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MENU PLANNING
The Product
TIPS ON MENU WRITING
• This "silent salesperson" needs to be strategically planned.
• Everything one needs to know about a restaurant should be found in the menu.
• Menus are compiled with so called "runners" which are popular food items and
"weak" food offers which are less popular food items. Up to 20% of the total
supply of food items on a menu make up for 80% of restaurant sales.
• Food items written on the right side of menu often sells more than on the left
side.
• A small number of offered dishes on a menu is an indicator of quality.
• The menu title and the material from which the menu is made should represent
the type as well as the quality of the restaurant.
• A good practice is to mix more expensive and less expensive dishes on the
restaurant menu.
• Review the menu card through the eyes of a guest.
• Allow each dish to tell its story.
MENU CONTENT
• Colour combinations
• Varied textures
• Flavour combinations
• No repetition of ingredients
• Avoid too many rich foods
• Contrast temperature amongst
courses
• Use different cooking methods
• Vary shapes and sizes for visual
appeal

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Menu planning

  • 2. TIPS ON MENU WRITING • This "silent salesperson" needs to be strategically planned. • Everything one needs to know about a restaurant should be found in the menu. • Menus are compiled with so called "runners" which are popular food items and "weak" food offers which are less popular food items. Up to 20% of the total supply of food items on a menu make up for 80% of restaurant sales. • Food items written on the right side of menu often sells more than on the left side. • A small number of offered dishes on a menu is an indicator of quality. • The menu title and the material from which the menu is made should represent the type as well as the quality of the restaurant. • A good practice is to mix more expensive and less expensive dishes on the restaurant menu. • Review the menu card through the eyes of a guest. • Allow each dish to tell its story.
  • 3. MENU CONTENT • Colour combinations • Varied textures • Flavour combinations • No repetition of ingredients • Avoid too many rich foods • Contrast temperature amongst courses • Use different cooking methods • Vary shapes and sizes for visual appeal