Overview and analysis of our first annual FredNMT Social Business Survey, as presented at the Frederick Chamber's 4th annual New Media & Technology Conference. Our goal was to discover how people in Frederick County (MD) use social media and technology for business and professional development.

1. FredNMT2012

2. Welcome
Announcements + Info

3. Social Business Survey
✦ Survey presented by Frederick Chamber and
Frederick Community College
✦ Responses collected January-February 2012
✦ Survey promoted in FCC and Chamber email
campaigns, and via social media (Twitter,
Facebook, LinkedIn)
✦ Total number of participants: 130

4. Roles in the Workplace
Owner/Executive 17
Management 20
Marketing/Comm. 21
Sales/Development 9
HR
Administrative 16
Other* 43
0 10 20 30 40 50
*Other: Nurse/healthcare, technical, editorial/publishing, IT, retail/
customer service, educator, student, retired, unemployed

5. Age Group
5% Generation Y
21% Generation X
Baby Boomer
41% Silent Generation
33%
More than half of survey participants are 47 or younger

6. Where do you use the internet?
Home 123
Work/office 102
Tablet 36
Smartphone 79
Library/Public Place 5
Other device 3
0 26 52 78 104 130

7. prize
bomb!

8. How often do you use
the following devices?
Desktop computer 2.77
Laptop computer 2.92
Tablet (i.e., iPad) 1.16
Smartphone 2.74
0 1 2 3
Never Rarely Sometimes Frequently

9. 63
out of 130 responded
that they “can’t live
without” their
smartphones

10. prize
bomb!

11. How often do you use the following
sources to find local information?
Search Engine 3.51
Word-of-mouth 2.84
Local radio station 2.09
Newspaper (website) 2.06
Newspaper (print) 1.91
Social media 1.9
0 1 2 3 4
Never Rarely Monthly Weekly Daily
Less than 1.8: Local website, local TV station (broadcast/website),
email newsletter, local blog, radio station website

12. 64.8%
use search engines
daily to find information
about local businesses
and our community

13. prize
bomb!

14. How often do you engage in the
following activities online?
View photos 2.96
Social networking 2.95
Watch videos 2.24
Search forums/help 2.21
Create/share photos 2.18
Read customer 2.11
reviews
0 1 2 3 4
Never Rarely Monthly Weekly Daily
Less than 2.0: Read blogs, listen to podcasts/audio, use RSS feed reader, update
or comment on blog, create/share videos, contribute to forum, write product review

15. 60.8%
visit social networking
sites every day

16. prize
bomb!

17. Are you permitted to use
social media at work?
9%
11% 26% Yes, no limitations
Yes, some restrictions
No
Not sure
29% Other*
25%
*Other: Self-employed, unemployed, or retired

18. Does your company have
a social media policy?
26% Yes
No
52% Not sure
22%

19. Does your company offer
social media training?
11%
32% In-house/internal training
Off-site conference/seminar
33% Online training/webinar
Other*
25%
*Other: Self-employed, unemployed, or retired

20. prize
bomb!

21. How often do you use the following social media
for business or professional development?
Facebook 1.73
Email newsletter 1.52
LinkedIn 1.42
Google+ 1.37
Twitter 1.2
YouTube/Vimeo 1.03
0 1 2 3 4
Never Rarely Monthly Weekly Daily
Less than 1.0: Blog (self-hosted or WordPress), Pinterest, Flickr, Yelp, Foursquare,
StumbleUpon, Delicious, Instagram, Path, Tumblr, Blogger, Posterous

22. Almost twice as many
people use
Facebook
daily for business
as LinkedIn:
26.4% vs. 14.1%

23. prize
bomb!

24. In 2012, how much time What type of return
will you commit do you see on
to using social media your use of social media
for business? for business?
23% 22%
43% 43%
28% 30%
5% 5%
More time than last year Positive return
Less time than last year Negative return
Same amount of time Neutral or no return
Not sure Not sure

25. What is your (or your company’s) primary
goal for using social media this year?
Collaborate & connect 31
Promote product/service 27
Advance organization’s mission 18
Learning & professional development 15
Research purchasing decisions 7
Find local stores & service providers 6
0 7 14 21 28 35

26. Thank You
Breakout Sessions
Begin at 9:15 a.m.