RFHD Programme Summary South Africa 2016 v2

ROTARY FAMILY HEALTH DAYS
(RFHD) PROGRAMME SUMMARY
SOUTH AFRICA 2016
Sue Paget, RFHA Programme Director, Southern Africa
30 November 2016

RFHA RFHD Programme Summary South Africa 2016
30 November 2016 Page 2 of 45
Highlights
 New corporate partner, Gilead Sciences
 SABC Foundation signs new 3-year MOU with RFHA in support of RFHD’s
 Re-commitment of all Partners
 Launch site was at Boitekong Ext 8, Bojanala District, Rustenburg, North West Province
 Piloted Hepatitis B and Hepatitis C counselling, screening and referral services on 4 sites
 Education material available on HBV and HCV on all 100 sites
 100 Health Day sites across 8 provinces
 127 Rotary clubs
 1000’s of Rotarians, National, Provincial and District Department of Health workers and Partners
 39 689 clients visited the sites
 142 105 health services provided in total
 9 827 HIV tests
 16 968 Diabetes screening
 6 941 eye tests
 12 430 TB screenings
 19 886 Blood Pressure test
 4 078 referrals – a number of which were emergency referrals

Contents
Highlights.............................................................................................................................. 2
Executive Summary............................................................................................................... 5
Background........................................................................................................................... 6
Rotarians for Family Health and Aids Prevention Inc. (RFHA) ..................................................................6
Rotary Family Health Days: A Public Private Partnership.........................................................................7
RFHD Programme Model ....................................................................................................... 7
Primary Partners .......................................................................................................................................8
Implementing and Support Partners ........................................................................................................8
Contributing Media Partners ....................................................................................................................8
Media Support Partners............................................................................................................................8
Organizing the Health Days.................................................................................................... 9
Determining the Dates..............................................................................................................................9
Selecting the Sites.....................................................................................................................................9
Launch Site..............................................................................................................................................10
2016 Pilot Focus Area .......................................................................................................... 12
HEPATITIS B (HBV) AND HEPATITIS C (HCV)............................................................................................12
Table of Figures: Summary of Four Test Sites.........................................................................................14
Engaging with Primary Partners........................................................................................... 16
Caxton.....................................................................................................................................................16
Centres for Disease Control and Prevention (CDC) ................................................................................16
Gilead Sciences .......................................................................................................................................16
Rotary......................................................................................................................................................17
SA Department of Health........................................................................................................................17
The South African Broadcasting Corporation Foundation......................................................................18
Media Strategy and Plan...................................................................................................... 19
Monitoring and Evaluation .................................................................................................. 22

The Numerical Results......................................................................................................... 23
Overall Summary.....................................................................................................................................23
Registrations by Rotary District ..............................................................................................................24
Registrations by South African Province.................................................................................................25
Core RFHD Services Provided..................................................................................................................26
Rotary Add-on Services Provided............................................................................................................27
Service Referrals Provided......................................................................................................................28
Proposed Changes for 2017 ................................................................................................. 29
Positive Impact.................................................................................................................... 30
Conclusion........................................................................................................................... 33
Partner Details .................................................................................................................... 34
Rotary International................................................................................................................................34
South African National Department of Health .......................................................................................34
Gilead Sciences .......................................................................................................................................35
U.S. President's Emergency Plan for AIDS Relief (PEPFAR).....................................................................36
South African Broadcasting Corporation Foundation (SABC Foundation) .............................................37
Caxton Community Newspapers ............................................................................................................37
Alere........................................................................................................................................................38
Paprika Graphic and Communication Studios ........................................................................................38
Sesego Cares ...........................................................................................................................................39
Rotary Districts and Club Partners..........................................................................................................39
The National Community Radio Forum ..................................................................................................42
YFM .........................................................................................................................................................42
Independent Newspapers.......................................................................................................................43
Media 24 .................................................................................................................................................44

