1. MARTA GIESELER WOOTAN
400 Edgewood Lane, Montz, Louisiana 70068 Home: (985) 287-0178 Cell: (504) 450-1166
mlgieseler@yahoo.com
PROFESSIONAL SUMMARY:
Healthcare financial managementprofessional withovertwentyyearsof progressive experience in analysis,
budgeting,costaccounting,forecasting,reporting,team development,andmentoring. Provenabilityto
effectivelycommunicate andcollaborate withall levelsof management,staff,andphysicians. Able todeliver
complex informationtodiverseaudienceswithclarity. Strongbackgroundin integratingcostsavings
initiativeswith qualityoutcomes improvements. Conscientious,efficientandself motivatedwith strong
analytical andproblemsolvingskills.
PROFESSIONAL EXPERIENCE:
Ochsner Health System New Orleans, Louisiana
Directorof Finance, MainCampus DecisionSupportDepartment –July2008 to present
DecisionSupportManager, Corporate DecisionSupportDepartment –July2005 – July2008
SeniorFinancial Analyst, DecisionSupportDepartment –December2001 – June 2005
BusinessIntelligence:
 Collaboratedwithprovidersandleadershiptostudyservice demand,resource allocation,practice
acquisitions,lease evaluations,hospital service coverage fornewlyacquiredorengagedfacilities,
residencyprograms,anddownstreamimpactsof primarycare physicians.
 Managed developmentof databasestoautomate collectionof informationaboutregional referral
patients;subsequentanalytics enhancedbusinessdevelopmentinitiativeswhich helpedleadtoa28%
growthin referralstothe maincampushospital.
 Studiedoptionsanddevelopedbusinessplansforaligningservicesatfacilitiesacrossthe healthsystem
whichcreatedcapacityat the maincampusfor critical care andregional referral patients.
 Createdand automateddetailedanalyticsandprovidedsummariesof findingsandrecommendationsto
assessvalue of eICUand othertelemedicine programs,variouslengthof stayandreadmissionreduction
initiatives,changesinservice mixes,transplantpatientICUanddrug utilizationreduction,RN:LPN skill
mix changesonmedical floors,Medicaidperdiemreductionimpacts,patientcolocationpilots,blood
managementinitiatives,andrevenueimpactsof CMIand CC capture rate increasesfromimproved
physiciandocumentation.
Financial Management/Budgeting:
 Ledoperatingbudgetpreparationprocessforflagshiphospitalandclinicswithover750 providersand
gross chargesinexcessof $3 billion.
 BuiltphysiciancompensationmodelsthatincludedRVUproductionexpectationsalongwithvalue-based
commitments. Analyzed financialimpactof proposedvalue basedmetricimprovementsandincludedin
departmentgoalsforincome fromoperations.
 Developedmonthly/annual volumesandincome projectionsprocessforpresentationatmonthly
operatingreviewsforSystemleadership.
 Memberof 340b workgroupthatformalizedprocessesforaddingpharmaciestothe 340b program,
createdsystemauditsforensuringaccuracyof replenishmentorders,anddevelopedmonthlyfinancial
projectionstotrack performance againstsavingstargets.
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2. PROFESSIONALEXPERIENCE(continued):
Team Development and Facilitation:
 ExpandedDecisionSupportdepartmentfromateamof fourto a teamof thirteenwithservice line
reportingresponsibilities. Hired,developed,andmentoredservice line financial managersandstaff.
Builta strongteam withservice mentality thatfunctionedaspartnerswithoperationsleadershipand
physicianstomeetbusinessneedsforactionable informationandinsightsforeffectivedecisionmaking.
 Createdmonthly Finance 101 classes foroperationsleadersandproviders. Presentednumeroustopics
rangingfrombasic understandingof departmentfinancial statementstoprofessional/technical
reimbursementmodelstousinglaboranalyticsandbenchmarks todrive operational efficiencies.
 Facilitatedsmall andlarge group discussionswithoperationalleaderstomeasure andevaluate current
performance againstinternal andexternal benchmarks. Usedbestpractice benchmarkstoupdate
staffingproductivitystandardsinbudgetsanddailyproductivitymeasurementsystems.
Our Lady of the Lake Regional Medical Center Baton Rouge, Louisiana
SeniorFinancial Analyst,FinanceDepartment–March 1999 – December2001
Performance ManagementConsultant,PerformanceManagementDept –October1996 – February1999
Clinical AnalystII,QualityServicesDepartment –October1996 – October1997
DecisionSupportAnalyst, DecisionSupportDepartment –November1994 – September1996
Cost/QualityAnalytics:
 Implemented HBSIExplore,acomparative costandclinical benchmarkingsystem. Usedproviderlevel
bestpractice and acuityadjusted costand lengthof staybenchmarks topromote improvementswithin
like specialtyprovidergroups.
 Analyzedcostandqualityindicatorstodetermine viabilityandeffectivenessof stepdownfloors,
intermediate care units,andlong-termacute care facilities.
 Projectmanagerfordefinitionandcollectionof outcomesdataforstroke centerof excellence
designation.
 Data analystfor Core Subcommittee,apanel of physicianscharteredtodrive performance improvement
activitiesthroughoutthe hospital.
 Organizedandfacilitatedhospital mortalityreview effortswithmedical staff andthe LouisianaOrgan
ProcurementAgency.
 Implementedoutcomestrackingsoftware inPainManagementProgramto gainCARF accreditation.
 Builtperformance indicators,clinical pathwaysandvariance reportsforuse bycase managementto
improve lengthof stayperformance againstbestpractice benchmarks.
 Collaboratedwithinformationsystemstoautomate reportingpackage usedtodisplaytrendsinpatient
safetyandoutcomesforJCAHOsurveyors.
BusinessIntelligence:
 Modeledreimbursementcontracts anddevelopedreportstoanalyze differencesbetweenactual and
expectedpaymentsatpayerandpatientlevels. Findingsusedbymanagedcare contractingteamto
negotiate accurate andfinal paymentswithcommercialpayers.
 Representedhealthcare industryonBatonRouge EconomicTrendsPanel. Presentedanddiscussed
variousprovider,patientdemographic,andpayertrendswithforecastsof potential impactstothe Baton
Rouge market.
 Producedbiweeklyandmonthlystatistics,staffing,andproductivityreports.
Marta Gieseler Wootan
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3. PROFESSIONALEXPERIENCE(continued):
Economic Research Services, Inc. Tallahassee,Florida
ResearchAssistant - September1992 – May 1993
 Primaryresearcherforlargestequal employmentopportunitycase incompanyhistory.
 SharedExcel knowledgewithteammemberstoimprove efficiencyandaccuracy of reporting.
EDUCATION AND TRAINING:
Master of BusinessAdministration May 1994
FloridaState University Specialization: HealthServicesAdministration
Bachelor of Science May 1992
LouisianaState University Specialization: BusinessManagement
CompletedLeanGreenbelt,Change AccelerationProcess(CAP),Cost/Waste ReductionFinance Coach,and
Revenue Cycle LeaderTraining. DevelopedandcompletedrotationsthroughOchsnerRevenue Cycle
departments. CurrentlyenrolledinHFMA Online Learningcourse toearntechnical specialistcertificationin
PhysicianPractice Management.
TECHNICAL SKILL HIGHLIGHTS:
Extensive experience withEPSI, Eclipsys, TruvenActionO-I,SolucientExplore,HBOTrendstar,SachsMarket
Planner, LHIN data andCareDiscovery. Advanceduserof all MicrosoftOffice productsand Crystal Reports.
Marta Gieseler Wootan
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