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MOBILE:	9	ADVICE	FOR	BUILDING	YOUR	APP
FABIAN	DELHAXHE
Head	of	Digital	Strategy &	Transformation
#1	GO	BEYOND	(DIGITAL)	MARKETING
3
4
DIGITAL	HAS	TO	GO	FROM	THE	SIDE	TO	THE	CORE
You	have	to	become	a	digital	business
CORE
BUSINESS
DIGITAL
5
DIGITAL	HAS	TO	GO	FROM	THE	SIDE	TO	THE	CORE
You	have	to	become	a	digital	business
CORE
BUSINESS
DIGITAL
6
WHY	IS	IT	IMPORTANT?
GAIN	COMPETITIVE	
ADVANTAGES
INCREASE	EFFICIENCY STAY	RELEVANT
GRAB	NEW	MARKET	
SHARE
RETAIN	EMPLOY...
7
READ	THIS	BOOK	TO	LEARN	HOW	TO	RESHAPE	YOUR	BUSINESS
#2	DESIGN	FOR	REAL	USERS
KNOW	YOUR	CUSTOMER!
May she be a client or an employee, you need to
understand her actual needs, her profile and her journ...
#3	GO	STEP	BY	STEP
11
BUILD	A	MVP	THEN	WORK	ON	TUNING	THE	ENGINE
MVP
VISION
PROTO
12
READ	THIS	BOOK	TO	START	INNOVATING	LIKE	START	UPS
#4	BE	RESPONSIVE	TO	CHANGE
THE	AGILE	METHODOLOGY
14
#5	INVEST	YOUR	TIME
IF	YOU	ARE	NOT	READY	TO	INVEST	YOURSELF	AND	YOUR	
TIME… GET	OUT.
User Experience Architecture, Lean Approach and Agile Sof...
#6	TEST	AND	TEST	AGAIN
INVEST	IN	TESTING	AT	EVERY	STEP	OF	THE	PROCESS,
YOU	CANNOT	AFFORD	A	BAD	UX!
Unsatisfied users will just remove the app fro...
AUTOMATED	TESTING
There are so many devices out there that
you cannot hire an army of testers. Automated
testing is a cost...
20
READ	THIS	POST	TO	LEARN	MORE	ABOUT	AUTOMATED	TESTING
http://www.afelio.be/fr/news/pourquoi-il-est-important-d-envisager...
#7	MEASURE	&	OPTIMIZE	(ROI)
You can’t manage what
you don’t measure.
W.	Edwards	Deming
Data	Scientist
23
MOBILE	ANALYTICS
KPI’s
Define	relevant	KPI’s	
regarding	your	objectives.
ANALYTICS
Implement	a	mobile	
analytics	soluti...
24
READ	THIS	POST	TO	LEARN	MORE	ABOUT	MOBILE	ANALYTICS
http://www.afelio.be/fr/news/mobile-analytics-mesurer-les-performan...
#8	INTEGRATION	IS	KEY
INTEGRATION	ENABLES	IMPROVED	ROI
Integration means connecting your app with your information systems: CRM, ERP…
It helps y...
#9	DO	MIND	THE	MAINTENANCE
MAINTENANCE	IS	PART	OF	THE	LEAN	STRATEGY
Maintenance is not only bug fixing. It’s all about improving your app based on us...
29
READ	THIS	POST	TO	LEARN	WHY	YOU	SHOULD	KEEP	YOUR	APP	UP	TO	DATE
http://www.afelio.be/fr/news/votre-application-mobile-v...
WANT	MORE?
VISIT	WWW.AFELIO.BE
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Mobile: 9 Advice For Building Your App

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Here are 9 advice, pitfalls to avoid and best practices based on our experience in designing and developing mobile apps for our customers.