Executive Summary
In 2016, RFHD administered 142 105 services to nearly 40 000 people at 100 sites across 8 Provinces in
South Africa who attended the Rotary Family Health Days. There were 4 078
referrals over the three day period some of which were life threatening emergencies.
The aim of the Rotary Family Health Days Partnership Programme (RFHD’s) is to bring free, comprehensive
and holistic health care services to people in disadvantaged communities in both a rural and urban context
outside of normal government health care facilities. Services include: HIV counselling and testing, TB
screening, cholesterol, blood pressure and diabetes screening, immunizations and Vitamin A drops,
condom distribution, eye testing, dentistry, cancer screening, MMC, information for Young Girls and
Women and more.
This year the Programme aligned closely with the PHILA Initiative (Power of Knowing) and the She
Conquers Campaign recently launched by the South African Ministry of Health.
Our 2016 RFHD event included thousands of Rotarians both locally and internationally, Department of
Health workers at a National, Provincial and District level, multiple Partners, NGO’s, Service Providers,
Media Houses and most importantly the Communities who worked tirelessly together to deliver this
Programme. The thousands of manpower hours, resources, mobilization tools, and communication
platforms used throughout the year to plan this impactful campaign, was all donated. RFHD both
recognizes and appreciates the immense amount of support needed to execute such a successful
Programme.
All partners in the Programme have defined roles and responsibilities and work together to achieve this
final objective. The chart below identifies the relationships and hierarchy of the roles who contribute to
the Rotary Family Health Day’s initiatives.

Background
Rotarians for Family Health and Aids Prevention Inc. (RFHA)
Rotarians for Family Health & AIDS Prevention (RFHA) is a global Rotarian Action Group and mobilizing
partner of Rotary International. RFHA creates the design, obtains the resources and has overall
management responsibility for Rotary-led disease prevention programmes such as the Rotary Family
Health Days. RFHA’s mission is to save and improve the lives of children and families who lack access to
preventative health care and education through the mobilization of Rotarians and Global Partners.
RFHA’s role in the South African RFHD programme is to act as the lynchpin organization to initiate the
programme, obtain partner organizations and funding sources and to co-ordinate the work with all
implementing partners leading up to and over the three-day event. RFHA further provides mechanisms,
tools, platforms and training to assist the three Rotary Districts and clubs in the roll out of the RFHD’s as
well as developing a comprehensive Media and Communications strategy delivered through a dedicated
Media team.

Rotary Family Health Days: A Public Private Partnership
The Rotary Family Health Days is the signature programme of the Rotary Action Group, Rotarians for
Family Health & AIDS Prevention (RFHA). This three-day annual programme provides holistic,
comprehensive and preventative health screenings (both for infectious and non-communicable
diseases) by way of leveraging and inspiring a massive force of humanitarian-driven Rotarians and
Partners. Through this Public/Private Partnership programme, tens of thousands of people are served in
underprivileged communities in 5 countries in Africa and now India in their 2016 pilot year.
The services include free lifelong immunizations to children, such as polio and measles vaccines and
comprehensive life-saving annual health screens, counselling, testing and referrals for HIV/Aids, TB,
diabetes, hypertension, malaria, MMC, cancer and more.
In South Africa, the programme is Rotary-led together with our valued Partners which include the South
African Department of Health, Gilead Sciences, and the US Mission through the PEPFAR funded agencies
of the Centres for Disease Control and Prevention and USAID, three Rotary Districts and the SABC
Foundation and Caxton as primary media partners as well as several support partners.
Together we are leaving a legacy of shared responsibility to serve the disadvantaged communities within
South Africa.
RFHD Programme Model

Primary Partners
 Rotarians for Family Health and Aids Prevention (RFHA) – a Rotary International Action Group
 Rotarians in South Africa encompassing three Rotary Districts (D9350; D9370 and D9400)
 The South African National Department of Health (NDoH), 9 Provincial Departments of Health and
District Departments of Health
 Gilead Sciences
 The USG through PEPFAR supported agencies – CDC and USAID
 The South African Broadcasting Corporation Foundation (SABC Foundation)
 Caxton
Implementing and Support Partners
 Paprika Studios
 Alere
 Pharos-Avantgard, Balefyre and Truteq
Contributing Media Partners
 Primedia
 Media 24 News
 Independent Newspapers – Cape Community Newspapers
 YFM
 National Community Radio Forum
Media Support Partners
 Sesego Cares
 Afstereo
Partner details can be found on page 33.

