MHVDM presents The Digital Brand | Raleigh Green of Raleigh Green Inc.

CRWconnect - Multichannel Marketing Agency

Social media has provided us with a world with no boundaries and has given small businesses global reach. Are you ready to take your brand global? Before you take on the world, learn from the successes (and mistakes) of others who have taken their social marketing to different geographies and cultures. Join us in this live, one-hour webinar to discuss how to successfully expand your social reach internationally. Specifically, we’ll discuss: • How to get started in scaling your social media to an international audience. • Communication differences and barriers in a diverse global market. • Avoiding the land mines of global communication. • How others have successfully engaged the international audience through social media.

#Go Social - A Day to Day Guide to Social Media

Social media had changed our lives permanently. The way we communicate with each other, where we get our news, and how we consume content has forever been altered. Businesses, schools, and non-profit charities alike rely heavily on social media to connect with their audience. If you haven't jumped in the pool yet, or have only dipped your toe, it's time to take the plunge. Discussion Points Strategy • Outlining goals and objectives • Defining and matching up audience • Social networks, channels, and websites • Content, Content, Content! Execution • Content sourcing and scheduling • Engaging and building your audience • Technology platforms and tools • Measurement and Analytics

The State of Technology: 2015 - SESMA

Social Tables

10.20.15

This year, Entrepreneur said, “the future of new business is social selling.” Statements like that are easy to get employees excited about at first but it can be difficult for companies to maintain that momentum if it doesn’t yield immediate results. Consistency and sticking with it, however, is key to social selling success. So how can you build your social selling dream team and increase your company’s investment in the process? There are a few tips and strategies--such as breaking down silos between sales and marketing as well as getting the C-Suite involved --that can refresh your team’s approach to social selling and help close deals with greater regularity and ease. In this panel, our sales experts will discuss: -How to unite your sales and marketing departments so that your social efforts are supported company-wide; -How to train and internally motivate your team for better morale and better external results; -Why the c-suite needs to be involved and how to involve corporate leadership sales initiatives; -Social selling strategies that focus on authentic and well-researched relationship-building.

Accelerate your Digital Transformation Journey

Nkemdilim Uwaje Begho

This document provides an overview of accelerating digital transformation. It defines digital transformation, outlines reasons to accelerate it, and discusses key pillars and clear winners. It also covers technologies driving transformation, roles in driving it for boards, executives, business owners and consultants. Finally, it provides a checklist and common points of failure for digital transformation journeys.

It's time to pay attention to millennials: a quarter of the total U.S population is made up of millennials and nearly 85% of them own smartphones. If you aren't targeting at least some of your marketing efforts towards this demographic, you're probably missing out on huge opportunities. You must create a marketing campaign for the audience you have, but also the audience you want. Yet what if your brand isn't naturally geared toward millennials? What exactly is a millennial? And won't this marketing strategy shut out other demographics? And how do you speak "millennial," anyway? In this webinar, learn from our expert panelists: -How to make sure your content strategy is mobile-friendly for all demographics -Tips and tricks on spinning the content you already have for the millennial audience -Ideas for shaping a new content strategy that will appeal to a younger mobile audience -Information on where B2B intersects with millennials, and why it's important to reach out to that demographic to scale.

How technology is shaping the way customers engage with your brands

Homer Nievera, CDE

This document discusses the importance of having an engaging mobile business strategy to connect with customers. It emphasizes creating strategic content and connecting it to an e-commerce platform to move from user experience to customer experience via mobile devices. It also stresses the need to leverage technology and platforms, embrace the power of community, and develop creative and personalized solutions that are engaging, relevant, measurable, scalable, and connect technology, data, and creatives to engage customers.

Digital Communication 2010

Rui Ventura

Digital communications in 2010 will see the continued growth of social media platforms like Facebook and Twitter, though their novelty may wear off. Real-time search indexing social media and other sources will become more common. Intranets will open up to external partners and customers. Content will increasingly be freed from web pages and distributed across various platforms. Augmented reality applications will provide additional information to enrich real-world experiences, though the technology remains nascent.

Mobile Marketing, SEO & Visibility: The Evolving Conversation

How can you make the right “mobile” decision for your company and make it it easy for mobile users to find your mobile property? R2i is the exclusive Learning Partner for AMADC and, earlier this week, we gave a presentation on this very topic to a group of marketing professionals in the DC area. Our discussion focused on best practices for structuring mobile sites for optimal search and visibility.

