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METHODS IN BEHAVIORAL
RESEARCH
NINTH EDITION
PAUL C. COZBY
Copyright © 2007 The McGraw-Hill Companies, Inc.
CHAPTER 8
EXPERIMENTAL DESIGN
LEARNING OBJECTIVES
Describe the relationship between a
confounding variable and the internal
validity of an experiment
Describe the post-test only design and the
pretest-posttest design, including the
advantages and disadvantages of each
design
LEARNING OBJECTIVES
Contrast and independent groups design
with a repeated measures design
Summarize the advantages and
disadvantages of using a repeated measures
design
Describe a matched pairs design, including
reasons to use this design
CONFOUNDING AND INTERNAL
VALIDITY
Confounding Variable: confounding occurs
when the effects of the independent variable
and an uncontrolled variable are intertwined
so one cannot determine which is
responsible for the effect
CONFOUNDING AND INTERNAL
VALIDITY
Internal Validity: experiment must be
designed and conducted so that only the
independent variable can be the cause of the
results
BASIC EXPERIMENTS
Posttest-Only Design
Must:
Obtain two equivalent groups of participants
Selection differences
Introduce the independent variable
Measure the effect of the independent variable on
the dependent variable
POSTTEST-ONLY DESIGN
BASIC EXPERIMENTS
Pretest-Posttest Design
A pretest is given before the experimental
manipulation is introduced to make sure groups
are equivalent at the beginning of the
experiment
BASIC EXPERIMENTS
Advantages of the pretest-posttest design
Mortality (dropout factor)
Assess equivalency of groups with small
sample size
Can use to select participants for the
experiment
BASIC EXPERIMENTS
• Disadvantages of the pretest-posttest design
• Time consuming and awkward to administer
• Sensitize participants to what is being studied
- Demand characteristics
- Reduces external validity
ASSIGNING PARTICIPANTS
EXPERIMENTAL CONDITIONS
Independent Groups Design
Participants participate in only one group
Repeated Measures Design
Participants Are in All Conditions
REPEATED MEASURES DESIGN
 Advantages and Disadvantages of Repeated
Measures Design
 Advantages
Fewer participants
Extremely sensitive to statistical differences
Conditions are identical because person is own control group
 Disadvantages
Order effect
- Practice effect
- Fatigue effect
- Contrast effect
REPEATED MEASURES DESIGN
Counterbalancing
Complete counterbalancing
Latin squares
Time Interval Between Treatments
Choosing Between Independent Groups and
Repeated Measures Design
COUNTERBALANCING
LATIN SQUARE
MATCHED PAIRS DESIGN
Goal is to Match People on a Participant
Characteristic
Either the Dependent Measure or a Variable
that is Strongly Related to the Dependent
Variable
Analysis of Covariance

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methods