1. MOBILE: 9 ADVICE FOR BUILDING YOUR APP
FABIAN DELHAXHE
Head of Digital Strategy & Transformation

2. #1 GO BEYOND (DIGITAL) MARKETING

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DIGITAL HAS TO GO FROM THE SIDE TO THE CORE
You have to become a digital business
CORE
BUSINESS
DIGITAL

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DIGITAL HAS TO GO FROM THE SIDE TO THE CORE
You have to become a digital business
CORE
BUSINESS
DIGITAL

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WHY IS IT IMPORTANT?
GAIN COMPETITIVE
ADVANTAGES
INCREASE EFFICIENCY STAY RELEVANT
GRAB NEW MARKET
SHARE
RETAIN EMPLOYEES SAVE MONEY

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READ THIS BOOK TO LEARN HOW TO RESHAPE YOUR BUSINESS

8. #2 DESIGN FOR REAL USERS

9. KNOW YOUR CUSTOMER!
May she be a client or an employee, you need to
understand her actual needs, her profile and her journey.
You have to provide a delightful user experience. Users
come first, business objectives come next. A relevant app
is useful.

10. #3 GO STEP BY STEP

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BUILD A MVP THEN WORK ON TUNING THE ENGINE
MVP
VISION
PROTO

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READ THIS BOOK TO START INNOVATING LIKE START UPS

13. #4 BE RESPONSIVE TO CHANGE

14. THE AGILE METHODOLOGY
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15. #5 INVEST YOUR TIME

16. IF YOU ARE NOT READY TO INVEST YOURSELF AND YOUR
TIME… GET OUT.
User Experience Architecture, Lean Approach and Agile Software Development require lots of time and personal
investment from customers but lead to higher quality products.

17. #6 TEST AND TEST AGAIN

18. INVEST IN TESTING AT EVERY STEP OF THE PROCESS,
YOU CANNOT AFFORD A BAD UX!
Unsatisfied users will just remove the app from their smartphone and never install it again.
Testing has a cost but you need to find that little hidden bug to avoid end-user dissatisfaction.

19. AUTOMATED TESTING
There are so many devices out there that
you cannot hire an army of testers. Automated
testing is a cost effective alternative.

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READ THIS POST TO LEARN MORE ABOUT AUTOMATED TESTING
http://www.afelio.be/fr/news/pourquoi-il-est-important-d-envisager-le-testing-de-vos-applications-mobiles-de-maniere

21. #7 MEASURE & OPTIMIZE (ROI)

22. You can’t manage what
you don’t measure.
W. Edwards Deming
Data Scientist

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MOBILE ANALYTICS
KPI’s
Define relevant KPI’s
regarding your objectives.
ANALYTICS
Implement a mobile
analytics solution (Google,
Fabric, Adobe…) and tag
your app.

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READ THIS POST TO LEARN MORE ABOUT MOBILE ANALYTICS
http://www.afelio.be/fr/news/mobile-analytics-mesurer-les-performances-de-vos-apps

25. #8 INTEGRATION IS KEY

26. INTEGRATION ENABLES IMPROVED ROI
Integration means connecting your app with your information systems: CRM, ERP…
It helps you avoid double work by outsourcing processes to customer, increase customer intelligence (360°
customer view) for better personalization and retention…

27. #9 DO MIND THE MAINTENANCE

28. MAINTENANCE IS PART OF THE LEAN STRATEGY
Maintenance is not only bug fixing. It’s all about improving your app based on users’ feedback
and being sure it is still relevant.
Don’t forget that mobile OS get regular updates.

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READ THIS POST TO LEARN WHY YOU SHOULD KEEP YOUR APP UP TO DATE
http://www.afelio.be/fr/news/votre-application-mobile-va-t-elle-disparaitre-de-l-app-store

30. WANT MORE?
VISIT WWW.AFELIO.BE