This presentation illustrates how digital is transforming Africa, through figures and examples (health, education). It has been created for "Semaine du Web" event in Algiers. (www. semaineduweb.com)
Digital Africa - David Keene - February 26th 2015 - Imperial Business SchoolDavid Keene
The document discusses the opportunities and challenges of digital transformation in Africa. It notes that infrastructure has failed systematically in many African countries and only 17 of Nigeria's 79 power stations are working. The population of Africa is expected to double to 2 billion by 2050 but technologies and growth are not keeping pace with infrastructure. However, consumer industries are expected to grow by $400 billion by 2020. The document discusses opportunities in coastal and landlocked areas from fiber, mobile technologies, education apps, and entrepreneurship to connect people across Africa.
Mobile Internet - Africa's Digital BackboneAdeyemi Fowe
A presentation at the University of Illinois Urbana-Champaign to the students in Faculty of Engineering on the state of the art of Mobile technology in Africa.., the hopes and what the future holds.
Mobile technology is transforming Africa by addressing longstanding issues like poverty, food insecurity, and lack of access to information and financial services. Mobile phones have seen unprecedented growth in Africa, with over 600 million subscribers compared to just 4 million in 1998. This has led to innovative mobile applications that provide farmers with agricultural information, enable peer-to-peer payments and money transfers through mobile banking, and allow civic engagement through open data and crowdsourcing. Mobile technology is empowering citizens, boosting economic growth, and helping lift people out of poverty in Africa.
Revoda: Mobile Election App for Nigeria 2011 ElectionsEmeka Okoye
Revoda was a mobile app created for the 2011 Nigerian elections to allow citizens to monitor the electoral process and report incidents of fraud, violence, or other issues from their polling units via their phones. The app collected reports on elements like election officials, voting materials, and reported results. It aimed to turn citizens into informal election observers and verify results. Over 10,000 people downloaded the app across Nigeria, allowing for increased monitoring of the elections through citizen reporting on the app and social media. However, a challenge was lack of publicity, limiting the ability to spread awareness of the app more widely.
Beyond Mobile Trends: A Disruption for the Modern JuanRichard Grimaldo
Presentation for NCI TechTalk “ICT4ALL:Technology, Education, Business and Governance held in National Computer Center, Diliman, Quezon City
June 4, 2013
Business Opportunities in ICT Industry by John Oluwafemi Ollatwergywhite
Business Opportunities in ICT
Internet Marketing,
Mobile Application Industries
Financial Sector Automations
Infrastructure Projects in ICT industry
www.elintsgraphix.com.ng or www.iambezaleel.com.ng/
Digital Africa - David Keene - February 26th 2015 - Imperial Business SchoolDavid Keene
The document discusses the opportunities and challenges of digital transformation in Africa. It notes that infrastructure has failed systematically in many African countries and only 17 of Nigeria's 79 power stations are working. The population of Africa is expected to double to 2 billion by 2050 but technologies and growth are not keeping pace with infrastructure. However, consumer industries are expected to grow by $400 billion by 2020. The document discusses opportunities in coastal and landlocked areas from fiber, mobile technologies, education apps, and entrepreneurship to connect people across Africa.
Mobile Internet - Africa's Digital BackboneAdeyemi Fowe
A presentation at the University of Illinois Urbana-Champaign to the students in Faculty of Engineering on the state of the art of Mobile technology in Africa.., the hopes and what the future holds.
Mobile technology is transforming Africa by addressing longstanding issues like poverty, food insecurity, and lack of access to information and financial services. Mobile phones have seen unprecedented growth in Africa, with over 600 million subscribers compared to just 4 million in 1998. This has led to innovative mobile applications that provide farmers with agricultural information, enable peer-to-peer payments and money transfers through mobile banking, and allow civic engagement through open data and crowdsourcing. Mobile technology is empowering citizens, boosting economic growth, and helping lift people out of poverty in Africa.
Revoda: Mobile Election App for Nigeria 2011 ElectionsEmeka Okoye
Revoda was a mobile app created for the 2011 Nigerian elections to allow citizens to monitor the electoral process and report incidents of fraud, violence, or other issues from their polling units via their phones. The app collected reports on elements like election officials, voting materials, and reported results. It aimed to turn citizens into informal election observers and verify results. Over 10,000 people downloaded the app across Nigeria, allowing for increased monitoring of the elections through citizen reporting on the app and social media. However, a challenge was lack of publicity, limiting the ability to spread awareness of the app more widely.
