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INNOVATIVE INTERNATIONAL COLLEGE
NAME : NUR ZAHIRA BINTI ANDRIZAL
STUDENT ID : 2017.05.127.DHM
SEMESTER : SEMESTER 4
SUBJECT : MENU PLANNING
LECTURER : MRS. ASMURNI BINTI RAMLIE
MENU MERCHANDISING
• MENU : MEANING & DEFINITION
• Menu is a French word meaning – bill of fare,
or programme of a meal. Menu may be
defined as a portfolio of items (food &
baverage) available to a customer .
MENU MERCHANDISING
• Menu is a valuable price in terms of selling
products effectively in a food service operation. It
is a link between the customer and the
establishment and acts as a salient salesman of
the industry.
• Menu merchandising refers to the application of
menu as a powerful in house marketing tool for
promoting of optimizing sales in a food service
operations.
POINTER FOR MENU MERCHANDISING
• The following points must taken into
consideration to ensure the efficacy of menu
as a in house marketing tool for optimizing
sales.
MENU PRESENTATION
• Attractiveness ; interesting and inviting
• Cleanliness : neat and clean
• Durability : shelf life of menu
• Compatibility : complimenting to outlet
• Legibility : easy to read
MENU DESIGN
• shape
• size
• weight
• material and colour
• pages
• panels
• graphics and layout : asymmetrical symmetrical or X-
MUS tree .
• eye appealing & portioning of menu item.
MENU CONTENT
• Balance : aesthetic and nutritional balance
• Language : national language with narration in
English
• Accuracy : spelling and grammar
• Printing : font , shape , size , style , colour and
special effect.
• Pricing : objectives , consideration technique
THE MENU OF C2C RESTAURANT
FAULTS IN MENU
• Attractiveness : - menu can become more eye appealing
• Legibility : - menu should be more specific so that it
become easy to read and understand.
• Shape : - the shape of the menu should be identical.
• Colour : - different type of colour scheme is used. There
should be a similar colour scheme used so that it gives
uniformity.
• Language : - easy to understand but it could be become
much better. For an example some French words are used
like potage, entrée.
• Compatibility : - the menu is complementing to the outlet.
THE MENU OF SALT RESTAURANT
FAULTS IN MENU
• Compatibility : - menu is not complementing to the
guest. The veg & non-veg menu items are not
saggerigated by colour coding.
• Accuracy : - there are some spelling error in menu
items and short name are used for an example chik
instead of chicken.
• Special effect : - some special effect requires in menu
so that the menu looks more attractive.
• Graphics : - the graphics used in the menu card are
good but it can become to much better.
• Colour scheme : - colour scheme used in menu card is
attractive but it may be become better .
Menu planning slide

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Menu planning slide

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  • 2. INNOVATIVE INTERNATIONAL COLLEGE NAME : NUR ZAHIRA BINTI ANDRIZAL STUDENT ID : 2017.05.127.DHM SEMESTER : SEMESTER 4 SUBJECT : MENU PLANNING LECTURER : MRS. ASMURNI BINTI RAMLIE
  • 3. MENU MERCHANDISING • MENU : MEANING & DEFINITION • Menu is a French word meaning – bill of fare, or programme of a meal. Menu may be defined as a portfolio of items (food & baverage) available to a customer .
  • 4. MENU MERCHANDISING • Menu is a valuable price in terms of selling products effectively in a food service operation. It is a link between the customer and the establishment and acts as a salient salesman of the industry. • Menu merchandising refers to the application of menu as a powerful in house marketing tool for promoting of optimizing sales in a food service operations.
  • 5. POINTER FOR MENU MERCHANDISING • The following points must taken into consideration to ensure the efficacy of menu as a in house marketing tool for optimizing sales.
  • 6. MENU PRESENTATION • Attractiveness ; interesting and inviting • Cleanliness : neat and clean • Durability : shelf life of menu • Compatibility : complimenting to outlet • Legibility : easy to read
  • 7. MENU DESIGN • shape • size • weight • material and colour • pages • panels • graphics and layout : asymmetrical symmetrical or X- MUS tree . • eye appealing & portioning of menu item.
  • 8. MENU CONTENT • Balance : aesthetic and nutritional balance • Language : national language with narration in English • Accuracy : spelling and grammar • Printing : font , shape , size , style , colour and special effect. • Pricing : objectives , consideration technique
  • 9. THE MENU OF C2C RESTAURANT
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  • 13. FAULTS IN MENU • Attractiveness : - menu can become more eye appealing • Legibility : - menu should be more specific so that it become easy to read and understand. • Shape : - the shape of the menu should be identical. • Colour : - different type of colour scheme is used. There should be a similar colour scheme used so that it gives uniformity. • Language : - easy to understand but it could be become much better. For an example some French words are used like potage, entrée. • Compatibility : - the menu is complementing to the outlet.
  • 14. THE MENU OF SALT RESTAURANT
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  • 18. FAULTS IN MENU • Compatibility : - menu is not complementing to the guest. The veg & non-veg menu items are not saggerigated by colour coding. • Accuracy : - there are some spelling error in menu items and short name are used for an example chik instead of chicken. • Special effect : - some special effect requires in menu so that the menu looks more attractive. • Graphics : - the graphics used in the menu card are good but it can become to much better. • Colour scheme : - colour scheme used in menu card is attractive but it may be become better .