Organizing the Health Days
Determining the Dates
The inclusion of the Rotary Family Health Days Programme into the National Health Calendar for
October by the Minister of Health was welcomed and considered an important endorsement of the
programme. In consultation with the NDoH and Rotary District Leadership in January 2016, the date of
12th
– 14th
October was determined for the 2016 Campaign.
Selecting the Sites
Following on from the 2015 RFHD’s, Rotary Leadership estimated that approximately 40 sites per Rotary
District could be managed in the 2016 campaign.
100 sites were operational in the final roll out phase of the campaign in 8 Provinces and all 3 Rotary
Districts. The Northern Cape Province did not participate in the 2016 Health Days due to challenges
faced in that Province at the time of the Health Day roll out.
This year there was a drop in the number of site which was due to a number of factors that included lack
of Rotary club and/or local Department of Health participation/capacity, Rotary footprint, bigger sites
requiring more than one club to manage them and some sites needing to close down due to security
issues that became apparent at the time of the campaign roll out.
Criteria identified for the site selection included the following:
 Rotary footprint
 evidenced based areas with a high burden of disease in urban and rural context
 under serviced areas
 resources
 key populations
 formal and informal areas and
 areas with basic infrastructure.
Rotary and Department of Health local authorities were requested to consult together to select relevant
and pertinent sites in their areas of operation taking into account the above criteria and DoH knowledge
and expertise
Roadshows with all stakeholders were held in the Provinces of Gauteng, Limpopo, Mpumalanga, North
West, Northern Cape and KZN this year. Rotary and Department of Health at a National, Provincial and
District level attended these Roadshows. The late activation of the RFHD’s this year due to funding, the
International Aids Symposium and the local government elections meant that planning was
compromised on some levels.

Launch Site
The 2016 RFHD Launch Site was in Boitekong Ext 8, Bojanala District in Rustenburg, North West Province
by the Minister of Health in consultation with partners.
The site saw close to 3 000 clients over three days with partners, around 300 service providers,
Rotarians, Community Youth workers engaging to bring services to the people. The morning event was
well represented by all Partners and included but was not limited to the following dignitaries:
 Deputy Minister of Health, Dr Joe Paahla
 First Lady of South Africa, Madam Bongi Ngema Zuma
 Queen Mother Royal Bafokeng Nation, Her Royal Highness Queen Semane Molotlegi
 MEC for Health, North West Province, Dr M Masike
 Provincial House of Traditional Leaders, Kgosi MS Zibi
 SANAC, Rev Zwo
 Mayors of Rustenburg and Bojanala Local Municipalities
 Speaker of the House, Rustenburg Municipality
 CEO and President of RFHA Inc, Alicia Michael
 NDOH Director of HIV Prevention and Strategies, Thato Chidarikire
 Rotary District Governor, D9370 Bruce Steele Grey
 Rotary District Governor, D9400 Grant Daly
 RFHA Inc Directors Anton Meerkotter and Sue Paget
 Alere, Mr David Mokgokolo
 SABC Foundation, Katleho Tsolo, Weya Moosa and Noerina Hendricks
 Hepatitis clinician, Dr Mulaudzi
 Paprika Studios, Mr Rob de Gouveia
 North West Provincial Leaders
 National Department of Health Rotary Family Health Day team leaders
 NCRF National Secretary General, Mr Johannes Dire
 Rotary Clubs of Rustenburg and Rustenburg Kloof
 Rotary District 9400 Leaders
 Bojanala Community Leaders and Community
 RFHA Media Team and media colleagues
RFHA would like to acknowledge and thank the Rotary Site Champion, Rotary volunteers, National DoH,
North West DoH, District DoH, Boitekong Community, Partners and Service Providers for working
together over many months to ensure that the launch was such a success. A debriefing was held in
November and constructive feedback was received from all.