Beyond Mobile Trends: A Disruption for the Modern JuanRichard Grimaldo
Presentation for NCI TechTalk “ICT4ALL:Technology, Education, Business and Governance held in National Computer Center, Diliman, Quezon City
June 4, 2013
Business Opportunities in ICT Industry by John Oluwafemi Ollatwergywhite
Business Opportunities in ICT
Internet Marketing,
Mobile Application Industries
Financial Sector Automations
Infrastructure Projects in ICT industry
www.elintsgraphix.com.ng or www.iambezaleel.com.ng/
Nigeria has experienced rapid growth in its technology ecosystem and internet usage. Internet penetration was only 0.1% in 2000 but had grown to 26.5% by 2011. The population of Nigeria surpassed 170 million in 2012 while gross national income per capita is $1,200. Nigeria now has over 45 million internet users and mobile phone ownership is widespread. The country's tech hub system and frequent events have supported a thriving startup culture, leading to online services across education, commerce, entertainment and other sectors.
Presentation given by Mr. Janny Paul, Chairman of Mobile Monday Malaysia and international speaker on the importance of failure in the path to success. Thon the crucial role of mobile in our new digital landscape. The presentation was given at The Intermark & VNET's January seminar series, A Step In The Right Direction on 10th of January 2013 in Kuala Lumpur, Malaysia.
Part 2 - Communications in Service of ExtensionMEAS
The document discusses several leading edge ICT developments that could benefit rural populations, including mobile money in Kenya which helped spur Kenya's ICT revolution, mobile innovations in Kenya that allow basic phones to access email, IM, Facebook, and other services, eLearning programs in the Philippines, e-Krishi in Bangladesh, FAO's online environment for improving extension linkages, adapting the US MarketMaker system to use SMS, the Digital Green video project in India, and ICT-supported radio through AFRRI.
To find out more about how your business can benefit from a <a>Mobile Website</a> and for your FREE copy of the Special Report "The 7 Myths About Mobile and The Truth That Can Jet-Fuel Your Business", go to: <a>www.MobileWebsiteDesign.me</a>
This document discusses trends related to emerging technologies and their impact on the future, with a focus on mobility and real estate. It notes that by 2025, most of the world's population will have access to all information through a handheld device. Examples show how technologies like smartphones, apps, and the internet of things are being adopted much faster than previous innovations. The document advocates that real estate professionals focus on mobile strategies like mobile apps to engage home buyers and leverage emerging technologies like beacons.
Loh Siew Meng presented a comparative study of ICT planning and development in Singapore and Nigeria to an audience at the prestigious Ahmadu Bello University, Zaria.
This document discusses the concept of a digital economy. It defines key components of digital infrastructure like ICT networks, data infrastructure, digital platforms and devices/applications. It notes that digitization can generate economic and social benefits by providing opportunities for inclusive growth. Digitization allows for greater access to information and helps preserve materials while reducing wear and tear. Emerging trends in the digital economy include the internet of things, cloud computing, 5G broadband, automation/robotics, blockchain and 3D printing. Risks include issues around cyber security and disruptions to labor markets.
The Indigo Trust seeks to connect African smallholder farmers to innovative mobile and internet technologies to spark agricultural development opportunities and reduce poverty. It funds several projects that provide farmers customized information via SMS on topics like dairy cattle management, market prices and weather, and that connect farmers to buyers. Evidence shows ICT can increase agricultural productivity and crop yields. Examples of successful ICT projects include a mobile insurance program for small plots in Africa and a precision farming app in development in Egypt.
India has the world's fastest growing mobile market but also ranks among the worst countries for digital inclusion. While cities like Mumbai, Delhi, and Kolkata have connectivity comparable to developed nations, rural areas of Bihar and Odisha lag far behind. Bangalore is a technology hub and home to major software companies, yet many residents have never used the internet. The digital divide in India is about more than just access - it's about those with knowledge versus those without, and those who participate versus those who don't. Efforts to address this issue include international, governmental, non-governmental, corporate social responsibility, and individual initiatives.
Awareness session organised by OWSD Mauritius Chapter in collaboration with FAREI and Women in Tech Africa Mauritius Chapter at FAREI Farmer's Training School
Information and communications technology in south africa slideshare versionDibussi Tande
A lecture given to the Global Initiatives in Management (GIM) South Africa program at Northwestern University (Kellogg School of Management), Evanston, IL, USA.
The document discusses the global digital divide and its relationship to poverty. It defines the digital divide as the gap between those who have access to information technologies and those who do not. This divide is widening and risks excluding the world's poor from the emerging knowledge-based global economy. Two major obstacles preventing mass connectivity in developing countries are lack of adequate infrastructure and lack of knowledge. While technologies can contribute to development, eliminating the digital divide requires broader socioeconomic development and integrating information and communication technologies. The digital divide is a multidimensional problem with no single solution.
