Merchandise mix for a convenience store
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The document discusses the merchandise mix for a convenience store. It defines a merchandise mix as the combination of items a store sells, with convenience stores stocking everyday grocery and snack items. Convenience store formats range from small kiosks to larger hypermarkets. Common convenience store chains include 7-Eleven, Tesco Express, and Circle K. Merchandising in convenience stores involves shelf placement based on visibility and impulse buying, with frequently purchased and impulse items displayed at eye-level and by the register.
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- It discusses concepts like franchising, types of franchising, and theories of retail development such as environmental and cyclical theories.
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Merchandise mix for a convenience store
- 1. MERCHANDISE MIX FOR A CONVENIENCE STORE Presented by: MD IMTIAZ KHAN 13DM058
- 2. WHAT IS MERCHANDISE MIX? A merchandise mix is a combination of multiple things that a store sells. General stores are a good example of stores that contain merchandise mix because they sell a variety of things.
- 3. Convenience Store • A convenience store, corner store, or corner shop, is a small store that stocks a range of everyday items such as groceries, alcoholic and soft drinks, tobacco products, and newspapers. • Products which are available conveniently to the customer are also known as convenience store. • Some of them are even available 24x7
- 4. Formats of convenience store Various store format can be stated as • 1. Kiosk (less than 800 square feet ) • 2.Mini Convenience Store(800 to 1,200 square feet ) • 3.Traditional Convenience Store(2,400 to 2,500 square feet) • 4.Expanded Convenience Store(2,800 to 3,600 square feet ) • 5.Hyper Convenience Store(4,000 to 5,000 square feet)
- 5. LIST OF CONVENIENCE STORES • TESCO EXPRESS • 7-ELEVEN • STATOIL • CIRCLE K • SPAR • FAMILYMART • LAWSON
- 6. HOW MERCHANDISING IS DONE IN CONVENIENCE STORE • Shelf placement i. Highest shelves ii. Lower shelves iii. Bottom shelves • Impulse buying: Product which are competitive in nature, should be kept at an eye level known as ‘reach level’ so that these are not missed by the customer
- 7. • Gondolas: This can be used to display your product as it gives a better view of the product.
- 8. • Frequency: The more a customer’s are exposed to a certain product the more chances of buying the product increases. STORE PLANNING Place destination purchases, such as milk, eggs and bread, in the furthest corner of the store. Always place impulse purchases, such as magazines and candy, near the cash register. As consumers wait to pay for their purchases, these displays may attract them to buy more.
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