2016 Pilot Focus Area
Hepatitus B (HBV) and Hepatitus C (HCV)
The WHO is urging countries to take rapid action to improve knowledge about hepatitis, and to increase
access to testing and treatment services. Today, only 1 in 20 people with viral hepatitis know they have
it. And just 1 in 100 with the disease is being treated.
"The world has ignored hepatitis at its peril. It is time to mobilize a global
response to hepatitis on the scale similar to that generated to fight other
communicable diseases like HIV/AIDS and tuberculosis,” Dr Margaret Chan WHO
Around the world 400 million people are infected with hepatitis B and C, more than 10 times the
number of people living with HIV. An estimated 1.45 million people died of the disease in 2013 – up
from less than a million in 1990.
The 2016 RFHD Programme together with Partners saw the inclusion of 4 ring fenced pilot sites that
tested for HBV and HCV. Criteria around these sites included the assurance of pre and post counselling,
a referral system and treatment for those found positive
The four sites were identified as strong sites by Rotary leadership in four major metropoles. They were
in EThekwini, KZN; Cape Town, Western Cape; Eldorado Park, Gauteng and Rustenburg, North West.
Technical, training and referral support for health workers at each site as well as for the clients testing
positive, was secured from the Hepatology Clinics at Groote Schuur Hospital, University of KZN (King
Edward), Charlotte Maxeke in Gauteng and Royal Bafokeng Clinic and Dr Mulaudzi in the North West
ALERE came on board as a support partner to donate 5 000 testing kits for both HBV and HCV as well as
providing expert training on the administration of these tests to health workers on site. The HBV test
was a rapid finger prick blood sample whilst the HCV test required a venous blood sample that needed
needles, syringes and blood tubes. Both tests required an average of 15 minutes to read results.
RFHA and local Rotary leaders secured the HR at each site through partnerships with Lancet
Laboratories, local hospitals, local health practitioners and NGO’s. Reports were received from 3 Rotary
leaders on each testing site. Unfortunately the KZN site was not successful – challenges sited as bad
weather, poor turnout, poor resources and lack of proper mobilization.
IEC was made available at all RFHD sites throughout the country. NDoH supplied WHO educational
posters and leaflets which were printed by RFHA and couriered to each site.In addition, NDoH sent
through educational material for community health workers to assist them in educating and creating
awareness within the community about Hepatitis B and C. Steering Committee Heads requested Rotary
site champions to print material at each of the 100 sites

+ Example of two of four educational posters printed for each RFHD site

Table of Figures: Summary of Four Test Sites
SITE
Khayalitsha, Cape
Town, Western
Cape
Boitekong 8,
Rustenburg, North
West
EThekwini, KZN
Eldorado Park,
Ext 9, Gauteng
ROTARY
CONTACT
Sr Bev Frieslich George Zozi Irene Kotze Mariam Jacobs
CLINICIAN
Prof Wendy
Spearman
Prof Mark
Sonderup
Prof Bilal Bobat
Dr Mulaudzi
Dr N Magula
Dr Fanarak
Prof Bilal Bobat
FACILITY Hepatology Dept:
Groote Schuur
Hepatology Dept:
Charlotte Maxeke
Royal Bafokeng
Clinic
University of KZN
King Edward
Hospital
Prince Mshiyeni
Dr AB Maharaj
Hepatology Dept:
Charlotte Maxeke
STAFF 2 nurses engaged
by Rotary
6 Staff Royal
Bafokeng Health
and Social Services
provided screeners,
counsellors and
health promotors
3 Staff including a
phlebotomist from
LANCET
Laboratories and
Dr Mulaudzi
Department of
Health
Specialist and
registrar of King
Edward Hospital
on site for all 3
days
DoH Clinic staff
2 nurses engaged
by Rotary
TRAINING,
COUNSELLING,
TEST
ADMINISTRATION
Methodology
training of two test
given by Alere
Clinicians gave
additional tutorials
on Hepatitis,
consent, testing,
reporting and
treatments to
nurses
Methodology
training of two test
given by Alere
Royal Bafokeng
Health and Social
Services and Lancet
staff trained on
consent, testing,
reporting and
treatments
Methodology
training of two
test given by
Alere and Global
Labs
Methodology
training of two
test given by
Alere
TEST KITS 5 000 each in total
for HBV and HCV
testing donated by
ALERE

