The document describes the UPP! Android media player that allows businesses to display dynamic content and apps on their digital signage displays. It plugs into Philips public signage displays and provides access to thousands of free Android apps. This gives businesses an affordable way to engage customers, promote products and services, and share updated information through their displays.

1. Upgrade your possibilities
Get the world of Android on your display

3. Plug into a world
of possibilities
Now you can promote your products and services in a way that will captivate and UPGRADE
impress your customers. Simply plug into a world of possibilities with UPP! – the new
Android media player that lets you immerse yourself in the exciting realm of Apps. PUBLIC SIGNAGE
Designed to work with Philips’ public signage displays, UPP! is optimised to deliver rich, PLAYER
dynamic content with exceptional speed and clarity. A plug and play device that lets you
create your own unique content or automatically display the Apps that you and your
customers love.
When you APP UPP! your screen you can:
• Create imaginative messages, offers and promotions
• Engage customers with interesting content
• Save energy with a WiFi ready solution that’s light on power
• Enjoy an affordable solution that is very cost effective
• Explore thousands of Android Apps Android Technology

4. The world of Android is now
available for Public Signage
We’re all familiar with the fun and informative Apps including any updates. What’s more, there are also many
that make using today’s smartphones or tablets so easy content management packages that are readily available,
and enjoyable. Now imagine Apps like that available for with many more to come.
your public signage display. That’s exactly what you get
with UPP! – a whole new world of possibilities that you That makes UPP! a very cost-effective way to transform
can plug into to enhance your store experience and your public signage into an intelligent display. There’s no
engage shoppers. Android is an open platform, designed need to invest in an expensive media player or PC;
for sharing, which means you can download hundreds the perfect combination of unique software and hardware
of thousands of brilliant Apps that have already been acceleration means that you can display dynamic Apps
developed. And because they are all open source, and videos with smooth and seamless transitions that will
you’ll find many Android Apps are available for free, give your store a real wow factor.
How does UPP! work?
UPP! is a new platform that enables cloud-based content own unique content - a great way to advertise everything
management systems. It’s quick and easy to use. Simply from daily menus and price lists to promotions and offers.
log in to your secure, virtual private network connection
from your pc, laptop or smartphone to see an overview What’s more, with root access you can programme the
of the display monitors in your store. Then allocate any UPP system down to network device level. That gives
Apps that you have downloaded to the screen, or screens, you the same privileges as, for example, an Administrator
of your choice. using Windows. So you can access the entire system, set
up a firewall or manually set App permissions.
The UPP device transfers the content to the screen
seamlessly via WiFi until you decide to refresh the display UPP! is exclusively available in combination with Philips
or the programme scheduler automatically changes it for public signage displays.
you. It’s also just as easy to create, use and manage your

5. Exclusively available with Philips
Public Signage display series
E-Line Series V-Line Series LED Series
Ideal for projects that need an eye-catching Deliver stunning images in style with high High on performance and reliability, low
design at an affordable price. bright slim bezel displays. So sleek, it will on power consumption, enthrall your
make your audience stop and stare. audience with the thin bezel LED displays.
Create a more exciting
shopping experience
UPP! is designed to work with all Philips’ public signage
displays so you can create the maximum impact, whatever
your budget is. You can use any number of screens to
Videowall Series Glasses free 3D Series display individual messages or share content. Or you can
A stylish seamless videowall for stunning messages. Draw your audience attention by adding create a video wall by displaying dynamic content over
a dimension to your professional display. multiple screens. The only limitation is your imagination.

6. I want to connect weather
updates with my winter
sale promotions
UPP! offers endless ways to enhance products and services to encourage more purchases. For example, you could display
an offer on summer fashion alongside a weather App predicting a scorching weekend. Here are just two examples of how
UPP! has benefited our retail customers.
Fashion Week Real Estate
creates the perfect platform for designers to show off is a highly competitive industry, with agents looking to
their latest collections. But with 20,000 visitors and create a point of difference to attract more customers
paparazzi expecting a great view of the clothes, the last and sell more houses. Keeping property details up to date
thing this customer wanted to do was disappoint. is also a huge challenge.
The solution: The solution:
10 x 42” displays and 4 x 32” displays used the UPP! plug With UPP! linked to a 42” display, property details could
and play system to broadcast high quality, professional be updated quickly and easy and the clarity of the images
throughout the event, including live after-show streams. on screen really helped to sell the homes.
The result: The result:
The client created a successful event with great exposure The agent created a distinctive niche in the market place
that really put the fashion centre stage. with an intelligent display that sold more houses, more
quickly than ever before.

