The document discusses different types of video advertising formats and their effectiveness. It covers pre-roll ads, interactive ads like click-to-play and rollover-to-play, social media ads on platforms like Facebook, and mobile in-app ads. Key findings include that pre-roll ads are cost-efficient but have limitations in targeting and engagement. Facebook in-game ads have the highest completion rates while click-to-play ads drive the most post-view interactions. Repurposed TV ads provide brand awareness while made-for-web content can be more persuasive.
A look at the new paradigms of digital distribution.
What are the new means of digital distribution? How do you get videos in front of a massive Internet audience? What business opportunities arise? These are some of the most pressing issues concerning digital distribution. This session covers some answers as well as the latest trends on these topics.
A look at the new paradigms of digital distribution.
What are the new means of digital distribution? How do you get videos in front of a massive Internet audience? What business opportunities arise? These are some of the most pressing issues concerning digital distribution. This session covers some answers as well as the latest trends on these topics.
Media in the fast lane:
Cross-channel. Mobile Communities. Augmented Reality. Ubiquitous computing. Amongst the buzz we are seeing evidence that all media is getting ready for a digital hyper-drive, fuelled by consumer desire for entertainment-on-demand and always-on-communication. Hidden within this emerging world is the utopian promise of addressable advertising – across all media. Yet set against a backdrop of big brands trending to bring elements of control in-house, Dean Donaldson, Director of Digital Experience at Eyeblaster asks ‘is media technology really set for where next or does reality reveal we are locked in the past?’ and challenges the notion of the purely digital agency
Propel Executive - Predictions for Digital 2012propellondon
Propel Executive, the senior executive search arm of Propel, hosted a breakfast event on 12th Jan 2012 - "Predictions for Digital 2012".
Guy Phillipson of the IAB kicked the discussion off with his overview of the market before contributions from Louisa Wong (Amnet), Carl Umumski (Somo), Tom Ollerton (we are social) and Nick Roveta (goviral).
Tweet us: @propelexecutive
Hashtag: #digital2012
In January Propel Executive had the pleasure of hosting a breakfast event at the W hotel with the IAB. The topic of the day was Predictions for Digital 2012. In this presentation you can view the slides from all of our digital experts.
Digiday Video: Yume Workshop: Video Screen Equality and The 5W's of Connected TVDigiday
In today's consumer video viewing environment, screen fragmentation is a reality every media planner must face. A brand campaign's target audience is watching video on mobile, PCs, connected TVs and traditional linear TV at all times of the day. Which screen is the most emotional, which one garners the most attention, and which one has the best ad recall? On the heels of an in-depth consumer study, this session will discuss screen equality, who is connecting through their televisions, where, when and what they’re watching and, of course, why advertisers should be logging in.
Moderator: Ed Haslam, svp, marketing, Yume @yumevideo
Speakers: Brian Monahan, managing partner, Magna Global @Magnaglobal
Larry Samuels, head of advanced TV, GroupM @GroupMWorldwide
The latest performance of in-stream advertising formats shows the increased adoption of new formats beyond standard pre-rolls. Take your video & display advertising strategies to the next level by leveraging AdoTube\'s powerful technology & creative!
"Design is all about the content", - Sanky and Nick from AllofUs share their experience at The Week of Yota at Strelka Institute. You can find the rest at https://twitter.com/#!/strelkaschool (please, find tweets that start like "Sanky from @allofustweet...")
Video Robot grants you the access to a wide range of sales videos,
3D avatar videos, explainer videos, kinetic animation videos,
live-action videos, presentations, whiteboard videos
Video is a powerful asset for driving activity along the purchase funnel, but how can you use it to start an interactive conversation with your audience and, more importantly, get them to watch it in the first place?
Leveraging examples from interactive video campaigns and the latest research, executives from PointRoll and our Open Insights™ and Included Program™ partner TubeMogul, a brand-focused video advertising platform, will take a deep dive into video advertising.
