The document explores consumer behavior in relation to mobile phone purchases, outlining the evolution of mobile technology and identifying key factors influencing consumer choices such as age, income, and brand loyalty. A survey conducted with 15 participants provides insights into consumer preferences and satisfaction levels. The conclusion emphasizes the significance of various factors in shaping buying behavior and highlights the most preferred mobile brands among consumers.

1. Group Members:
Alekhya Susarla(48)
Sanket Vyas(55)
Sakar Thakur(51)
Zeal Shah(39)
Shermin Kadiwal(59)

2. Flow
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What is consumer behaviour?
Evolution of mobile phones
Objective of study
Factors affecting the consumer behaviour
Case study
Survey: Primary
Analysis
Recommendation
Conclusion
Bibliography

3. What is consumer behaviour?
• Behavior that consumer
display in searching for,
purchasing using,
evaluating and disposing
of products and services
that they expect will
satisfy their needs.

4. Evolution of mobile phones
• 1973:- First hand held mobile
developed
• 1984:- Nokia talkman
• 1992:- Motorola International 3200
• 1994:- IBM Simon Personal
Communicator
• 1996:- Motorola Startac
• 1998:- Nokia 5110
• 2002:- Sanyo SCP – 5300
• 2007:- Iphone
• 2008:- First android based mobile
phone

5. Objectives
The purpose of the study is:•To understand the consumer behaviour while
purchasing phones
•Factors affecting consumer choice
•To know the satisfaction level of the consumer.

6. Factors affecting consumer behaviour
•Age
•Occupation
•Income
•Price
•Brand
•Durability
•After sales services

7. Case study: Nokia to Android

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9. Survey: primary
• A questionnaire was
given to 15 people of
different age group
to understand their
choice of mobile
phone and what
drives it.

10. Analysis

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13. Price Range of currently used phone
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16. Conclusion
• Study showed the attitude of the consumers
towards the different brands.
• The factors that affects the buying behavior
and the choices of the consumers.
• The most preferred brand by the
consumers.

17. Bibliography
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www.yahoo.com
www.wikipedia.org
www.docworld.co
www.consumerbehaviour.com
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