9. I’m sure there is an App
that calculates the calories
in our dishes
Quick service restaurants and food outlets are another example of industry sectors that could
benefit from UPP! For example, a free calorie counting App next to your menu could entice
people to sample your daily specials. Or you could change your display throughout the day to
reflect different menus for breakfast, lunch and dinner. UPP! is the solution that caters for all kinds
of customers – large or small.
Sports stadiums Fresh meat and catering services
can host as many as 80,000 people during an event. need to react to the supply of different products as well
The challenge is to convey information quickly and clearly, as the seasonal changes that can affect demand, such as
speed up service and alter prices or delete products perfect BBQ weather. They also rely heavily on special
according to demand. deals to encourage sales.
The solution: The solution:
A total of 150 x 42” intelligent displays and UPP! devices With 2 x 32” outdoor displays and 4 X 42” displays
were used to communicate information throughout the inside, this client was able to drive customers inside the
arena and promote forthcoming events. shop and present them with attractive, up-to-the minute
promotions once there.
The result:
The stadium has seen an increase in food sales from a The result:
highly-efficient solution with a SmartPower feature that Not only did the butcher see an increase in custom
also saves up to 50% in power consumption. and a higher order value per customer, he also saved up
to € 5 K on print costs by using UPP! to promote his
special deals.

10. Features
WiFi: Connect to internet via WiFi to browse
website, VOD and download APK etc
Video playback: Supports 3GP / MPG / MP4 / RMVB / WMA / MKV /
TS / VI and even more by downloading player
A
Audio playback: OGG / MP3 / WAV / AAC / APE / FLAC
Photos: Supports BMP / JPG / PNG / GIF
Applications: All Apps can be downloaded and installed freely
Extended storage: Files can be stored on extended SD card
HDMI output: HDMI 1080P output
Easy operation: Remote control and wireless mouse
makes the operation easy
Firmware update: Update system via TF card
ANDROID 4.0 OS: Full root access
UPP! is exclusively available in combination with Philips public signage displays.

11. Connection settings Specifications
Connect the Android Player with display via HDMI connector. CPU ARM Cortex-A8, 1-1.2GHz, 256KB L2 Cache
Connect DC adapter to the Mini USB power port.
OS Android 4.0 OS
Turn on the display and choose the correct Input mode.
GPU Mali400 MP, Support OpenGL ES2.0 and Open VG1.1
1. HDMI: Output digital signal, plug in display HDMI port DDR 1GB DDR3 (512MB X 2)
2. USB Host: Read outside USB storage via USB port NAND Flash 4G
3. Mini USB: For PC Communication and input power
USB input USB High speed HOST X 1
4. Card-Reader: Read TF card
Card input TF
OS Language Chinese, English, German, Spanish,
Italian, French, Portuguese, Dutch
Video out HDMI 1.3 1.4
Audios format Mp3 / WMA / APE / FLAC / AAC / OGG / WAV
86 mm Videos format 3GP / AVI / MPG / FLV / MP4 / WMV / MKV /
m
37m MOV / RMVB / VOB / TS / ISO / M2TS/
Pictures format JPEG BMP GIF PNG
WiFi WiFi 802.11n module
Internet Service Web browser, Google Play, Android market, Adobe Flash,
3 HTML5, games, streaming, chatting, movie, music,
Facebook, Twitter, weather.
1 Remote control Wireless mouse
2
4
Power rate AC: 100 - 240V 50 / 60Hz DC: 5V 1A Mini USB interface
Product dimension 86mm x 38mm x 16mm (L x W x H)
Product weight 90g

12. www.appituppsolutions.com
info@appituppsolutions.com
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