Putting your brand in the palm of consumers:
The ability to reach consumers anywhere at any time has shifted the way advertisers execute campaigns and the way audiences consume media. Beyond the ability to just make calls, personalized mobile computers are tackling commerce and communication in ever increasingly innovative ways. Even between leaving your home and arriving at the office, you can interactive with billboards via your mobile phone with QR codes. With the ability of serving ads across mobile devices now available for agencies, advertisers are finally able to breakthrough existing mobile barriers. Dean Donaldson will examine the need to integrate mobile alongside other digital channels.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
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Media in the fast lane:
Cross-channel. Mobile Communities. Augmented Reality. Ubiquitous computing. Amongst the buzz we are seeing evidence that all media is getting ready for a digital hyper-drive, fuelled by consumer desire for entertainment-on-demand and always-on-communication. Hidden within this emerging world is the utopian promise of addressable advertising – across all media. Yet set against a backdrop of big brands trending to bring elements of control in-house, Dean Donaldson, Director of Digital Experience at Eyeblaster asks ‘is media technology really set for where next or does reality reveal we are locked in the past?’ and challenges the notion of the purely digital agency
Propel Executive - Predictions for Digital 2012propellondon
Propel Executive, the senior executive search arm of Propel, hosted a breakfast event on 12th Jan 2012 - "Predictions for Digital 2012".
Guy Phillipson of the IAB kicked the discussion off with his overview of the market before contributions from Louisa Wong (Amnet), Carl Umumski (Somo), Tom Ollerton (we are social) and Nick Roveta (goviral).
Tweet us: @propelexecutive
Hashtag: #digital2012
In January Propel Executive had the pleasure of hosting a breakfast event at the W hotel with the IAB. The topic of the day was Predictions for Digital 2012. In this presentation you can view the slides from all of our digital experts.
Digiday Video: Yume Workshop: Video Screen Equality and The 5W's of Connected TVDigiday
In today's consumer video viewing environment, screen fragmentation is a reality every media planner must face. A brand campaign's target audience is watching video on mobile, PCs, connected TVs and traditional linear TV at all times of the day. Which screen is the most emotional, which one garners the most attention, and which one has the best ad recall? On the heels of an in-depth consumer study, this session will discuss screen equality, who is connecting through their televisions, where, when and what they’re watching and, of course, why advertisers should be logging in.
Moderator: Ed Haslam, svp, marketing, Yume @yumevideo
Speakers: Brian Monahan, managing partner, Magna Global @Magnaglobal
Larry Samuels, head of advanced TV, GroupM @GroupMWorldwide
The latest performance of in-stream advertising formats shows the increased adoption of new formats beyond standard pre-rolls. Take your video & display advertising strategies to the next level by leveraging AdoTube\'s powerful technology & creative!
"Design is all about the content", - Sanky and Nick from AllofUs share their experience at The Week of Yota at Strelka Institute. You can find the rest at https://twitter.com/#!/strelkaschool (please, find tweets that start like "Sanky from @allofustweet...")
Video Robot grants you the access to a wide range of sales videos,
3D avatar videos, explainer videos, kinetic animation videos,
live-action videos, presentations, whiteboard videos
Video is a powerful asset for driving activity along the purchase funnel, but how can you use it to start an interactive conversation with your audience and, more importantly, get them to watch it in the first place?
Leveraging examples from interactive video campaigns and the latest research, executives from PointRoll and our Open Insights™ and Included Program™ partner TubeMogul, a brand-focused video advertising platform, will take a deep dive into video advertising.
Putting your brand in the palm of consumers:
The ability to reach consumers anywhere at any time has shifted the way advertisers execute campaigns and the way audiences consume media. Beyond the ability to just make calls, personalized mobile computers are tackling commerce and communication in ever increasingly innovative ways. Even between leaving your home and arriving at the office, you can interactive with billboards via your mobile phone with QR codes. With the ability of serving ads across mobile devices now available for agencies, advertisers are finally able to breakthrough existing mobile barriers. Dean Donaldson will examine the need to integrate mobile alongside other digital channels.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
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Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
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12. Pre-Roll is Cost Efficient
Cost per Minute Viewed by Ad Unit: 15 and 30 Second Ads
15 second ads 30 second ads
$4.93
$3.76
$2.79
$1.84
$1.33
$0.57
$0.09 $0.05 $0.10 $0.06
Branded Auto Click-To-Play Facebook In- Rollover To Pre-Roll
Play Game Play
Source: TubeMogul client campaigns. Spans 124m views. 2011. 12
18. For Post View Interaction,
Click-to-Play Outperforms
Clicks, Social Sharing Rates by Ad Unit
Brand Site: CTR Facebook Fan Page: CTR Facebook Share / Like Rate
6.2%
5.9%
5.3%
4.8%
4.1%
3.5%
2.0%
0.7% 0.8%
0.4% 0.4%
n/a
Click-To-Play Facebook In-Game Pre-Roll Rollover To Play
Source: TubeMogul client campaigns. Spans 124m views. 2011. 18
