This document discusses developing a digital strategy and roadmap. It defines digital strategy as the recommended approach to achieving objectives through digital mediums. An effective digital strategy exercise identifies how consumers interact today and maps customer experiences to understand moments that are important, painful, or create loyalty. The digital review provides necessary context through an assessment of the corporate situation, a competitive audit, and insights into consumers and trends. The strategy then determines objectives and initiatives. The digital plan outlines tactics, measures, and an approach for implementation including assumptions and dependencies. Planning requires balancing quick wins with long-term opportunities according to prioritization criteria. Constant evaluation is also important as the digital landscape rapidly changes.
Presented during the High Performance Marketing Conference 2012, organized by Accenture on February 9th 2012. This presentation discusses Accenture’s distributed consulting model
Leadership and businesses are always looking for new ways to understand and respond to customer needs. Social media analytics
gives us a snapshot of these needs from insights gained from online conversations. It has the capacity to capture customer
information with remarkable power to impact and drive revenue. Social Media Analytics uses social listening and predictive
analytic techniques that help corporations manage the brand and reputation products and services. Despite the benefits, it can
be a challenge defining an effective social media strategy.
Learning Objective: This workshop will explore effective tools, for building, interpreting and using metrics to understand and
respond to the needs of your customers.
Outcomes- At the end of this workshop, participants will be able to:
a. Explore how social media helps corporation predict trends
b. Examine how information and data is analyzed
c. Identify which types of industries can benefit from social media analytics
d. List steps for choosing and implementing a social media strategy
e. Explore how this tool can help seasoned and emerging leaders looking to increase value
Ever wonder how social business calculates ROI? this IDC white paper provides a perspective on the ROI of social media and how to calculate the business value.
Marketing science at Dell: modeling investment trade-offs; George Sadler, Director, Social Media & Marketing Insights; Mu Sigma Customer Summit 2012, Half Moon Bay, CA, February 27, 2012
Presented during the High Performance Marketing Conference 2012, organized by Accenture on February 9th 2012. This presentation discusses Accenture’s distributed consulting model
Leadership and businesses are always looking for new ways to understand and respond to customer needs. Social media analytics
gives us a snapshot of these needs from insights gained from online conversations. It has the capacity to capture customer
information with remarkable power to impact and drive revenue. Social Media Analytics uses social listening and predictive
analytic techniques that help corporations manage the brand and reputation products and services. Despite the benefits, it can
be a challenge defining an effective social media strategy.
Learning Objective: This workshop will explore effective tools, for building, interpreting and using metrics to understand and
respond to the needs of your customers.
Outcomes- At the end of this workshop, participants will be able to:
a. Explore how social media helps corporation predict trends
b. Examine how information and data is analyzed
c. Identify which types of industries can benefit from social media analytics
d. List steps for choosing and implementing a social media strategy
e. Explore how this tool can help seasoned and emerging leaders looking to increase value
Ever wonder how social business calculates ROI? this IDC white paper provides a perspective on the ROI of social media and how to calculate the business value.
Marketing science at Dell: modeling investment trade-offs; George Sadler, Director, Social Media & Marketing Insights; Mu Sigma Customer Summit 2012, Half Moon Bay, CA, February 27, 2012
Just the Facts: From Social to Funnel: Connecting Social Buyers to the Custom...Dell Social Media
George Sadler, Director, Social Media Insights at Dell discusses how effectively listening to customer conversations leads to valuable and actionable information that enables businesses to achieve success in today's "social" era.
Wonder how some businesses are getting value out of social media? Wonder how to calculate the ROI of social media? This paper will walk you through some of the fundamentals of looking at how to evaluate how social media changes a business and the resulting value it brings to the whole organization. If you want more information, go to www.drnatalienews.com
Content Marketing Battle Cry: Let's Declare War on Collateral!Yesler
If content marketing is one of the hottest tactics in B2B marketing today, why is there still so much bad marketing content out there? Kathleen Schaub, Research Vice President with IDC’s CMO Advisory Service and our own Ann Naumann, Content Marketing Director for Yesler, discuss the 6 reasons why it’s hard to get B2B content marketing right – and how to fix them.
These slides are from a webinar, which is available on-demand at:
http://resources.yesler.com/IDC-war-on-collateral-webcast-ondemand
About Yesler:
Yesler is a B2B marketing agency that helps technology companies deliver predictable revenues, sustainable growth, and measurable results. A Projectline agency, Yesler is built on more than a decade of experience working with some of the world’s largest and most innovative B2B technology companies.
www.yesler.com
Learn the key success factors that banks must address to differentiate mobile offerings and provide industry-leading capabilities that drive customer satisfaction.
