This document discusses email marketing automation and behavioral targeting. It provides statistics on email marketing effectiveness, such as a 40:1 return on investment. Behavioral targeting uses user profiles collected from website interactions to send tailored follow up emails. The document outlines steps for setting up an email marketing automation program, including building user profiles and designing email scripts to nurture leads over time based on their behaviors. Overall, the document promotes email marketing automation as an effective and efficient way to increase sales and brand awareness.