIAL CALENDAR: TYPES OF POSTS
Human interest
How-to’s Lists Op-Ed
stories
Seasonal
Newsjacking Reviews Guest posts
concepts
Reimagined Creative
Videos Interviews
content product uses
Partner/Vendor
Case studies Series Contrarian
highlights
User-generated
Photos Core values Podcasts
content
38. “Creating content is easy. What is epic content?
CREATING QUALITY CONTENT
Creating great content is hard.”
~ Ann Handley, Marketing Profs, co-author of
Content Rules
Enjoyable to take in
Demonstrates your
experience
Contains element
of surprise
41. 8 Headline Styles that Work*
CREATING QUALITY CONTENT
Direct Approach: Free Diabetes eBook
Indirect Approach: Cut the Sweet Talk
News Headline: Hospital Opens New Diabetes Clinic
How-to Headline: How to Lower Your Blood Sugar
Question Headline: Is Your Diabetes Out of Control?
Command Headline: Get Help for Your Diabetes Now
Reason Why Headline: Five Reasons Why You Need to Get
Your Diabetes Under Control
Testimonial Headline: “I Got My Life Back, Thanks to the
New Diabetes Clinic.”
*Adapted from The Copywriter’s Handbook by http://www.copyblogger.com/copy
Bob Bly and Copyblogger.com. writing-101/
42. 6 Content Must Haves
CREATING QUALITY CONTENT
1. Stimulating intro
(writing, videos, podcasts). Get
to the point with panache!
2. Images. In a social online
environment, pictures are a must.
But don’t use too many; it makes
mobile viewing difficult.
3. Be organized. Stick to the point
and don’t meander. Less is usually
more.
4. Speak to your reader and talk
human!
5. Links or attribution when you
use others’ work or ideas.
6. Soft call to action. Let your
readers know what to do next.
43. Don’t forget video and podcast
CREATING QUALITY CONTENT
Some content owners don’t like to write.
Allow them to provide information in the
way that makes them feel most comfortable.
• Audio interviews encourage verbal processing. Talk it out!
• Transcription gives you a great deal of raw content to work with. Can be
edited and repurposed in many ways.
• Try a Google+ Hangout
Broadcast to the public
Track viewership
Record and share automatically on YouTube
• Don’t forget to optimize your YouTube video and embed videos on your
blog to garner views in both places.
Speechpad.com ($)
Dragon by Nuance.com ($)
Google+ Hangouts
Skype
YouTube
45. Balance quality with SEO
MAKE CONTENT FINDABLE
Epic content that can’t be found or shared
might as well be invisible.
46. Meta data: title tags
MAKE CONTENT FINDABLE
When it comes to Search engine
on-page results
optimization, the
title tag of any given
web page is the
Browser tabs
single most
important piece of
optimizable real
Social links
estate there is. ~
Stoney deGeyter, that guy who
spoke this morning
47. How to optimize title tags
MAKE CONTENT FINDABLE
<title>Website Marketing and SEO Strategy Company for Online Businesses</title>
<title>Website Marketing | SEO and Web Marketing Strategy Company</title>
49. Optimize other aspects of
MAKE CONTENT FINDABLE
1. Use <h1> and <h2>
the of post subheads with
keywords
2. Integrate keywords
naturally
3. Select best categories
and tags
50. Optimize images
MAKE CONTENT FINDABLE
Ensure that keywords appear in Alt Tag
55. Where is your audience?
SOCIALIZE YOUR CONTENT
Social giants
Industry-specific sites
Local sites
56. Be great with the channels you choose
SOCIALIZE YOUR CONTENT
57. Tips on socializing content
SOCIALIZE YOUR CONTENT
Make each post channel specific while
maintaining integrated, cross-channel strategy
Use each channel’s features to your best
advantage
Invite engagement
Use images and video
Consider contests, giveaways and promos
Use site and channel analytics to learn what’s
working
58. Additional resources
RESOURCES FOR FURTHER READING
Pole Position Marketing Library &
eMarketing Performance Blog
Content Rules by Ann Handley and CC Chapman
Launch by Michael Stelzner
Managing Content Marketing by Joe Pullizi and Robert Rose
Buyer Persona Institute at BuyerPersona.com
Optimize by Lee Odden
New Rules of Marketing and PR by David Meerman Scott
Inbound & Content Marketing Made Easy by Marcus Sheridan