Learn how to:
Navigate the diverse digital payments “ecosystem”
Support customer loyalty and retention
Gain valuable customer insights from mobile data
Achieve symmetry with other mobile trends
Leverage core legacy technology investments
Demonstrate return on investment
Selecting BI Tool - Proof of Concept - Андрій МузичукIgor Bronovskyy
A large number of tools and techniques have been developed over the years to support managerial decision making. Thus process of selecting appropriate BI tool turns to be an issue. Implementing and deploying a BI initiative can be lengthy, expensive and failure pron. The Proof of concept method can be used by stakeholders to avoid unnecessary losses.
In the presentation, the description of Proof of Concept method is provided based on the example of selecting among Microsoft stack, MicroStrategy and Business Object Bi tools. The example includes above mentioned technologies overview, reports modeling process, reports development process, report integration in SharePoint, performance testing as well as the decision making model and summary for final tools selection.
CanadaHelps is offering a FREE webinar!
Now that your charity has signed up with CanadaHelps, please join us for this webinar about how to make the most of your MyCharity account.
Learn how to:
- Navigate your MyCharity account
- Find information about your donors and donations
- Add the “Donate Now” button to your website
- Update your Charity Profile
- And much more!
What’s Happening Today in Digital & What's Around the Corner / Frankie Chow, Ontario Trillium Foundation & Brock Warner, Stephen Thomas
This session will bring you up to speed with current best practices for nonprofits using digital and social media to engage with their supporters. Frankie and Brock will share tips, tricks, and low-cost tools to give you a leg-up on your competitors, and ultimately save you time. Then, you’ll get a crash course in what’s around the corner in digital, what’s cutting-edge in social, and a rundown of potential game-changing tech that you may have never heard of. This session will cover the classics like email and blogs, dive into research and trends on social media like Facebook, Twitter, Pinterest and YouTube, and share strategies and time-saving tools that you can put to work right away for yourself and your charity.
Nonprofit organizations like WWF-Canada often have the flexibility (not to mention the limited budgets!) to make social media a good fit. We were early adapters of tools like Twitter, and continue to have a strong voice in those spaces. We are now using learnings from the first several years of our social media experience to take our online communities to the next level.
How will we continue to expand the size our community while still maintaining a high level of engagement? Where will we focus our efforts in terms of content creation – blogging, video, mobile? How can we use social media to mobilize the public to make real, meaningful change in our conservation work? How will we measure our success as our tactics develop? We will tackle these questions, and invite the audience to participate in the conversation.
Join us for detailed, practical case studies and a frank discussion about how far we’ve come, and where we’re going, in this ever-changing space.
Takeaways:
- Insights into how WWF and other nonprofits are leading social media
- Practical case studies
Just the Facts: From Social to Funnel: Connecting Social Buyers to the Custom...Dell Social Media
George Sadler, Director, Social Media Insights at Dell discusses how effectively listening to customer conversations leads to valuable and actionable information that enables businesses to achieve success in today's "social" era.
Wonder how some businesses are getting value out of social media? Wonder how to calculate the ROI of social media? This paper will walk you through some of the fundamentals of looking at how to evaluate how social media changes a business and the resulting value it brings to the whole organization. If you want more information, go to www.drnatalienews.com
Content Marketing Battle Cry: Let's Declare War on Collateral!Yesler
If content marketing is one of the hottest tactics in B2B marketing today, why is there still so much bad marketing content out there? Kathleen Schaub, Research Vice President with IDC’s CMO Advisory Service and our own Ann Naumann, Content Marketing Director for Yesler, discuss the 6 reasons why it’s hard to get B2B content marketing right – and how to fix them.
These slides are from a webinar, which is available on-demand at:
http://resources.yesler.com/IDC-war-on-collateral-webcast-ondemand
About Yesler:
Yesler is a B2B marketing agency that helps technology companies deliver predictable revenues, sustainable growth, and measurable results. A Projectline agency, Yesler is built on more than a decade of experience working with some of the world’s largest and most innovative B2B technology companies.
www.yesler.com
Learn the key success factors that banks must address to differentiate mobile offerings and provide industry-leading capabilities that drive customer satisfaction.