TEST KITS PER
SITE
1000 HCV
1000 HBV
2000 HCV
2000 HBV
1000 HCV
1000 HBV
1000 HCV
1000 HBV
ADDITIONAL
EQUIPMENT
PATHCARE
donated EDTA
tubes and needles
CAPE TOWN CITY
COUNCIL supplied
waste disposal
container, gloves
etc. as well as
additional EDTA
tubes and needles
LANCET and Royal
Bafokeng Health
and Social Services
SD Bioline HCV
Devices
Determine HBsAG
EDTA Blood tubes
Determine Chase
Buffer CD
Global labs
donated EDTA
tubes and
needles
Eldorado local
DoH colleagues
supplied
additional
equipment
needed
DATA
COLLECTION
Provision for
testing recording
made on Services
Data recordings
Provision for
testing recording
made on Services
Data recordings
Provision for
testing recording
made on Services
Data recordings
Provision for
testing recording
made on Services
Data recordings
TEST HBV 236 274 0 347
TEST HBV + 1 0 0 1
TEST HCV 209 274 0 347
TEST HCV + 0 2 0 0
REFERRING
FACILITY
Groote Schuur Charlotte Maxeke Prince Mshiyeni Charlotte Maxeke
IEC Posters and
leaflets printed
and delivered by
RFHA to all sites
Counselling
education for
community Health
workers given to
RFHA and printed
by Rotary Clubs
Posters and leaflets
printed and
delivered by RFHA
to all site
Counselling
education for
community Health
workers given to
RFHA and printed
by Rotary Clubs
Posters and
leaflets printed
and delivered by
RFHA to all sites
Counselling
education for
community
Health workers
given to RFHA
and printed by
Rotary Clubs
Posters and
leaflets printed
and delivered by
RFHA to all sites
Counselling
education for
community
Health workers
given to RFHA
and printed by
Rotary Clubs
Local Radio and
Community
awareness

Engaging with Primary Partners
Caxton
As the primary print partner Caxton Community newspapers placed advertisements and articles in all
relevant publications for three weeks running up to the campaign. RFHD community articles appeared
in the newspapers as well as on the Caxton electronic media platforms. The RFHA Media Team
facilitated this function working with Caxton head office, Paprika Studio and Rotary Steering Committee
media representatives connecting into clubs to support all sites.
Centres for Disease Control and Prevention (CDC)
The CDC has worked closely with RFHA over many years as a consulting and advisory body in the USA as
well as the implementing and support partner for the RFHD’s in Africa, South Africa and India.
RFHA and the RFHD Campaign continues to receive outstanding support from the CDC for the Programme.
RFHA engaged the expertise of a professional analyst over the last two years who worked closely with
representatives from the CDC, the NDoH and Rotary to redesign and refine the Data Collection tools for
the RFHD campaign. (see Monitoring and Evaluation report)
Further, the CDC engaged with their partners to timeously print, collate and distribute the Campaign
tools to all Rotary Family Health Day sites throughout the country. This was done pro bono.
Gilead Sciences
RFHA was very pleased in 2016 to welcome Gilead Sciences as the Primary Corporate Partner in South
Africa for the Rotary Family Health Days. Through this sponsorship vital support was given for the
following activities:
 Mobilization and training costs for Volunteer Rotarians
 Facilitation and infrastructure of sites
 Development of campaign specific Data collection tools developed by RFHA, the CDC and the
NDoH
 Media support and mobilization of communities
 Management of the Programme
 Strengthening of existing Partner relationships
 Growth of new Partners supporting the Programme