American University Presentation (3) 2012 on Mobile Trends and Emerging Techn...Wayne Chen
My third academic lecture on mobile and technology at the American University. Thanks to the students for having me to speak in their global economics class led by Dr. Leroy Miller, professor of marketing.
The document discusses the usage gap in mobile connectivity in Nigeria. While Nigeria has over 170 million mobile connections, coverage is still lacking in rural areas. A GSMA study found that 45% of Sub-Saharan Africa is covered by mobile networks but not connected. The key challenges to connectivity in rural Nigeria are affordability of smartphones, lack of digital skills and knowledge to use the internet, and shortage of local applications. Potential solutions proposed include raising awareness of digital skills in rural areas, government subsidies for smartphones, and encouraging more local content applications.
Mobile internet is revolutionizing access in Africa through increased connectivity. Several undersea cables have been laid along the coasts, increasing bandwidth capacity significantly. Mobile phone adoption is also very high, with over 500 million subscribers across the continent. This growing mobile access and connectivity is enabling new services like mobile payments and banking to reach more people, including the poor. Mobile operators are launching innovative services and business models to expand internet access and foster economic opportunities across Africa.
Consumer Equity Challenges - ITU Regional Forum on Consumer Information, Prot...Russell Southwood
This presentation looks at: the future market shape with greater emphasis on data; the SDG policy context; the consumer equity challenges; media deficit, media rich and media poor; the strange case of Kathome; and what telecoms regulators can do.
Rwanda has seen significant growth in its digital landscape and economy in recent years. Mobile phone and internet penetration have reached about 70% and 28% respectively, and the country aims to provide 4G LTE coverage to 95% of Rwandans by 2017. ICT growth in Rwanda has been around 25% while overall economic growth has been about 7%. Africa as a whole has also greatly expanded its digital capabilities, with mobile subscribers doubling from 2010 to 2015, and internet bandwidth growing 30-fold from 2008 to 2016. If the digital economy is fully leveraged, the World Economic Forum estimates it could create 150 million new jobs for African youth.
Information and communication technologies have led to some negative impacts in various sectors. ICT has increased the crime rate through cyber crimes, hacking, and ATM fraud. It has also made people lazier as they have access to many conveniences. ICT has heightened the rate of pornography viewing and made plagiarism easier as content can be easily copied online. While ICT provides benefits, it is important to utilize it responsibly to avoid these downsides.
Social Media Optimization (SMO) par Naguib ToihiriNaguib TOIHIRI
Cette présentation a pour objectif de montrer comment les réseaux sociaux (Faceboo, Twitter et Google plus) ont fait évoluer le référencement naturel (SEO). Cette présentation a été réalisée dans le cadre de la "Semaine du Web" (www.semaineduweb.com) à Alger
Nigeria has experienced rapid growth in its technology ecosystem and internet usage. Internet penetration was only 0.1% in 2000 but had grown to 26.5% by 2011. The population of Nigeria surpassed 170 million in 2012 while gross national income per capita is $1,200. Nigeria now has over 45 million internet users and mobile phone ownership is widespread. The country's tech hub system and frequent events have supported a thriving startup culture, leading to online services across education, commerce, entertainment and other sectors.
Presentation given by Mr. Janny Paul, Chairman of Mobile Monday Malaysia and international speaker on the importance of failure in the path to success. Thon the crucial role of mobile in our new digital landscape. The presentation was given at The Intermark & VNET's January seminar series, A Step In The Right Direction on 10th of January 2013 in Kuala Lumpur, Malaysia.
Part 2 - Communications in Service of ExtensionMEAS
The document discusses several leading edge ICT developments that could benefit rural populations, including mobile money in Kenya which helped spur Kenya's ICT revolution, mobile innovations in Kenya that allow basic phones to access email, IM, Facebook, and other services, eLearning programs in the Philippines, e-Krishi in Bangladesh, FAO's online environment for improving extension linkages, adapting the US MarketMaker system to use SMS, the Digital Green video project in India, and ICT-supported radio through AFRRI.
To find out more about how your business can benefit from a <a>Mobile Website</a> and for your FREE copy of the Special Report "The 7 Myths About Mobile and The Truth That Can Jet-Fuel Your Business", go to: <a>www.MobileWebsiteDesign.me</a>
This document discusses trends related to emerging technologies and their impact on the future, with a focus on mobility and real estate. It notes that by 2025, most of the world's population will have access to all information through a handheld device. Examples show how technologies like smartphones, apps, and the internet of things are being adopted much faster than previous innovations. The document advocates that real estate professionals focus on mobile strategies like mobile apps to engage home buyers and leverage emerging technologies like beacons.