19. Repurposed TV = Awareness,
Made-for-Web = Impact
Production Format:
Repurposed TV Ads vs. Made-for-Web Content
There is likely a beneficial impact on
awareness from the TV spots these ads
have been repurposed from
Repurposed TV Made-for-Web
5 4.7
4.3
Video content has the ability to be
4 more relevant and useful to the
Percent Impacted
viewer, and therefore, more
persuasive
3
2.2 2.1
2.0 1.9
2 1.6
1.4
1.2
1
0.8
0
Aided Brand Awareness Online Ad Awareness Message Association Brand FavorabilityPurchase Intent/Consideration
Repurposed TV: Last 3 Years, Q4/2009, N=59, n=75,045; Made-for-Web Content: Last 3 Years, Q4/2009, N=135, n=150,028
Overall Video: Last 3 Years, Q4/2009, N=307 n=362,098
19
Depending on your goals, functionality such as store locators, data collection, coupon downloads, dynamic retail circulars, and ad sharing can be used. Soon you will be able to incorporate virtually any functionality of a web site within an interactive pre-roll. Companies like PointRoll and Innovid are doing great work in this area for marketers and moving the entire industry forward. However, while the early results have been very promising, these formats are still in the experimental stage, with greater scale coming on everyday as the technical standards are adopted. I encourage anyone investing in web video to test these new formats to learn what works for your brand. And even more importantly, to have your voice and unique brand needs be considered as these solutions evolve. At this point it’s not “if” this is coming, it’s “how quickly?”. So Pre-Roll is great and well positioned for the future, but there is much more to video than Pre-Roll…
It opened a few months ago and it demonstrates the power of auto play video can have even with no sound. Similar things are being done in out of home digital screens in malls and airports across the country. Anyone in the room who has walked through the American Airlines terminal at JFK over the past year has probably seen the ExxonMobil Clean Energy auto play video in the underground corridor that links the terminals. This is another good example of video that works without sound. We know we are working with a much different screen size, but these same principles should be applied to auto play web video as well. (silent pause, to let that sink in)
One way is within social games and apps. What happening in this space is very interesting. Facebook games and apps are turning out to show some of the biggest promise and best results, especially for longer form video. The way this works is that in order to enhance your experience with a game or application, users need seeds for their farm, dresses for there mall world, or food for their pets. They can get these in one of a few ways. They can buy it, they can purchase a direct marketing offer like a sub to Netflix or a trip to Disney World, or they can watch a video.These formats are all user initiated and Click to Play. Within the game, a user has the opportunity to click on a text link or image with a call to action to watch a brand video. When they click, a secondary window appears that qualifies the users. From there the user clicks again and the player appears. And then they click to play the video. So the video play is qualified by 3 clicks to start the video. Now the user does not have to stay with the video all the way through to earn their credit. Up until now, each of the developers would issue there own credits. In July Facebook is taking this over and will be the only issuer of credits on their platform. We expect this is going to open the floodgates as users will want to earn Facebook credits that will have real monetary value and can be used for ecommerce shopping as opposed to just game play which is the case now. Now this may not be right for every brand but it does make sense for brands that want to reach Facebook users on the Facebook platform when they are in a social sharing mode. You may also be thinking I don’t want my video in an incentivized environment. Keep in mind preroll and television video is incentivized. The user is incentivized to watch the advertiser content to get to the video they have requested.Now let’s take a deeper look into what’s going on and compare these formats with data.
Here’s a look at the trade off in terms of actual play time in terms of cost per view. You see Click to Play In Banner formats achieving the longest play time, that’s time the user is spending with your video message. However this comes at a significantly higher price point than Pre-Roll. This increase in Play Time is due to the fact that a lot of the in-banner video is used for longer form video and not just repurposed television :15s and :30s. And what about completions rate and post view interactions like sharing?
And lastly, when it comes to post view interaction rates we are seeing more activities such as sharing occurring at a higher rate on in-banner and in-game placements. Which makes sense, because currently most preroll runs with nothing more than Click Through. However, this is changing fast.What about the creative itself? What’s the difference in brand impact if I use my repurposed TV spot or made-for-web video?
When it comes to web video and all that great made-for-web video where brands invest a lot of money and creative resources, and then post on YouTube and their own brand.com websites…. brands need to do more to actually get these videos watched. Just because you upload to YouTube and your own site, this does not mean it will get watched. With 24 hours of video being posted to YouTube every minute, this problem of discovery is getting worse. You now have the formats and opportunity to invest in solutions that get your video watched, no matter what the length and who you are trying to reach.