Rotary
The leadership in all 3 Rotary Districts in South Africa worked with RFHA early in the campaign to establish
dates, identify and appoint 4 Steering Committee Heads (SCH) and their teams whose responsibility it was
to Project Manage the Programme in each Rotary District. MOU’s were signed. Through the structures set
up, the Steering Committees were responsible primarily for the following:
 Engaging with Rotary clubs to establish participation in the programme
 Engaging with and building relationships with the Provincial and District level Department of
Health colleagues in their relevant Provinces.
 Attending Provincial Roadshows where applicable
 Engaging with and supporting the Provincial and District level Department of Health and Rotary
clubs for identification and partnering at sites
 Working with Rotary clubs to identify site champions at club level to facilitate the management
and logistics of sites
 Assisting in engaging with and mobilizing the community around each site to attend and have buy
in of the RFHD’s
 Facilitating on-going communication and training for Rotarians in each District
 Using training material and platforms created at a National Level to support their endeavors
 Facilitating add on medical services at the sites
 Data capturing at each site in collaboration with the local DoH and partners and the aggregation
of all data electronically
 Recording and collection of information for a further 3 month follow on Impact Study for RFHD
2016 in February 2017
 Working with the RFHA media team to strengthen communications and public relations efforts at
a local level around the RFHD’s, the partnership and social mobilization
 Have dedicated RFHD Financial representatives in each District responsible for managing funds
and accountable to the National Financial Director.
 Submitting final figures and report to RFHA Programme Director
SA Department of Health
2016 saw the alignment of the Rotary Family Health Day Campaign with the newly launched NDoH
PHILA Initiative (Power of Knowing and a brand that stands for good life and good health in South Africa)
as well as the SHE CONQUERS Campaign. This year, there was a particular focus on adolescent girls and
young women as part of the National Department of Health’s strategic plan. The campaign will fast track
efforts to empower young people, especially adolescent girls and women. High HIV incidence in young
women and girls is compounded by high levels of teenage pregnancy, school dropout, and gender based
violence, and occurs in a context where there are limited economic opportunities for young people.
An important intervention for the 2016 RFHD Programme was the facilitation by the NDoH and RFHA
where local Steering Committee Heads met with their Provincial and District level DoH colleagues in

order to solicit knowledge, buy in and strengthen relationships between the two entities. Provincial
Roadshows were held in 6 of the 9 Provinces in South Africa (Northern Cape, Limpopo, Mpumalanga,
KZN, North West and Gauteng) where the National Department of Health colleagues, Provincial
Department of Health and District Department of Health colleagues, RFHA Programme Director and
local Rotary leadership engaged. Roadshows were not held this year in the Western Cape, Eastern Cape
and the Free State due to the late timing of these scheduled visits.
DoH in all Provinces and Districts were asked to provide a core set of services at each identified site
RFHA would like to acknowledge and thank the NDoH team and Provincial DoH colleagues who again
collectively worked hard and efficiently to strengthen the 2016 RFHD’s programme throughout the
country.
In addition, the NDoH worked closely with RFHA to further refine and improve a campaign specific set of
data collection tools (see notes on M&E) that were used at each site by Rotary, the DoH and their
implementing partners.
The RFHA Media team engaged with NDoH Communications team around media strategy, media plans
and implementation.
The South African Broadcasting Corporation Foundation
The SABC through the SABC Foundation as the primary media partner flighted the RFHD TV
advertisement updated by YFM on its television stations.
Radio advertisements which were recorded in 11 languages by YFM on a pro bono basis were flighted
by the SABC Foundation on all site relevant radio stations.
The RFHA worked closely with SABC colleagues around planning of schedules and the implementation
thereof.
Interviews were conducted on radio stations with stakeholder spokespersons.

