The document presents brand guidelines for Real-Time Consultants (RTC) that detail the new visual identity system including logos, fonts, colors, imagery styles and examples of printed stationery. The consistent application of the brand identity across all communications will allow RTC to effectively communicate its image and message, and create a strong and unified brand.

1. Real-TimeConsultants
Brand Guidelines

2. Our new brand identity
Real-TimeConsultants
Brand Guidelines
The new brand identity detailed in this document will be the
cornerstone of a new visual identity system for RTC which will
manifest itself into every aspect of our communication both
internally and externally.
It is the primary means by which our business will signal its presence and activities to all
those who come into contact with our organisation.
In the minds of our customers the RTC brand will be shaped by the images they see, the
words they hear, and the service they receive. When you use the RTC logo and other
elements of our brand identity, you are communicating our image to the world.
The success of the brand depends on the individual efforts of each person involved in the
creation of RTC communications. The consistent application of the brand identity will allow
us to send a clear controlled message of who we are, creating a strong unifying image of
the business. It is important that you use the brand identity with care; it will be among our
most valuable assets.
January 2007
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3. :: 3 ::
Real-TimeConsultants
Brand Guidelines

4. Real-TimeConsultants
Brand Guidelines
Using the basic logos
Two basic layouts of the logo have been created and you should use whichever version
suits the application best:
Logo 1
:: Small icon with company name set on one line
Logo 2
:: Large icon with company name set on two lines
In addition to the logo layout format, various colour models have been created for different
applications which are illustrated on pages 5 and 6.
Artwork for all logo variants is available in Adobe Illustrator EPS format for PC and Mac.
Additionally, JPG files are available for use in other applications such as
MS Word and Powerpoint.
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5. Real-TimeConsultants
Brand Guidelines
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Logo 1 Spot Colour
Logo 1 Greyscale
Logo 1 Spot Colour Reversed out of PMS 8403
Logo 1 Reversed out of PMS 8403
Logo 1 CMYK
Logo 1 Mono
Logo 1 CMYK Reversed out of 70% Black
Logo 1 Reversed out of PMS 376
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Real-TimeConsultants
Brand Guidelines
Logo 2 Spot Colour
Logo 2 Greyscale
Logo 2 Spot Colour Reversed out of PMS 8403
Logo 2 Reversed out of PMS 8403
Logo 2 CMYK
Logo 2 Mono
Logo 2 CMYK Reversed out of 70% Black
Logo 2 Reversed out of PMS 376
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DIN Light
DIN Regular
DIN Medium
DIN Bold
PMS 8403 70% Black
SPOT COLOUR REPRO CMYK COLOUR REPRO
PMS 376 50% Cyan
100% Yellow
SPOT COLOUR REPRO CMYK COLOUR REPRO
Real-TimeConsultants
Brand Guidelines
Our corporate fonts
DIN has been chosen as the corporate font and the weights shown to the left are the
preferred choices.
The logotype itself uses a mixture of DIN Medium and DIN Light
When DIN is not available, or for electronic documents such as Word files, Arial can be
used as a substitute font.
Our corporate colours
Two main corporate colours form the basis of the new RTC brand identity.
The dark grey chosen is a metallic, but when reproduced in 4 colour process becomes
70% black.
The green is a non-metallic and is reproduced in 4 colour process as 50C/100Y.

8. Real-TimeConsultants
Brand Guidelines
Design applications and visual imagery
Applications should typically use the two main corporate colours very strongly, with the
dark grey as the primary colour and the green as the secondary colour reserved for
highlighting text or as a background colour as shown here.
The highest quality material available within the budget should always be specified.
The RTC brand identity relies on a style of imagery which should be followed wherever
possible. Images should be chosen for their drama and impact while trying to avoid
clichéd scenarios. Strong composition, tight cropping and unusual angles will always give
the desired impact.
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9. Real-TimeConsultants
Real-TimeConsultants
Please reply to: Real-Time Consultants Plc
Real-Time Consultants International Ltd
Head Office
118-120 Warwick Street, Royal Leamington Spa,
Warwickshire CV32 4QY England
T: +44(0)1926 313133 F: +44(0)1926 422165
Bristol Office
Matthew House, 22-28 Colston St,
Bristol BS1 5AE England
T: +44(0)117 9171500 F: +44(0)117 9171501
W: www.rtc.co.uk E: mail@rtc.co.uk
Registered in England No. 2482388
Head Office
118-120 Warwick Street, Royal Leamington Spa,
Warwickshire CV32 4QY England
T: +44(0)1926 313133 F: +44(0)1926 422165
Bristol Office
Matthew House, 22-28 Colston St,
Bristol BS1 5AE England
T: +44(0)117 9171500 F: +44(0)117 9171501
W: www.rtc.co.uk E: mail@rtc.co.uk
Registered in England No. 2587032
Please reply to:
Real-TimeConsultants
Real-TimeConsultants
Real-Time Consultants Plc
Head Office
118-120 Warwick Street, Royal Leamington Spa,
Warwickshire CV32 4QY England
T: +44(0)1926 313133 F: +44(0)1926 422165
Bristol Office
Matthew House, 22-28 Colston St,
Bristol BS1 5AE England
T: +44(0)117 9171500 F: +44(0)117 9171501
W: www.rtc.co.uk E: mail@rtc.co.uk
with compliments Please reply to:
Real-TimeConsultants
Trish Cave
Marketing Director
E: trish@realimages.co.uk
M: 00000 000000
Real-TimeConsultants
Brand Guidelines
Printed stationery examples showng repeat pattern treatment
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Real-TimeConsultants
Brand Guidelines
Contact details
For further information or to obtain artwork files, please contact:
Real-Time Consultants Plc
118-120 Warwick Street, Royal Leamington Spa,
Warwickshire CV32 4QY England
T: +44(0)1926 313133 F: +44(0)1926 422165
W: www.rtc.co.uk E: mail@rtc.co.uk
Or alternatively, contact our brand consultants:
HTDL
The Courtyard, 132 Widney Lane, Solihull
West Midlands B91 3LH England
T: +44 (0)121 711 4878 F: +44 (0)121 711 4767
W: www.htdl.co.uk E: post@htdl.co.uk