SLIDE นี้ เก่าแล้ว ข้อมูลไม่ทันสมัยรออันใหม่เถอะจ๊ะ (06 ตค 2556) Slide ประกอบเรื่อง Digital Branding ที่บรรยายที่ มหาวิทยาลัย กรุงเทพ สำหรับนักศึกษา ม. กรุงเทพหรือผู้สนใจ บรรยายไว้เมื่อ 5 กย 2554

1. Digital Branding SomkiatLilitprapun

2. SOMKIAT LILITPRAPUN General Manager : tablefest.com (Online Restaurant Reservation ) E-Business Manager : mahaphant(Shera & Ha Huang) CRM & e-Marketing Manager : PhyathaiHospitals E-Commerce Manager : TV Media & More…. ^-^

4. Based on Experiences

6. Top Digital Brands

7. Topic: What is “Branding” “ Process of creating individual’s perception of an integrated bundle of informationand experiences that distinguishes our products/company from the competitors as expected or beyond ” “ ปิ๊ง!อันนี้ดีกว่า ใช้แล้ว ใช่!ลูกค้านึกถึง”

9. One Big Mistake Brand is not “LOGO”

10. One Big Mistake “LOGO” is Part of Branding

11. Type of Digital Branding Digital Brand Digitized Brand

12. Digital Branding

13. Digitized Branding

14. Why Branding ?

15. Add or Subtract Consider Select Experiences

16. Why Branding ? “ Various choices of Brands”

17. Why Branding ? “ Deliver Brand Value to Accelerate the purchasing ”

18. Why Branding ? “ Make The Advocate (Sharing) ”

19. Who need digital branding ? “ Anyone who need their brand exists in digital world ”

21. Image Building

22. Exposure

25. PERCEPTION

27. Why Brand Exposure ? “ Make us present to target “

28. Why Brand Exposure ? “ Create Brand Understanding“

29. Why Brand Exposure ? “ Prevent from Brand Perception Misunderstanding”

32. SEM (Search Engine Marketing) “ Use search engines on all devicesto make our brand presence

33. Social Media/Social Networking Facebook

34. Facebook Page

35. Facebook Page

36. Social Media/Social Networking twitter

37. Social Media/Social Networking twitter

38. Social Media/Social Networking twitter

39. Social Media/Social Networking twitter

40. Social Media/Social Networking HI5

41. Social Media/Social Networking LBS = LOCATION BASED SERVICE

42. Social Media/Social Networking LBS

43. Social Media/Social Networking INSTAGRAM = LBS + Twittter

44. Social Media/Social Networking YOUTUBE

45. Social Media/Social Networking

46. Social Media/Social Networking

47. Mini / Micro Site

48. Mini / Micro Site

49. Mini / Micro Site

50. BANNER /RICH MEDIA

51. BANNER /RICH MEDIA http://www.pondsfacialfoam.com/clay/#/dance/

52. Email Marketing

53. Mobile ADS/APP

54. Tablet APPS

56. WEBBOARD

59. TV

61. KEEP UPDATING INFO & CONTENT

62. SALES INCREASE

63. HOW CUSTOMERS SAY ? VIRAL IMPACT

64. REDUCE TROUBLE

66. THANK YOU Somkiat L. (BOY) somkiatboy@hotmail.com www.twitter.com/maximumboy (@maximumboy) Tel 086-612-3422