Learn how to:
Navigate the diverse digital payments “ecosystem”
Support customer loyalty and retention
Gain valuable customer insights from mobile data
Achieve symmetry with other mobile trends
Leverage core legacy technology investments
Demonstrate return on investment
Selecting BI Tool - Proof of Concept - Андрій МузичукIgor Bronovskyy
A large number of tools and techniques have been developed over the years to support managerial decision making. Thus process of selecting appropriate BI tool turns to be an issue. Implementing and deploying a BI initiative can be lengthy, expensive and failure pron. The Proof of concept method can be used by stakeholders to avoid unnecessary losses.
In the presentation, the description of Proof of Concept method is provided based on the example of selecting among Microsoft stack, MicroStrategy and Business Object Bi tools. The example includes above mentioned technologies overview, reports modeling process, reports development process, report integration in SharePoint, performance testing as well as the decision making model and summary for final tools selection.
CanadaHelps is offering a FREE webinar!
Now that your charity has signed up with CanadaHelps, please join us for this webinar about how to make the most of your MyCharity account.
Learn how to:
- Navigate your MyCharity account
- Find information about your donors and donations
- Add the “Donate Now” button to your website
- Update your Charity Profile
- And much more!
What’s Happening Today in Digital & What's Around the Corner / Frankie Chow, Ontario Trillium Foundation & Brock Warner, Stephen Thomas
This session will bring you up to speed with current best practices for nonprofits using digital and social media to engage with their supporters. Frankie and Brock will share tips, tricks, and low-cost tools to give you a leg-up on your competitors, and ultimately save you time. Then, you’ll get a crash course in what’s around the corner in digital, what’s cutting-edge in social, and a rundown of potential game-changing tech that you may have never heard of. This session will cover the classics like email and blogs, dive into research and trends on social media like Facebook, Twitter, Pinterest and YouTube, and share strategies and time-saving tools that you can put to work right away for yourself and your charity.
Nonprofit organizations like WWF-Canada often have the flexibility (not to mention the limited budgets!) to make social media a good fit. We were early adapters of tools like Twitter, and continue to have a strong voice in those spaces. We are now using learnings from the first several years of our social media experience to take our online communities to the next level.
How will we continue to expand the size our community while still maintaining a high level of engagement? Where will we focus our efforts in terms of content creation – blogging, video, mobile? How can we use social media to mobilize the public to make real, meaningful change in our conservation work? How will we measure our success as our tactics develop? We will tackle these questions, and invite the audience to participate in the conversation.
Join us for detailed, practical case studies and a frank discussion about how far we’ve come, and where we’re going, in this ever-changing space.
Takeaways:
- Insights into how WWF and other nonprofits are leading social media
- Practical case studies
Recording: http://www.youtube.com/watch?v=0hoTy8eAruM
Now that your charity has signed up with CanadaHelps, please join us for this webinar about how to make the most of your MyCharity account.
Learn how to:
- Navigate your MyCharity account
- Find information about your donors and donations
- Add the "Donate Now" button to your website
- Update your Charity Profile
- And much more!
The 2011 MyCharityConnects Webinar Series is generously supported by Direct Energy.
Since the dawn of time, humans have been using stories to connect. Storytelling is what binds us together as a species; it is what links us in our communities. Today, we unwittingly use storytelling every day in our social interactions. But, we often leave this powerful tool at the door when we enter our professional environments or when we do use stories we often don’t maximize their potential.
As non-profits, we frequently fall back on facts and figures, hoping that they will tell our story. And they do tell part of the story but they usually don’t strike the emotional chord that a simple story can. It is the emotive power of storytelling that we want to harness. We want to use story to allow our supporters to see themselves in our story and to allow them to join in a shared story. No matter what we do for a living, we all want to accomplish something bigger than ourselves, to leave our mark. Use storytelling to open the door for your prospects to do just that. In this presentation we’ll talk about the power of storytelling, how we can find our stories and express them through video, visuals, data and our writing so we can effectively use story in all our online communication channels.
Takeaways
• Why storytelling is so powerful
• How to use video to tell your non-profit story
• How to use social media to keep your story alive
This session will focus on defining and measuring success for social media campaigns. Join us for an exploration of the various common Key Performance Indicators (KPIs) and the best practice methods for measuring them. Make sure to bring your campaign ideas and challenges as we'll be analyzing some of your examples!
Takeaways:
- Real metrics for success (hint: it's not about the followers!)