Media Strategy and Plan
Since inception of the Rotary Family Health Days in South Africa, it has been clear that it is vital to
develop and strengthen a National Media and PR policy, strategy and campaign to achieve the following
objectives:
 Supporting the mobilization efforts of Rotary District and clubs in getting communities to attend
the RFHD’s.
 Highlighting and exposing the RFHD Programme and Public/Private Partnerships
Not only is it be necessary to invest time and money in PR, Media and Communication, but also it is crucial
to understand that communication is the key enabler in achieving the above vision and goal. A dedicated
media team was therefore required to work closely with the Programme Director to implement and drive
the media strategy. PR and Communication were the responsibility of the Programme Director driven by
a dedicated RFHA Media Team and identified PR members in each Rotary district. Without a project or
country manager it will not be possible to have an integrated PR, Media and Communication approach
and therefore realizing the vision would be very difficult.
In order to achieve this objective, a dedicated RFHA RFHD Media Team made up of a core of Rotary
volunteers with media and public relations skills, was appointed and an MOU was signed between the
RFHA Media Liaison Head and the RFHA CEO and Programme Director. In addition, the Media Team were
grateful to have been supported by a sponsored Intern who had a Master’s Degree in IT.
The Media team’s mandate was to update the media policy, strategy and campaign to assist in social
mobilization in collaboration with GILEAD and the Department of Health as well as to build on existing
formalised RFHA Media partner relationships developed over the last 5 years.
Relationships were strengthened with existing primary and support media partners. It is important to
note that all media/pr coverage was negotiated by RFHA Media Team and was either sponsored or
donated:
Website: RFHA Media Team worked closely with RFHA Inc (USA) to update the RFHD website.
(www.rfhdsouthafrica.org) to be used as a multifunctional communication platform particularly aimed
at Rotarians to easily access all updated information, artwork, press releases, radio ads, high res images,
multimedia/video, spokespeople lists, site lists, training tools and powerpoints, data collection tools,
marketing tools etc to support their mobilization efforts.
Training: Comprehensive training on the Media and Communications strategy, plan and roll out to
Rotary Steering Committee Heads, District Media Liaison representatives, Rotary Leadership and
Department of Health was held through a successful training Webinar.

Social Media Platforms: RFHA Media Head further developed social media platforms – Facebook,
Twitter, Whats-App, Instagram, YouTube, DOH and partners platforms
USSD and National Aids Helpline: Training and support as well as listing of all sites on these two
platforms as linked through all collateral. Set up by Balefyre, Pharos-Avantard and Truteq.
SABC: the primary media partner in radio and television – PSA schedule on all radio relevant stations in
11 languages as well as the Television advertisement in English only. Coverage at the launch site.
Primedia: PSA ran on Radio 702, Cape Talk and 94.7 as per schedules agreed upon
NCRF: An MOU was signed with NCRF and RFHA Programme Director as a support Media Partner.
Community Radio Stations covered all relevant sites with interviews (where Rotary engaged) and PSA’s.
The launch site was supported with an OBU that broadcast the speeches and interviews nationally.
YFM: (Gauteng based only) supported the Eldorado Park site with an OBU as well as actively supporting
the call to action. All 11 language radio ads and revision of visuals of the television ad were recorded
pro bono at YFM studios. Voice over recording artists were also sponsored by YFM to do this.
Posters, leaflets, templates and advertisements: Liaising with Paprika Studio regarding artwork,
translations into 11 languages, sizing for specific newspapers and the placing thereof with correct logos
Media 24 News: Advertisements and launch articles were placed in all community newspapers
Independent Newspapers: Advertisements and launch articles were placed in all community
newspapers
Caxton papers: As the primary print partner, advertisements were placed in Caxton community papers
per week. Most of the publications carried the advertisement more than three times. RFHD articles
appeared in the newspapers as well as in the Caxton electronic media platforms.
Rotary Africa Magazine: 3 exposures in Rotary Africa Magazine
Launch Site Media Co-ordination in Boitekong, Rustenburg: Coverage of the launch by various media
houses which included news channels, radio interviews, press interviews etc. Social media was active.
Afstereo: provided a breakdown of most coverage received over the RFHD’s nationally
Rotary International Media: articles and interviews arranged
Other tools developed for the campaign included:
 Media Policy
 Media Strategy
 Media Plan
 RFHD Factsheets, Stats and targets
 Key Messages
 Briefing templates for interviews