The 10 Fallacies, Myths and Legends of Planning for Digital – With an Extra S...

VCU Brandcenter

The document discusses 10 common fallacies, myths and legends about planning for mobile. It debunks the myths and provides the truths. Some of the myths addressed include that planners are entitled to direct digital strategy, that mobile can be handled separately from digital strategy, and that the mobile banner ad is effective. The truths provided emphasize focusing on unmet user needs, shifting from campaigns to capabilities, considering the entire ecosystem rather than just devices, and creating useful and engaging mobile experiences that add value.

Digital Summit 2013: Using Social Media to Drive Action

So You Think You Can… UGC

The document discusses user-generated content (UGC) and provides tips for generating and using UGC in social media strategies. It defines UGC and explains why brands use it, noting that consumers value authenticity and trust user content more than traditional advertising. The document outlines types of UGC and what makes good UGC, then provides several tips for generating UGC, such as creating branded hashtags, contests and promotions, and directly asking customers. It also discusses managing rights and celebrating UGC in social feeds. The presentation concludes by advising attendees to get started with UGC by testing and measuring impact.

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This document discusses how social media can benefit businesses. It outlines the major types of social media tools including social networking, social sharing, and social publishing. When used properly, these tools can build brand awareness, improve credibility, provide immediate communication and allow for 24/7 monitoring. The document also discusses how social media allows for authenticity, transparency, immediacy, participation, connectedness and accountability. It proposes developing a social media strategy to engage a company's target audience precisely across various platforms.

Real-Time Social Marketing

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Social Media Data Has Entered the Chat

Every day, thousands across the globe talk about your products, your brand, and your competitors. Now imagine a reality in which you knew what the world is talking about right now. You don’t need a crystal ball to make social media predictions for the future. A marketer’s intuition, backed by social listening and analytics, can do the trick and engage target audiences. The ever-changing consumer, economic and digital landscapes naturally enable social media marketers to develop a hunch about how their brand and audience are impacted by those shifts. To turn a hunch into a real prediction, marketers need to understand how to analyze the growing amounts of data at their disposal. Consumer opinion has changed YoY and historical data is your most reliable friend for social media management, content marketing, crisis management, brand monitoring, customer support and more we will discuss together. In this webinar dive in and learn: - How social media platforms can help turn data to business insights - How social listening empowers marketers to discover every new trend first - How to use your owned data to fine-tune predictions or pivot in a smart direction

Digital Trends for 2022 - Futuresoft Lunch & Learn

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Customer Journey Homer Nievera "How technology is shaping the way customers...

courageasia

This document discusses the importance of having a mobile business strategy and content strategy to engage customers. It emphasizes connecting technology, data, and creative content to personalize the customer experience across multiple devices. Marketers are encouraged to leverage technology platforms, embrace customer feedback, and deliver engaging and measurable campaigns that can be scaled. A focus on community, hyper-local personalization, and creative storytelling is advised.

Top Social Media Trends You Need to Know About for 2022

As marketers, we’ve all experienced some amazing highs, and some well, not so amazing lows. That’s why we want to discuss social media trends that you should focus on as we transition into a (promisingly) less turbulent 2022. Incredible things are happening all over the world. Each and every one of us are getting closer and closer to a new normal that provides a mixture of both pre-pandemic and post-pandemic lifestyles. There are clear positive trends and shifts emerging, which will impact how we conduct our marketing activities in the near future. Join us to discuss how we can tackle 2022 one social media marketing trend at a time.

Skills marketers need to succeed.

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allisonkwongg

The document discusses social media dashboards and how they can help businesses. It provides examples of 14 different social media dashboard tools, including TweetDeck, Hootsuite, MediaFunnel, and Sprinklr. For each tool, it summarizes key features such as publishing, engagement, analytics, and payment options. The document concludes that social media dashboards can be beneficial for both for-profit and non-profit organizations.

Spark Digital: Niche Communities

Social media is noisy, and some users are moving away to create niche communities where they can communicate with like-minded individuals about shared interests. These communities give users a sense of belonging, especially in a time of immense upheaval where human connection is lacking. This is a larger sign of the importance not just of short-form entertainment like TikToks but also of subcultures and communities. This session will highlight how (your) small communities are winning big. Watch on-demand: https://www.falcon.io/cmp/2022-digital-trends-resources/

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The document discusses potential movements in social media in 2022 and beyond. It outlines eight movements: 1) decentralized platforms that give users more control and democracy; 2) investing in brands and micro-influencers to monetize influence; 3) the continued importance of YouTube for long-form, informative videos; 4) Facebook and Instagram remaining important sales channels; 5) the ongoing relevance of Pinterest for traffic and leads; 6) using LinkedIn for professional networking and content; 7) undercover boomers becoming more active on social media; and 8) nostalgia marketing to attract audiences. The document advocates taking a data-driven approach and identifying drivers of success to set targets and plans for the future of marketing activities.