- Practical and cost effective ways to measure them
- A good understanding of how to use the data to improve
Recording: http://www.vimeo.com/27547694
Research for Good partners with nonprofit organizations to offer your donors, volunteers, contacts, employees and friends the opportunity to donate their time by answering market research surveys in exchange for a monetary donation to your organization. By offering their opinions and participating in online surveys, respondents turn their time into money for a cause that is close to their heart.
In this webinar you will learn to:
- Activate your supporters to trade their time for donations
- Utilize a simple polling tool to gain insights about your supporters
- Engage supporters for your cause on an ongoing basis
The Research for Good program is free to join and easy to use and you can get started in 15 minutes or less.
Presentation by: Sean Case, researchforgood.com
This second part of our special webinar series about charity fraud will help charities protect themselves against fraudsters and scams. Our panel of experts will educate charities about targeting the right donors and protecting your image when fundraising.
Learn more about effective direct mail campaign strategies, safe and secure online fundraising practices and guidelines for ethical fundraising that will help you protect your donors and your reputation. We’ll also discuss how your charity can win a $20,000 donation from Capital One Canada by helping Canadian donors learn more about charity fraud with the Charity Fraud Awareness Quiz.
CanadaHelps and Capital One Canada are partnering to educate Canadian charities and donors about charity fraud during Fraud Prevention Month (March).
Recording: http://www.youtube.com/watch?v=JYrT73TamGc
A Networked Nonprofit is a simple, agile and transparent organization that lets outsiders in and insiders out. Large or small, they work more like a network than a single organization.
In The Networked Nonprofit: Connecting With Social Media To Drive Change, co-author Beth Kanter shows how social media is catalyzing a shift away from "organization-centric" advocacy, governance and communications toward a "networked" approach.
What you'll learn:
- How to understand social networks through social network analysis
- How to do more with less by leveraging your network
- How to create a social culture at your nonprofit
- How and why you must value relationships as well as transaction
Join Kirstin Beardsley, Marketing & Communications Manager at CanadaHelps, and Kara Golani, Nonprofit Training Associate at CanadaHelps, for a morning of social media strategy training.
Back to Basics: Developing a Social Media Strategy for your Organization
You’ve dipped your toes into social media: you’ve got a Facebook page, Twitter feed, YouTube channel, and CEO blog set up. But now what?
Back up.
Social media is about free and open conversations online but your organization still needs to have a plan of action. Take a hold of your communications plan and start afresh. This workshop is for organizations that dipped (or maybe dove headfirst) into social media, but are now wondering what the next steps are and how they can make their social media investment more focused and worthwhile.
Attendees Will Walk Away With:
- Knowledge of how social media is changing the way nonprofits operate and what it means to be a networked nonprofit
- Tips on how to determine which social networks your organization's key audiences are using and how to create a social media strategy
- Information on receiving buy-in from staff, management, and boards
Social Media Planning – Now that you’ve got your staff and board excited about social media, what’s next? Like most plans, it starts with a strategy, one that's based on a desire to build relationships. What does a social media plan look like? What are the key elements? Where should you dedicate your time and how can you make most of your efforts? This session will present strategies and tactics you can employ, and will touch on how it all ties into the communications plan you’ve already got.
An integrated campaign is a 'sequence of individual, coordinated market events that share a common audience profile and messaging theme'. At the end of the day, an integrated campaign takes one strategic, creative idea and applies it to different channels, respecting that channel for the job it’s meant to do. It’s about consistency. It’s about being where your donor is – communicating with them in a way that suits them, and offering them choice in how they want to communicate with you. It takes a comprehensive understanding of all media, creative, strategy, production and data to bring an integrated campaign to life. This session will outline the process required to create an effective integrated campaign and present case studies of effective integrated campaigns created by Stephen Thomas Ltd.
This session focuses on how to create a solid and differentiated digital roadmap, with emphasis on social media planning.
It seems like creating a roadmap in today’s ever changing digital landscape is harder than ever. The pace of change is incredible. Canadian online consumer behaviour has changed dramatically since 2009, emerging medias keep emerging and industries are shifting under social medias’ impact. So questions arise including how do you craft the best digital roadmap without becoming distracted? How do you meet today’s consumer expectations in digital?
Over the years – I’ve come to rely on a number of planning frameworks that bring great focus and balance to my digital planning for many brands with budgets of all sizes.
Join me for I will share:
- How to plan for changing consumer expectations
- How to approach digital strategy planning
- What a social media maturity model looks like and how to apply it to your own roadmap efforts
A lecture focusing on how to create a solid and differentiated digital roadmap.