Loh Siew Meng presented a comparative study of ICT planning and development in Singapore and Nigeria to an audience at the prestigious Ahmadu Bello University, Zaria.
This document discusses the concept of a digital economy. It defines key components of digital infrastructure like ICT networks, data infrastructure, digital platforms and devices/applications. It notes that digitization can generate economic and social benefits by providing opportunities for inclusive growth. Digitization allows for greater access to information and helps preserve materials while reducing wear and tear. Emerging trends in the digital economy include the internet of things, cloud computing, 5G broadband, automation/robotics, blockchain and 3D printing. Risks include issues around cyber security and disruptions to labor markets.
The Indigo Trust seeks to connect African smallholder farmers to innovative mobile and internet technologies to spark agricultural development opportunities and reduce poverty. It funds several projects that provide farmers customized information via SMS on topics like dairy cattle management, market prices and weather, and that connect farmers to buyers. Evidence shows ICT can increase agricultural productivity and crop yields. Examples of successful ICT projects include a mobile insurance program for small plots in Africa and a precision farming app in development in Egypt.
India has the world's fastest growing mobile market but also ranks among the worst countries for digital inclusion. While cities like Mumbai, Delhi, and Kolkata have connectivity comparable to developed nations, rural areas of Bihar and Odisha lag far behind. Bangalore is a technology hub and home to major software companies, yet many residents have never used the internet. The digital divide in India is about more than just access - it's about those with knowledge versus those without, and those who participate versus those who don't. Efforts to address this issue include international, governmental, non-governmental, corporate social responsibility, and individual initiatives.
Awareness session organised by OWSD Mauritius Chapter in collaboration with FAREI and Women in Tech Africa Mauritius Chapter at FAREI Farmer's Training School
Information and communications technology in south africa slideshare versionDibussi Tande
A lecture given to the Global Initiatives in Management (GIM) South Africa program at Northwestern University (Kellogg School of Management), Evanston, IL, USA.
The document discusses the global digital divide and its relationship to poverty. It defines the digital divide as the gap between those who have access to information technologies and those who do not. This divide is widening and risks excluding the world's poor from the emerging knowledge-based global economy. Two major obstacles preventing mass connectivity in developing countries are lack of adequate infrastructure and lack of knowledge. While technologies can contribute to development, eliminating the digital divide requires broader socioeconomic development and integrating information and communication technologies. The digital divide is a multidimensional problem with no single solution.
American University Presentation (3) 2012 on Mobile Trends and Emerging Techn...Wayne Chen
My third academic lecture on mobile and technology at the American University. Thanks to the students for having me to speak in their global economics class led by Dr. Leroy Miller, professor of marketing.
The document discusses the usage gap in mobile connectivity in Nigeria. While Nigeria has over 170 million mobile connections, coverage is still lacking in rural areas. A GSMA study found that 45% of Sub-Saharan Africa is covered by mobile networks but not connected. The key challenges to connectivity in rural Nigeria are affordability of smartphones, lack of digital skills and knowledge to use the internet, and shortage of local applications. Potential solutions proposed include raising awareness of digital skills in rural areas, government subsidies for smartphones, and encouraging more local content applications.
Mobile internet is revolutionizing access in Africa through increased connectivity. Several undersea cables have been laid along the coasts, increasing bandwidth capacity significantly. Mobile phone adoption is also very high, with over 500 million subscribers across the continent. This growing mobile access and connectivity is enabling new services like mobile payments and banking to reach more people, including the poor. Mobile operators are launching innovative services and business models to expand internet access and foster economic opportunities across Africa.
Consumer Equity Challenges - ITU Regional Forum on Consumer Information, Prot...Russell Southwood
This presentation looks at: the future market shape with greater emphasis on data; the SDG policy context; the consumer equity challenges; media deficit, media rich and media poor; the strange case of Kathome; and what telecoms regulators can do.
Rwanda has seen significant growth in its digital landscape and economy in recent years. Mobile phone and internet penetration have reached about 70% and 28% respectively, and the country aims to provide 4G LTE coverage to 95% of Rwandans by 2017. ICT growth in Rwanda has been around 25% while overall economic growth has been about 7%. Africa as a whole has also greatly expanded its digital capabilities, with mobile subscribers doubling from 2010 to 2015, and internet bandwidth growing 30-fold from 2008 to 2016. If the digital economy is fully leveraged, the World Economic Forum estimates it could create 150 million new jobs for African youth.
