The document discusses challenges and opportunities facing cities, including growing and aging populations, infrastructure issues, unemployment, and traffic congestion. It then provides examples of three cities - Barcelona, Sydney, and London - that have used technologies like cloud computing, mobile apps, and data analytics to address issues like service delivery, public safety, and mobility. Barcelona created a hybrid cloud solution to analyze big data and gain insights. Sydney adopted Office 365 to increase productivity and flexibility. London developed a mobile app to more efficiently report neighborhood crimes.

1. Joe Macri
Vice-President Public Sector
Europe, Middle East and Africa
Microsoft Corporation

2. The issues are complex
What opportunities and challenges are facing your city?
Millennials
will make up 75%
of the American
workforce by 2025.
Increased
Safety
Crimes are down as
much as 70% since
1981 in G7
countries.
Economies of
Scale
Capital investments
and operating
expenses are more
widely amortized.
Service
Efficiencies
Denser populations
can make service
delivery more
efficient.
Economic
Opportunity
Startups and global
investments can
boost employment
and the tax base.
Smarter
Technologies
Open standards,
plus cloud, mobility,
social and Big Data
offer new insights.
Aging
demographics
60+ population will
grow 3.5x faster.
Crumbling
infrastructure
Effects fresh-water
supplies, sewage,
and public health.
Housing
shortages
828 million people
live in slums today.
Employing
the young
Young people are
3x more likely to
be unemployed.
Growing
populations
More than half of
us live in cities.
Controlling
sprawl/traffic
The world's worst
traffic jam stretched
more than 62 mi.

3. 3 billion people with internet-connected devices
212 billion sensors, devices and things by 2020
$2.43 trillion business industry spend by 2017

5. Citizen engagement – Increasing expectations …
Personalized and integrated services across agencies
Improved transparency and digital participation on citizen
terms
Innovative new citizen apps and services enabled by open
data

6. Objectives Strategy
Barcelona
Improving lives with a smart-city template
• To understand the needs
of citizens and
businesses, Barcelona
needed to store and
analyze large datasets
• Build a model Big Data
and BI solution for other
cities
• Worked with partner
Bismart to create a
hybrid cloud storage
solution based on
Microsoft Azure and SQL
Server 2012
• Set up Big Data analyses
from public sources
“By using Windows Azure, HDInsight, and SQL Server 2012, we can collect, analyze, and generate
near-real-time BI with Big Data collected from social media feeds, GPS signals, and data from
government systems.”
— Llius Sanz Marco, Director Información de Base en Institut Municipal d'Informàtica
Results
• Scalable Big Data tools and near-
real-time BI
• Anytime, anywhere access
• Improves quality of life
• Increases public safety and health
• Provides a model that can
enhance global collaboration
Microsoft Partner
Transform
Barcelona deploys hybrid-cloud solution to analyze public big data

7. Objectives Strategy
Sydney
Enabling mobility & social collaboration
Build a single service entity
with integrated online,
phone, and in-person
options through which
residents could access
government services.
• Developed a strategic
plan for new service
centers that includes
desktop and mobile apps
and integration with
head office
• Adopted cloud-based
Office 365
“The drivers were around mobility, collaboration, productivity, and having email and other office
applications available on mobile devices. We wanted to maximize the flexibility of the office.”
— Jacqui McPherson, CIO, Service New South Wales
Results
• Increased productivity and
customer satisfaction
• Fast, deployment: first major rollout
within three weeks
• In-depth training on productivity
tools and collaboration
• Proactive prevention of risk
Engage
Optimizes service delivery with cloud-based service centers

8. Objectives Strategy
London
Cleaning up streets with cloud & mobile technology
• Timely reporting and
resolution of vandalism
and other community
crime
• Reduce call center costs
• Improve online
reporting experience
• Created Love Clean
Streets , available
through the Windows 8
Marketplace and the
Windows Phone Store
• Lets people document
community crime with
mobile devices
“The Windows development tools, the scalability of Windows Azure, and new features like the
charms and tiles in Windows 8 give us more options than ever before for acting on our own ideas
and those from our customers.”
— Ian Blackburn, Founder, Blackburn IT Services
Results
• 34 percent aggregate decrease in
call centers traffic
• Savings of £125,000 a year
• Reduced resolution time 87
percent
• 73 percent reduction in graffiti
Accelerate
Software provider builds more efficient neighborhood-crime reporting solution

9. Source: Harvard Business Review
Digital Evolution – what next for Austria?
• Supply side
• Demand Side
• Innovation
• Institution