Microsoft Advertising Inspiration Session, Israel

1. Microsoft
Advertising
Inspiration
Session | Israel

2. Introduction and
welcome
Gary Humphreys
Sales Director,
Microsoft Advertising

3. Agenda
14:40 Hillel Fuld
15:40 Enabling innovation – Thom Arkestaal
16:15 Panel | The future of Digital Tech, Marketing
and Innovation
14:30 Introduction and welcome
16:45 Close
16:55 Drinks and networking

4. Microsoft Advertising Team
Ben Trotter
Manchester
Marion Mastromauro
London
Gary Humphreys
Manchester
Thom Arkestaal
London
Maor Daniel
Toronto
Andy Tam
London
Monica Orsino
London

5. Hillel Fuld
Tech Blogger/Vlogger,
Startup Advisor, CMO, Steak
Lover

6. First…

7. Microsoft AIEmpowering Transformation & Innovation
Thom Arkestaal | Head of Analytics, EMEA

8. AI startups on pace to break
funding records in 2019

9. A comprehensive global program designed to
support startups as they build and scale their
companies. From technical resources and free
cloud to selling alongside Microsoft
salespeople and partner channel, we're
invested in their success.
https://startups.microsoft.com

10. AI IS
BECOMING A
STAPLE
TECHNOLOGY
ADAPTING ITSELF
TO EACH PERSON
AND EACH
SCENARIO
in many consumer products and is
now helping transform businesses
in nearly every industry
Up until now, most technologies
centered around people having to learn
and adapt to the tech. Now, it's about

11. Intelligent, personalized systems are all around us
Netflix recommendation Waze navigation O365 focused inbox

12. Microsoft AI

13. Democratizing AI

14. AI infused into
Microsoft products

15. Improving analyst efficiency through Power BI
• Image recognition and text analytics
directly in Power BI
• Quick Insights: surface insights
automatically, so that business can
take action faster
• Automated machine learning feature
can help users create machine
learning models directly in Power BI

16. Boosted performance of the Microsoft Audience
Network
Beneath the hood, the Microsoft
Audience Network is powered by AI and
machine learning to guide audience
segmentation, engagement prediction,
personalized offer selection and ROI
management— all to help deliver a
terrific return on investment.
Always on and always learning to deliver
your best results.

17. PowerPoint designer effort powered by AI
• PowerPoint Designer uses machine
learning to suggest slide designs
• Perspective Engine, interpreting data
and puts it into context and make it
easier to understand for the audience.
• Presenter Coach gives on-screen
guidance about pacing, inclusive
language, use of filler words, and
culturally insensitive phrases

18. Bing Intelligent Search
• Uses advances in intelligent
technology to deliver results more
tailored to a user's query
• Image search, with clickable hotspots
on objects

19. Empower clients
and partners to
Innovate &
Transform with AI

20. Add reminders
Manage calendar
Get News
Search
Manage todo-list

22. SPAGHETTI
FRESH BASIL
BROCCOLINI
ALFREDO SAUCE
MICROSOFT CONFIDENTIAL

25. www.microsoft.com/ai

26. The Future of Digital Tech, Marketing and Innovation
Gary Humphreys
Sales Director,
Microsoft Advertising
Thom Arkestaal
EMEA Analytics Lead,
Microsoft Advertising
Yossi Elchanan
CMO,
AdCore
Hilla Ovil-Brenner
Managing Director,
Techstars Tel Aviv Accelerator
Moderator
Ori Ellman
CEO,
Dentsu Aegis Network IL

27. Please join us for drinks
on the terrace