Information and communication technologies have led to some negative impacts in various sectors. ICT has increased the crime rate through cyber crimes, hacking, and ATM fraud. It has also made people lazier as they have access to many conveniences. ICT has heightened the rate of pornography viewing and made plagiarism easier as content can be easily copied online. While ICT provides benefits, it is important to utilize it responsibly to avoid these downsides.
Social Media Optimization (SMO) par Naguib ToihiriNaguib TOIHIRI
Cette présentation a pour objectif de montrer comment les réseaux sociaux (Faceboo, Twitter et Google plus) ont fait évoluer le référencement naturel (SEO). Cette présentation a été réalisée dans le cadre de la "Semaine du Web" (www.semaineduweb.com) à Alger
Google realized that Africa is a promising continent. Indeed, Africa is changing very fast and becoming one of the most dynamic regions of the world, refers to recent IMF figures, with an annual GDP increase of 5 % !
Emerging african middle class spurs growth in consumer sectorCecilia Ibru
Emerging African Middle Class Spurs Growth in Consumer Sector
The rapidly growing African middle class, estimated at 370 million people or one-third of the continent's population, has increased consumer demand across sectors like retail, travel, and technology. This emerging consumer market has attracted more business and investment opportunities in Africa and caused a shift from commodities to consumer markets. As families transition out of poverty, their spending on items such as cell phones has risen significantly. Nigeria is expected to lead the growth of Africa's middle class, projected to be home to 7.6 million new middle-class households by 2030.
trendwatching.com's INTERNET OF CARING THINGSTrendWatching
This document summarizes an emerging trend called the "Internet of Caring Things", which refers to connected devices that actively care for users' well-being, safety, health and relationships. It provides examples of devices in five categories: healthy things to track fitness and health; mindful things for mental wellness; safety things to protect users; security things to monitor possessions; and family things to stay connected to loved ones. The trend is driven by falling technology costs and more connected devices. Users will expect brands to leverage data from these devices to enhance their lives and raise privacy concerns.
trendwatching.com's NEW AFRICAN NARRATIVESTrendWatching
This document discusses the emergence of new narratives in sub-Saharan Africa that move beyond outdated stereotypes. It identifies three new African narratives: 1) "OTT Africans" who construct empowering identities in response to challenges and tribulations. 2) "Zero Wahala Communities" that embrace initiatives addressing local problems. 3) "Hoity-Toity Heroes" - privileged Africans opting for more ethical consumption. The document argues that brands should explore and cater to these new narratives rather than relying on outdated economic classifications of African consumers.
SMW Lagos - trendwatching.com deck for #SMWMarkREDjumokedada
This document outlines the top 5 African marketing trends for 2015 according to trendwatching.com. The trends are: 1) New African Narratives of forming identities based on interests rather than stereotypes. 2) Random Acts of Kindness to connect through humanity. 3) By-Product Practices of leveraging existing connections for new purposes. 4) Reward Inc. of engaging customers through rewards for interactions. 5) Ubitech of the integration of technology into everyday offline life. Examples of companies embracing these trends are also provided.
Here are 3 objectives for the campaign:
1. Increase sales of M.A.C Cosmetics by 6%
2. Achieve 75% comprehension and 55% conviction of campaign messaging
3. Reach 75% of the target audience with an effective frequency
Objectives | 7____
Research
- Focus groups were conducted with current M.A.C customers ages 18-34 in major cities to understand perceptions of the brand and what draws customers to M.A.C.
- An online survey was distributed to 500 women ages 18-34 to assess awareness and perceptions of M.A.C compared to other prestige beauty brands like Urban Decay, Too Faced, Tarte.
Millward Brown AdReaction Africa - Marketing in the Mobile WorldKantar
The document summarizes key findings from a mobile marketing study conducted in 18 countries including 3 countries in Africa, with the main findings being that mobile devices are increasingly central to consumers' lives and present huge opportunities for growth in mobile communications, however consumers will tolerate but few are favorable towards mobile marketing and attitudes can be improved by demonstrating greater respect for consumers and the mobile platform. The study also found that mobile marketing can be highly effective for brand building when simple best practice rules are applied conscientiously.
This document discusses the digital divide and access to mobile technology. It summarizes Donner's (2006) examination of mobile phone users in Rwanda, categorizing them into those who own phones, rely on public phones, and have no access. Reasons for limited access include the digital divide between those who can and cannot benefit from technology, lack of money, poor infrastructure, and lack of awareness. Mobile phone adoption has grown rapidly in Africa but access remains limited, with only 25% of Rwandans having mobile access compared to over 96% in Europe. Developed and developing countries also differ in how mobile technology is used, with developing countries relying on it more for economic and livelihood purposes.
