Italy has high rates of internet and smartphone usage. 42% of the Italian population are active social media users, spending an average of 2 hours per day on social platforms mostly through their smartphones. While mobile penetration has reached over 150% in Western Europe, it is only 67% in Africa. Italy has more smartphones than citizens, at 158% ownership. Facebook is the most used social network in Italy, with 83% of active users, followed by Google+ and Twitter. Nearly half of Italians use their smartphones to search for information online on a daily basis.

1. STATISTICS AND TREND ON THE
INTERNET, SOCIAL MEDIA AND
MOBILE IN ITALY AND IN THE WORLD.

2. Every day we are more and more connected. Web
permeates every second of our lives; We notice it
when you slip your smartphone in our pocket
when we metro, in the street, to the movies, even
in bed. As for the mobile ecosystem, while its
penetration reaches 151% in Europea Central and
Western, it stops at 67% in Africa. E 'on the
penetration of mobile broadband which is seen
the most marked lack of uniformity among the
different areas of the globe.

3. Our country 58% positions us in fact behind Poland. As for
the time spent on the internet, the data show the
progressive growth of connections made by
smartphones and tablets at the expense of means of
access made through traditional desktop computer.

4. In Italy active users on social media are 42% of the
population Italy active users on social media are 42% of
the population, and every day each of us spends an
average of 2 % hours on social, and every day each of us
spends an average of 2%hours on social.
Italy has always been considered the nation with more
smartphones than inhabitants; in fact the entry of mobile
devices comes to 158%. The United Arab Emirates (252%)
and Russia (184%).

5. A figure expected to grow further this year, about the time
spent on the Internet by users. Users of our country spend an
average of four hours and 42 minutes at surfing
online through a traditional computer (desktop or
laptop). 46% of the population uses mobile internet,
dedicating an average of two hours a day.

6. 47% of social media users regularly use the app
installed on your smartphone to view, produce and
share social content. And 16% of mobile users
accessing services and platforms geolocated. The
most used social network is Facebook (83%),
followed at a great distance from Google+ (only 16%
of active users on this social) and Twitter (15% of
active users). The great growth of Instagram as social
media of choice for the production and sharing of
photographic content through the smartphone: it has
a accunt on Instagram 17% of internet users Italians.

7. 41% of Italians has a smartphone. 92% of mobile users
looking for information with their mobile phones, and
84% use the smartphone to search for information on
specific products and services