KNOW YOUR CUSTOMER!
May she be a client or an employee, you need to
understand her actual needs, her profile and her journey.
You have to provide a delightful user experience. Users
come first, business objectives come next. A relevant app
IF YOU ARE NOT READY TO INVEST YOURSELF AND YOUR
TIME… GET OUT.
User Experience Architecture, Lean Approach and Agile Software Development require lots of time and personal
investment from customers but lead to higher quality products.
INVEST IN TESTING AT EVERY STEP OF THE PROCESS,
YOU CANNOT AFFORD A BAD UX!
Unsatisfied users will just remove the app from their smartphone and never install it again.
Testing has a cost but you need to find that little hidden bug to avoid end-user dissatisfaction.
There are so many devices out there that
you cannot hire an army of testers. Automated
testing is a cost effective alternative.
READ THIS POST TO LEARN MORE ABOUT AUTOMATED TESTING
INTEGRATION ENABLES IMPROVED ROI
Integration means connecting your app with your information systems: CRM, ERP…
It helps you avoid double work by outsourcing processes to customer, increase customer intelligence (360°
customer view) for better personalization and retention…
MAINTENANCE IS PART OF THE LEAN STRATEGY
Maintenance is not only bug fixing. It’s all about improving your app based on users’ feedback
and being sure it is still relevant.
Don’t forget that mobile OS get regular updates.
READ THIS POST TO LEARN WHY YOU SHOULD KEEP YOUR APP UP TO DATE