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It’s tempting for a new enterprise to get tool-heavy by investing in the latest shiny platform that offers one feature the rest don’t. This makes sense: as an enterprise, you want to run as efficiently as possible, using the best tools available. But after a while, an organization can get bogged down in tools, especially an organization that’s trying to scale. In effect, the tools that promise seamlessness can actually hamper efficiency. How do successful organizations streamline their social management? How many tools are too many? Can one tool really do it all? In this webinar, learn from our experts: -What to look for in a unified social business management platform. -Strategies for social management that go beyond tools and platforms -How to make the tool work for you, instead of you working for the tool

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The power of social listening with Microsoft

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This document summarizes a proposed talk by Microsoft and SHARE Creative on harnessing social listening data for customer insights. It would discuss how they define standards for social intelligence research, leverage natural language processing on conversation data to understand customers, and action findings across Microsoft's business. It provides an example case study of analyzing social media data on "Pride" to understand key themes and create guidelines for a respectful Microsoft campaign. The talk aims to provide an insider view of how Microsoft creates pioneering research through social intelligence to adapt products, uncover user needs, and design effective campaigns.

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small business website marketing

Small_Business_Website

Small business website marketing is one of those things that can make or break your website and your business. Literally! Most people think that all they have to do is build a snazzy website and the customers will all come rushing in. I hope you are savvy enough to realise that this is NOT TRUE! Find out how you can market your small business website successfully, without spending thousands on an ad agency or webdesigner.

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1. This document provides 10 marketing strategies that can be done without a budget, including utilizing voting websites, writing content in other languages, creating mini projects, using existing tools and APIs, guest posting, SEO based content marketing, using Google+, taking advantage of real-time opportunities with IFTTT, and hiring freelancers from sites like Odesk and Fiverr. 2. Some specific suggestions are to write guest posts that cover your company or products, write comparative or new feature articles, and start small by building a community on sites like Secret Startup Jobs. 3. Contact information is provided at the end for any other questions.

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We are living in times where customer loyalty is decreasing. Is it possible to create a strong emotional relationship with your clients. Or even better: can you become Friends with your clients? In this presentation I describe the difficult road to friendship. It is about doing business with the heart and it is about involving people. That combination leads to the strong emotional bond. In the end, this leads to Friends with benefits: more sales, more word-of-mouth and more loyalty. This philosophy is part of the marketing of the future, in my belief. Doing business with and to the heart will become an asset in these modern times.

Creating a Strong Consumer Experience: 6 Keys to Retail Success

The document outlines 6 keys to creating a stronger customer experience: 1) think omnichannel by integrating shopping channels, 2) nurture advocates through mutually beneficial relationships rather than just discounts, 3) leverage data insights to understand customers and drive decisions, 4) let consumers control their experience by listening to feedback, 5) personalize the experience in real time through emerging technologies, and 6) anticipate consumer needs by understanding how they interact with the brand across channels. Retailers who can adapt to these consumer-centric strategies will be the most profitable in today's competitive retail environment.

11 Secret Ingredients to Viral Facebook Posts

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This document discusses 11 ingredients that can make Facebook posts go viral. It provides examples of viral Facebook posts from various brands that utilized ingredients like call to actions, sharing shareable content, reactive storytelling, targeting fun content to specific audiences, using emotion, extreme images, stating opinions, thinking outside the box, appealing to human truths, sex appeal, and offering prizes. The document advocates testing different ingredients to see what makes content stand out and be shared for any given target audience. It was created by Ross Simmonds to provide tips on crafting memorable viral Facebook posts.

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In the real world, you don’t have infinite resources; you don’t have a perfect product; and you don’t sell to a growing market without competition. You’re also not omnipotent, so you cannot enforce what people think your brand represents. Under these assumptions, most companies need all the help they can get with branding. Guy Kawasaki presents eight salient tips in The Art of Branding that will give your brand the attention it deserves. Read the full article on LinkedIn: http://linkd.in/1iWCXgB Create your own SlideShare presentations in Canva: https://www.canva.com/

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