• How to plan for changing consumer expectations
• How to approach digital strategy planning
• What a social media maturity model looks like and how to apply it to your own roadmap efforts.
Predicting Customer Behavior - An Introduction to iSkyiSky
iSky helps companies and brand owners predict customer behavior.
Our industry experts and research specialists design fully-integrated customer engagement programs to capture the motives behind customer behavior, and analyze the financial implications of this behavior on brand health and enterprise profitability. Our solutions are designed to support customer acquisition and retention initiatives and impact brand strategy.
How UX Strategy can bridge the gap between brand promise and customer reality, presented by Tim Loo, Strategy Director and Partner at Foolproof, Europe's leading experience design company.
The webinar presentation was first broadcast 13 December 2011.
Learn best practices for developing integrated multichannel marketing campaigns using social media, email, creative design and direct mail. Integrating these channels into the marketing mix will produce meaningful results that will keep your customers coming back for more.
My opinion of what digital strategy entails, our responsibilities beyond the work and within the agency, and the skills we must equip ourselves with.
A Solid Digital Strategist; A rare breed, so just grow your own.
The is presentation was delivered at the Online Community Engagement conference in Sydney on 1 Nov 2012. I picked the dense topic of data, analytics and reporting and how it is critical in the social business journey. How it should/can be used to build compelling business cases.
User experience (UX) is booming: employment, salaries, and the profile of the profession are all on the rise. But are we losing sight of what really matters?
Drawing parallels between the current boom in UX, Dutch tulip mania and Ireland's recent property boom, Morgan argues that UX is showing bubble-like properties, and that it needs to refocus on value and delivering meaningful results to business to remain relevant.
From the UX Masterclass, Johannesburg, March 2012
Taking your program global will increase the depth and breadth of your reference offerings, and will accelerate the sales cycle by influencing customers through the use of relevant third-party validation.
Five keys to extending your reach:
Understand the business etiquette.
Understand the culture.
Understand the importance of group and social hierarchies.
Build strong business relationships
Comply with regional privacy laws.
Increasingly, small and medium sized charities are growing their fundraising programs by running team-based events like runs, walks, and other "-thons".
In this webinar, speakers Paul Nazareth and Shannon Craig from CanadaHelps will share concrete examples of successful small charity peer-to-peer campaigns and provide key insights on how to choose your event type, "right-size" your event, as well as share eight guide posts for maximizing your results.
Monthly giving is an incredibly powerful way for you to kick-start your fundraising program’s earning potential. Cultivating relationships with donors who are already connected to your cause by asking them to make smaller, ongoing gifts means more money for your organization today, and a strong list of prospects for upgraded and larger gifts in the future.
Donations of securities are currently one of the most tax-smart ways to make charitable donations in Canada – but is your charity set up to accept them? CanadaHelps has you covered! Since 2007 we have been successfully helping our charities to accept donations of publicly traded securities and mutual funds. This webinar will outline how the donation works for the charity and the donor, how CanadaHelps processes gifts for your charity and how to market, promote and speak to donors about this type of donation.
Our speaker Paul Nazareth, VP of Community Engagement at CanadaHelps is a 15 year planned giving professional who is a national instructor with the Canadian Association of Gift Planners, has worked with securities donations in charities of all sizes and with the advisors who make these gifts happen. Get your program set up to get more gifts this year!
How many times have you heard that the last few months of the year are critical to online fundraising? Simren Deogun from Stephen Thomas shares 30 online fundraising tips to help make your end of year appeal a success. December alone can bring your charity 30% of your online donations for the year, so this is one session you don’t want to miss!
Topics discussed:
How many emails should you be sending?
Is there a time and place for multiple asks?
Do donors really care about the tax deadline?
And much more!
Douglas Brodhead from Innoweave will share his knowledge about innovative tools and approaches that your charity can use to generate greater impact at a lower cost.
Topics to be discussed:
Learn about Innoweave
New social innovations that are helping organizations generate greater impact
The Innoweave process and how your organization can benefit
Opportunities to apply for implementation funding
The role of the board in fundraising is often a touchy topic. Discover the source of the tension - from both sides of the coin. Learn how you can engage your organization's board of directors and strengthen their role as part of a highly functioning development team. Cynthia Armour (author of Charity Village's Fundraising Q & A for four years) will provide practical tips and tools for building board confidence and raising more money.
