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Mobile: 9 Advice For Building Your App

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Here are 9 advice, pitfalls to avoid and best practices based on our experience in designing and developing mobile apps for our customers.

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Mobile: 9 Advice For Building Your App

  1. 1. MOBILE: 9 ADVICE FOR BUILDING YOUR APP FABIAN DELHAXHE Head of Digital Strategy & Transformation
  2. 2. #1 GO BEYOND (DIGITAL) MARKETING
  3. 3. 3
  4. 4. 4 DIGITAL HAS TO GO FROM THE SIDE TO THE CORE You have to become a digital business CORE BUSINESS DIGITAL
  5. 5. 5 DIGITAL HAS TO GO FROM THE SIDE TO THE CORE You have to become a digital business CORE BUSINESS DIGITAL
  6. 6. 6 WHY IS IT IMPORTANT? GAIN COMPETITIVE ADVANTAGES INCREASE EFFICIENCY STAY RELEVANT GRAB NEW MARKET SHARE RETAIN EMPLOYEES SAVE MONEY
  7. 7. 7 READ THIS BOOK TO LEARN HOW TO RESHAPE YOUR BUSINESS
  8. 8. #2 DESIGN FOR REAL USERS
  9. 9. KNOW YOUR CUSTOMER! May she be a client or an employee, you need to understand her actual needs, her profile and her journey. You have to provide a delightful user experience. Users come first, business objectives come next. A relevant app is useful.
  10. 10. #3 GO STEP BY STEP
  11. 11. 11 BUILD A MVP THEN WORK ON TUNING THE ENGINE MVP VISION PROTO
  12. 12. 12 READ THIS BOOK TO START INNOVATING LIKE START UPS
  13. 13. #4 BE RESPONSIVE TO CHANGE
  14. 14. THE AGILE METHODOLOGY 14
  15. 15. #5 INVEST YOUR TIME
  16. 16. IF YOU ARE NOT READY TO INVEST YOURSELF AND YOUR TIME… GET OUT. User Experience Architecture, Lean Approach and Agile Software Development require lots of time and personal investment from customers but lead to higher quality products.
  17. 17. #6 TEST AND TEST AGAIN
  18. 18. INVEST IN TESTING AT EVERY STEP OF THE PROCESS, YOU CANNOT AFFORD A BAD UX! Unsatisfied users will just remove the app from their smartphone and never install it again. Testing has a cost but you need to find that little hidden bug to avoid end-user dissatisfaction.
  19. 19. AUTOMATED TESTING There are so many devices out there that you cannot hire an army of testers. Automated testing is a cost effective alternative.
  20. 20. 20 READ THIS POST TO LEARN MORE ABOUT AUTOMATED TESTING http://www.afelio.be/fr/news/pourquoi-il-est-important-d-envisager-le-testing-de-vos-applications-mobiles-de-maniere
  21. 21. #7 MEASURE & OPTIMIZE (ROI)
  22. 22. You can’t manage what you don’t measure. W. Edwards Deming Data Scientist
  23. 23. 23 MOBILE ANALYTICS KPI’s Define relevant KPI’s regarding your objectives. ANALYTICS Implement a mobile analytics solution (Google, Fabric, Adobe…) and tag your app.
  24. 24. 24 READ THIS POST TO LEARN MORE ABOUT MOBILE ANALYTICS http://www.afelio.be/fr/news/mobile-analytics-mesurer-les-performances-de-vos-apps
  25. 25. #8 INTEGRATION IS KEY
  26. 26. INTEGRATION ENABLES IMPROVED ROI Integration means connecting your app with your information systems: CRM, ERP… It helps you avoid double work by outsourcing processes to customer, increase customer intelligence (360° customer view) for better personalization and retention…
  27. 27. #9 DO MIND THE MAINTENANCE
  28. 28. MAINTENANCE IS PART OF THE LEAN STRATEGY Maintenance is not only bug fixing. It’s all about improving your app based on users’ feedback and being sure it is still relevant. Don’t forget that mobile OS get regular updates.
  29. 29. 29 READ THIS POST TO LEARN WHY YOU SHOULD KEEP YOUR APP UP TO DATE http://www.afelio.be/fr/news/votre-application-mobile-va-t-elle-disparaitre-de-l-app-store
  30. 30. WANT MORE? VISIT WWW.AFELIO.BE

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