Why should we_integrate_ict_into_the_curriculum_april2012_basic_education_sum...Radical Learning
Africa is experiencing the fastest growth in internet penetration in the world at 3000% from 2012. Cell phone penetration in South Africa is around 100% with more subscribers than inhabitants. 39% of urban and 27% of rural South Africans now browse the internet on their phones. More than 25% of South African bank customers use cell phones for banking showing progressive mobile adoption.
Insights into the Mobile Internet in AfricaJon Hoehler
This document provides insights into the mobile internet landscape in Africa based on available data and information. It discusses the growth of mobile subscribers and internet users globally and in Africa. Operators are increasing undersea cable infrastructure and inland networks to enable more Africans to access the mobile internet. Social media like Facebook has high popularity in Africa and is driving mobile data usage and traffic. Mobile advertising networks provide data on the types of devices and operating systems used for the mobile internet across different African countries. The distribution of affordable WAP-enabled devices will be important for increasing mobile internet access on the continent.
Discoverability and Digital ColonialismFiroze Manji
The whole continent of Africa contains only about 2.6% of the world’s geo-tagged Wikipedia articles despite having 14% of the world’s population and 20% of the world’s land.
Africa has more than 800 languages spoken amongst its various ethnic groups. However, the Internet is an ‘English’ based medium which affects the usability and content creation thereon. A vast majority of programs, applications and services continue to be provided in English thereby denying access to large swathes of the population and exacerbating the digital divide.
Africa has more countries than any other continent, but only 10 of the ccTLDs have functional registries within the African countries they belong to.
Nigeria imports 90% of all software used in the country. The local production of software is reduced to add-ons or extensions creation for mainstream packaged software.
Only around 10% of applications for the registration of intellectual property (IP) rights in Africa are made by African citizens or residents.
Discoverability and Digital ColonialismFiroze Manji
This document discusses issues around discoverability and digital colonialism in Africa. It notes that technical elements, political biases, and infrastructural factors influence discoverability. Historically, independence movements rose in the 1950s but achievements faced reversals like privatization. Looking ahead, effective re-appropriation of African destiny is needed regarding land, resources, and profits. However, Africa produces little online content like Wikipedia articles due to lack of infrastructure, languages barriers, and control of discourse by those in the North. Overall, the document argues that digital technologies risk exacerbating existing inequalities and colonial influences if issues around access, content creation, and data/infrastructure control in Africa are not adequately addressed.
The document discusses the digital divide between developed and developing countries like the Philippines and India. It finds that while mobile phone usage has increased significantly in both countries, internet usage remains lower than in developed nations. Specifically, it notes that mobile phone subscription has more than doubled in the Philippines since 2004, with over 25% of the population owning phones. However, internet usage in the Philippines and India is still only around 3-28%, which is lower than other Asia-Pacific and global averages. While both countries have seen growth, the document concludes that a large digital divide still exists between high-income and lower-income countries in the region in terms of technology access and use.
This document discusses the evolution and growth of the internet from its origins in the 1960s to the present day. It provides statistics on annual increases in global internet users and social media users between 2017 and 2018. Key points covered include the dominance of Google as a search engine, the rise of e-commerce, and changing trends in online video consumption like binge watching.
SaaS in Africa: 10 Things We Learned From Scaling to 1M Users with the CEO of...saastr
Africa is a rapidly developing continent with many unique problems to solve. Software can play a key role in solving many of these problems, but African markets are complex, nuanced and very different from developed markets. Here are some key insights we learned from starting and scaling Giraffe- a recruitment SaaS business- in South Africa
This document discusses how journalists in Africa are responding to the rise of mobile technology. It outlines the evolution of mobile from Mobile 1.0 with small screens and high costs, to Mobile 2.0 with touchscreens and more transparency in pricing, to Mobile 3.0 which is cloud-based and community-driven. The document notes that connectivity in Africa remains poor compared to other regions but that mobile is transforming how journalists work by allowing them to better connect, collaborate, curate content, and attract audiences.
The document discusses how the digital landscape has changed with the digital revolution. It notes that digital technologies have allowed more information to be widely accessible, but this has also led to the proliferation of misinformation. While digital technologies have benefited many, there remains a digital divide where not all populations have access or ability to use digital tools. The abundance of information from various sources on the internet has made it difficult for people to determine what is truthful news versus propaganda or unverified opinions.
The document discusses several global megatrends including urbanization, digitalization, and globalization. It notes that the growth centers are shifting to Asia and Africa, with their populations expected to increase by 1 billion each by 2050. At the same time, Europe's population growth is slowing. It also discusses the rise of cities, with 50% of the global population living in cities by 2009, and over 70% expected by 2050. China is highlighted as having over 400 billionaires now and a fast growing middle class, while its economy may become the largest in the world. The document ends by providing international travel statistics and noting that visa-free travel remains an obstacle.