Learning Objectives:
Identify the challenges and benefits of board
engagement
Summarize best practices in board’s fundraising
role and how staff can foster engagement
Provide practical tips and tools for successful
board involvement
Join the conversation on Twitter using the hashtag #BoardStrategy and be sure to follow us @CharityLifeCA!
Lori and Sean from The Connected Brand share their expertise on how strong brands are built, why this matters to charitable organizations of all sizes, and the common misconceptions about what brands are. They will also be sharing a donor journey tool that attendees can take away and put into action.
Learn some of the key ways to increase donations and be discovered by new donors and media this GivingTuesday and holiday season! We'll discuss the new CanadaHelps Gift Guide, tax-time, holiday campaigns and more.
Download these slides and then watch the webinar recording! http://bit.ly/GTCgh7yt
Join Paul Nazareth of CanadaHelps and the Canadian Association of Gift Planners to pick up strategies to engage your leadership and major donors as part of Canada’s biggest new philanthropic movement!
Explore ways your nonprofit can get involved in #GivingTuesdayCA this year. This presentation shares many ideas - from the simple to more complex - for engaging your supporters, raising awareness, and supporting philanthropy this December 2nd, 2014. GivingTuesday is a global movement that creates a new day on the calendar focused on giving back.
Learn more about Innoweave, an initiative of the J.W. McConnell Family Foundation and Social Innovation Generation, that provides community sector leaders with new tools and processes to affect large-scale change. Learn about the webinars, workshops, coaching and grants that Innoweave offers to help you implement approaches such as developmental evaluation, social enterprise, social finance, impact and strategic clarity, collective impact, outcomes finance and cloud computing.
Many organizations are struggling with the decision to start a plan giving program. Many are actively engaged in various forms of fund raising and plan giving never seems to get on top of the "pile" of things to do. This interactive session will present an overview of various forms of planned giving programs that can be run with volunteers, part-time staff, and/or full-time staff. Things you need to know, structures you need to build, donated property you can readily accept, timelines to be expected, and controls you need to put in place will all be discussed. Most importantly, your questions will be answered. So bring them on May 14!
About DeWayne Osborn:
Lawton Partners’ General Manager, Chief Compliance Officer and in-house expert on charitable and planned giving, DeWayne is one of Canada’s leading authorities on planned giving. DeWayne's professional knowledge as a Certified Financial Planner (CFP) and Certified General Accountant (CGA), has made DeWayne a highly sought-after public speaker and consultant on the financial complexities and philanthropic benefits that can be achieved by applying tax-effective strategies for gifting real property, cash, securities and life insurance products.
Reference materials for The Evolution of a Planned Giving Program webinar including:
-Gifts and Income Tax 2013 from CRA
-Planned Gifts Program Policies and Guidelines draft
-Suggested Timelines for Planned Giving worksheet
Technology trends are continuously changing and improving the way we work and communicate with each other. Staying on top of these trends is essential in developing new strategies for attracting, engaging, and retaining volunteers. Join the founders of Kindness Connect, Jonathan Burns and Kevan Osmond, as they explore these changes and how you can best utilize new and affordable technology to maintain an effective and engaged volunteer program.
Now that your charity has signed up with CanadaHelps, please join us for this webinar about how to make the most of your MyCharity account.
Learn how to:
- Navigate your MyCharity account
- Find information about your donors and donations
- Update your Charity Profile
- Add the "Donate Now" button to your website
- Customize your Donate Page
- And much more!
Learning Outcomes
-Making a case for donor relations in the quest to renew first-time supporters
-Introducing key terms you need to know
-Defining the value of relationship building
-Identifying steps to a strong donor relations program
-Providing names and sources for more information
An introduction to CanadaHelps and its benefits to Canadian registered charities.
Topics we'll cover:
- How can my charity use CanadaHelps to raise funds online?
- What are the features of CanadaHelps?
- How does my charity sign up?
GivingTuesday is coming to Canada on December 3, 2013! It's a new Canadian day of giving and volunteering, taking place each year after Black Friday and Cyber Monday. The movement encourages individuals and organizations to join together and find innovative ways to give back to the charities and causes they support throughout the holiday season.
Join us for this webinar for tips and tricks on how to build an execute a successful online campaign for #GivingTuesday! Simren Deogun, Senior Account Manager, Digital and Marketing Services at Stephen Thomas, will provide attendees with:
- practical online fundraising tips for charities ... with real charity examples
- key elements of a well-conceived online fundraising campaign
- expert advice and insights
www.givingtuesday.ca
@GivingTuesdayCa
#GivingTuesdayCa