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Erik Loehfelm - Experience Design with Flash Catalyst and Flex Gumbo
The document discusses experience design, highlighting its role in creating physical engagements between users, design, and technology to activate a brand. It emphasizes the multidisciplinary nature of experience design, including various roles such as information architects and usability engineers, and provides user personas and project objectives related to user needs. Additionally, it outlines tools and workflows used in designing user experiences, particularly focusing on Flash Catalyst and its integration with Adobe CS4.