This document contains summaries of several reports from comScore on internet trends:
- The distribution of the worldwide internet audience has shifted dramatically since 1996, with Asia Pacific now the largest region and many emerging markets adopting broadband and mobile internet without fixed-line infrastructure.
- The average US internet user now spends over 32 hours online per month, going online 74 times and consuming over 2,700 pages of content. Social networking, online video, smartphone usage, and search have all grown significantly year-over-year.
- In the Middle East and Africa, total internet users grew over 10% in 2010 with some categories like career services and photos seeing nearly 30% growth, indicating rising internet adoption in emerging markets.
This 15 minute guide provides an overview of opportunities for startups in Nigeria. Nigeria has the largest economy in Africa with over 170 million people and 83 million internet users. While there are challenges like lack of infrastructure, skills, and capital, the growing middle class, tech ecosystem, and young population represent opportunities in sectors like banking, commerce, education and services. Local entrepreneurs cite difficulties but are motivated by their culture and vision for the future.
Technology has significantly changed how people acquire and share information. It has disrupted traditional media through new communication platforms like social media and mobile devices. In Africa, there is now more broadband internet access than electricity, youth are "digital natives" who prefer mobile phones over newspapers, and mobile internet is driving media consumption. While social media has enabled mass organization and sharing of news, it also poses challenges like misinformation that traditional media must adapt to through new business models focused on digital, mobile, and paid content.
Why the future of African journalism lies in mobile social networksJude Mathurine
The document discusses the future of journalism in Africa and how it will likely lie in mobile social networks. It notes that while internet access in Africa is currently low and skewed towards wealthy urban elites, mobile phone use is growing rapidly. Mobile social networks and SMS can help foster more inclusive and representative conversations. For African journalism to fully utilize social media, media organizations will need to improve ICT infrastructure, develop policies, and form partnerships with ICT and development organizations. The future of African social media will be driven by mobile platforms more than desktop access.
The document summarizes key statistics about internet and social media usage globally and in emerging markets. It finds that internet and mobile adoption is growing faster in emerging markets like Africa and Asia than elsewhere. These regions also have more engaged social media users and lower online advertising spend. The document recommends that global businesses divert some of their online ad spending to capitalize on the growth in emerging markets where they will see a higher return on investment.
The document summarizes key statistics about internet and social media usage globally and in emerging markets. It finds that internet and mobile adoption is growing faster in emerging markets like Africa and Asia than elsewhere. These regions also have more engaged social media users and lower online advertising spend. The document recommends that global businesses divert some of their online ad spending to capitalize on the growth in emerging markets where they will see a higher return on investment.
Similar to Africa & digital by Naguib Toihiri (20)
Médias sociaux au moyen orient et afrique du nord par Naguib TOIHIRINaguib TOIHIRI
A la fois source d’information et lieu d’échange, l’utilisation des médias sociaux est devenue incontournable dans le monde Arabe. Cette présentation illustre cette révolution digitale à travers les principaux médias sociaux (Facebook, Twitter et Youtube)
Dans une Afrique en pleine révolution digitale, cette présentation regroupe les différents projets de Google sur le continent. Ces projets ont pour objectif de : 1) Démocratiser l’accès à internet 2) Préserver le contenu local 3) Soutenir l’innovation technologique. L’entreprise soutient ainsi le développement du continent en valorisant les initiatives locales.
How increase your website visibility ? by Naguib TOIHIRINaguib TOIHIRI
This presentation includes tips to optimize a website visibility, as well as free tools offered by Google. This training was provided during the 7th edition of the HEC Entrepreneurship University (http://appli6.hec.fr/ude2013/)
Cette présentation a pour objectif de montrer comment le mobile transforme l'Afrique, à travers des chiffres et des exemples d'applications par domaines (santé, enseignement). Cette présentation a été réalisée dans le cadre de la "Semaine du Web" (www.semaineduweb.com) à Alger en mai 2013.