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Mobile: 9 Advice For Building Your App

  1. 1. MOBILE: 9 ADVICE FOR BUILDING YOUR APP FABIAN DELHAXHE Head of Digital Strategy & Transformation
  2. 2. #1 GO BEYOND (DIGITAL) MARKETING
  3. 3. 3
  4. 4. 4 DIGITAL HAS TO GO FROM THE SIDE TO THE CORE You have to become a digital business CORE BUSINESS DIGITAL
  5. 5. 5 DIGITAL HAS TO GO FROM THE SIDE TO THE CORE You have to become a digital business CORE BUSINESS DIGITAL
  6. 6. 6 WHY IS IT IMPORTANT? GAIN COMPETITIVE ADVANTAGES INCREASE EFFICIENCY STAY RELEVANT GRAB NEW MARKET SHARE RETAIN EMPLOYEES SAVE MONEY
  7. 7. 7 READ THIS BOOK TO LEARN HOW TO RESHAPE YOUR BUSINESS
  8. 8. #2 DESIGN FOR REAL USERS
  9. 9. KNOW YOUR CUSTOMER! May she be a client or an employee, you need to understand her actual needs, her profile and her journey. You have to provide a delightful user experience. Users come first, business objectives come next. A relevant app is useful.
  10. 10. #3 GO STEP BY STEP
  11. 11. 11 BUILD A MVP THEN WORK ON TUNING THE ENGINE MVP VISION PROTO
  12. 12. 12 READ THIS BOOK TO START INNOVATING LIKE START UPS
  13. 13. #4 BE RESPONSIVE TO CHANGE
  14. 14. THE AGILE METHODOLOGY 14
  15. 15. #5 INVEST YOUR TIME
  16. 16. IF YOU ARE NOT READY TO INVEST YOURSELF AND YOUR TIME… GET OUT. User Experience Architecture, Lean Approach and Agile Software Development require lots of time and personal investment from customers but lead to higher quality products.
  17. 17. #6 TEST AND TEST AGAIN
  18. 18. INVEST IN TESTING AT EVERY STEP OF THE PROCESS, YOU CANNOT AFFORD A BAD UX! Unsatisfied users will just remove the app from their smartphone and never install it again. Testing has a cost but you need to find that little hidden bug to avoid end-user dissatisfaction.
  19. 19. AUTOMATED TESTING There are so many devices out there that you cannot hire an army of testers. Automated testing is a cost effective alternative.
  20. 20. 20 READ THIS POST TO LEARN MORE ABOUT AUTOMATED TESTING http://www.afelio.be/fr/news/pourquoi-il-est-important-d-envisager-le-testing-de-vos-applications-mobiles-de-maniere
  21. 21. #7 MEASURE & OPTIMIZE (ROI)
  22. 22. You can’t manage what you don’t measure. W. Edwards Deming Data Scientist
  23. 23. 23 MOBILE ANALYTICS KPI’s Define relevant KPI’s regarding your objectives. ANALYTICS Implement a mobile analytics solution (Google, Fabric, Adobe…) and tag your app.
  24. 24. 24 READ THIS POST TO LEARN MORE ABOUT MOBILE ANALYTICS http://www.afelio.be/fr/news/mobile-analytics-mesurer-les-performances-de-vos-apps
  25. 25. #8 INTEGRATION IS KEY
  26. 26. INTEGRATION ENABLES IMPROVED ROI Integration means connecting your app with your information systems: CRM, ERP… It helps you avoid double work by outsourcing processes to customer, increase customer intelligence (360° customer view) for better personalization and retention…
  27. 27. #9 DO MIND THE MAINTENANCE
  28. 28. MAINTENANCE IS PART OF THE LEAN STRATEGY Maintenance is not only bug fixing. It’s all about improving your app based on users’ feedback and being sure it is still relevant. Don’t forget that mobile OS get regular updates.
  29. 29. 29 READ THIS POST TO LEARN WHY YOU SHOULD KEEP YOUR APP UP TO DATE http://www.afelio.be/fr/news/votre-application-mobile-va-t-elle-disparaitre-de-l-app-store
  30. 30. WANT MORE? VISIT WWW.AFELIO.BE
  • kredits247

    Oct. 27, 2017
  • fabiandelhaxhe

    Oct. 14, 2016

Here are 9 advice, pitfalls to avoid and best practices based on our experience in designing and developing mobile apps for our customers.

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