5 conseils pour optimiser la visibilité de votre site par Naguib TOIHIRINaguib TOIHIRI
Cette présentation regroupe des conseils pratiques pour optimiser la visibilité d'un site internet, ainsi que les outils gratuits proposés par Google. Cette formation a été dispensée dans le cadre de la 7ème édition des Universités du Droit d'Entreprise à HEC (http://appli6.hec.fr/ude2013/)
Cette présentation a pour objectif de montrer comment le digital transforme l'Afrique, à travers des chiffres et des exemples par domaines (santé, enseignement, en Afrique.Cette présentation a été réalisée dans le cadre de la "Semaine du Web" (www.semaineduweb.com) à Alger
Comprendre le referencement web en quelques points :
1) Les bases fondamentales du SEO
2) Quelques détails pour mieux comprendre les moteurs de recherche
3) Les évolutions du SEO
Understanding User Behavior with Google Analytics.pdfSEO Article Boost
Unlocking the full potential of Google Analytics is crucial for understanding and optimizing your website’s performance. This guide dives deep into the essential aspects of Google Analytics, from analyzing traffic sources to understanding user demographics and tracking user engagement.
Traffic Sources Analysis:
Discover where your website traffic originates. By examining the Acquisition section, you can identify whether visitors come from organic search, paid campaigns, direct visits, social media, or referral links. This knowledge helps in refining marketing strategies and optimizing resource allocation.
User Demographics Insights:
Gain a comprehensive view of your audience by exploring demographic data in the Audience section. Understand age, gender, and interests to tailor your marketing strategies effectively. Leverage this information to create personalized content and improve user engagement and conversion rates.
Tracking User Engagement:
Learn how to measure user interaction with your site through key metrics like bounce rate, average session duration, and pages per session. Enhance user experience by analyzing engagement metrics and implementing strategies to keep visitors engaged.
Conversion Rate Optimization:
Understand the importance of conversion rates and how to track them using Google Analytics. Set up Goals, analyze conversion funnels, segment your audience, and employ A/B testing to optimize your website for higher conversions. Utilize ecommerce tracking and multi-channel funnels for a detailed view of your sales performance and marketing channel contributions.
Custom Reports and Dashboards:
Create custom reports and dashboards to visualize and interpret data relevant to your business goals. Use advanced filters, segments, and visualization options to gain deeper insights. Incorporate custom dimensions and metrics for tailored data analysis. Integrate external data sources to enrich your analytics and make well-informed decisions.
This guide is designed to help you harness the power of Google Analytics for making data-driven decisions that enhance website performance and achieve your digital marketing objectives. Whether you are looking to improve SEO, refine your social media strategy, or boost conversion rates, understanding and utilizing Google Analytics is essential for your success.
Meet up Milano 14 _ Axpo Italia_ Migration from Mule3 (On-prem) to.pdfFlorence Consulting
Quattordicesimo Meetup di Milano, tenutosi a Milano il 23 Maggio 2024 dalle ore 17:00 alle ore 18:30 in presenza e da remoto.
Abbiamo parlato di come Axpo Italia S.p.A. ha ridotto il technical debt migrando le proprie APIs da Mule 3.9 a Mule 4.4 passando anche da on-premises a CloudHub 1.0.
Discover the benefits of outsourcing SEO to Indiadavidjhones387
"Discover the benefits of outsourcing SEO to India! From cost-effective services and expert professionals to round-the-clock work advantages, learn how your business can achieve digital success with Indian SEO solutions.
Gen Z and the marketplaces - let's translate their needsLaura Szabó
The product workshop focused on exploring the requirements of Generation Z in relation to marketplace dynamics. We delved into their specific needs, examined the specifics in their shopping preferences, and analyzed their preferred methods for accessing information and making purchases within a marketplace. Through the study of real-life cases , we tried to gain valuable insights into enhancing the marketplace experience for Generation Z.
The workshop was held on the DMA Conference in Vienna June 2024.
Ready to Unlock the Power of Blockchain!Toptal Tech
Imagine a world where data flows freely, yet remains secure. A world where trust is built into the fabric of every transaction. This is the promise of blockchain, a revolutionary technology poised to reshape our digital landscape.
Toptal Tech is at the forefront of this innovation, connecting you with the brightest minds in blockchain development. Together, we can unlock the potential of this transformative technology, building a future of transparency, security, and endless possibilities.
8. DIGITAL IMPACTED ECONOMY
The ICT sector represents 5% of the overall GDP of most African countries
10% increase in mobile penetration leads to a 1.2% growth of GDP of an African country
9. AFRICA IS SOCIALIZING
Most visited websites in this countries sites are : Facebook, Twitter and YouTube
Social networks represent 1/5 of the time spent on Internet
10. AFRICA IS SOCIALIZING
MOST CONNECTED COUNTRIES
ON FACEBOOK
Seychelles : 28%
Tunisia : 28%
Mauritius : 24%
SocialBakers, 2012
13. AFRICA IS MOBILIZING
90% of phones in Africa are mobile
735 million mobile subscribers (end of 2012)
Africa is the first continent in terms of "m-payment"
(Informa Telecoms & Media, 2012)