 Press Releases – 3 in total
 Comms – holding statements and boilerplates
 Briefing for spokespersons
 Partners Profiles
 Detailed Media Report submitted to RFHD Programme Director
Paprika Studios
This year the RFHD Brand developed by Paprika and Dr Sarah Britten in 2012 was updated to create the
following design elements to be used in social mobilization and exposure of the partnership:
 Posters in 11 languages
 Leaflets in 11 languages
 Specifically sized advertisements for all community newspapers including Caxton, Independent
Newspapers and Media 24
 Press kits
 Powerpoint templates
 Website templates
 Design, printing and distribution of HBV and HCV educational material and posters
 Design and Artwork for campaign t shirts and bibs
Campaign Imagery:

Monitoring and Evaluation
The 2016 Data Collection tools used at each RFHD site were further refined from 2015 feedback in joint
consultation with a RFHA appointed analyst, RFHA and NDoH representatives. In general the tools were
well received by Rotarians.
The revised Campaign specific tools included the following:
 Printed Registration Tool – basic headcount tally sheet to be completed by Rotarians to record
clients coming through each site
 Printed Services Tool – based on the existing NDoH campaign services tally sheet tool to be
completed by services providers
 Services tools and registration tools were colour coded and printed in duplicate affording
RFHA/Rotary and the DoH to each have a copy recorded at each site
 Electronic aggregation tools for Rotary to capture all data recorded at each site
 Four levels of aggregation tools were designed to take into account the Rotary structures set up
for the RFHD Campaign
 Comprehensive Training Powerpoints were developed to train Rotarians on how to use the
revised forms and aggregation tools for data collection
 Each Rotary District was given the opportunity for the RFHA Analyst to train the Steering
Committee Head and Club Champions face to face on the forms and the process.
The CDC facilitated and sponsored the printing of the campaign tools as well as the distribution thereof
throughout South Africa to all Rotary distribution points.
This year the tools were received by Rotary a month before the Campaign roll out.
It is the general opinion that the Data collection forms were much improved and more user friendly.
Comprehensive training took place through all Rotary Districts by RFHA Analyst for Steering Committee
and Regional Heads. In some instances, Rotary Clubs did find them a challenge as did local DoH colleagues.
DoH colleagues at some sites opted not to use the tools and used the standard DoH data collection tools.
A long term RFHA study has been requested to see how the process can be moved to an electronic format.
A standardized Monitoring and Evaluation 3 Month Impact Study template was designed by Dr Phil
Silvers, RFHA’s Monitoring and Evaluation Advisor, for use in all RFHD countries.
All 4 District Steering Committee Heads engaged to collect relevant standardized information on RFHD
2016 for the 3 month follow on Impact Study to be conducted early in February 2017. A successful and
positive pilot impact study was conducted in Western Cape and KZN in March 2016 which was shared with
all partners mid year 2016.

The Numerical Results
Overall Summary
Event Date People Male Female
0-11
months
12-59
months
5-14
years
15-24
years
25-49
years 50+ years
RFHD Total 39,689 13,273 26,416 1,830 5,764 4,147 5,261 13,073 9,614
12/10/2016 14,865 5,219 9,646 758 2,365 1,612 1,757 4,809 3,565
13/10/2016 14,732 4,820 9,912 622 1,954 1,671 1,987 4,822 3,676
14/10/2016 10,092 3,234 6,858 450 1,445 864 1,517 3,442 2,373
Registration Demographic Data
GENDER AGE
Event Date
Total
People
Total
Services
Total
Referrals
Core
Services
Add-on
Services
Total
Services
Core
Referrals
Add-on
Referrals
Total
Referrals
RFHD Total 39,689 142,105 4,078 118,367 23,738 142,105 3,490 588 4,078
12/10/2016 14,865 50,868 1,704 41,712 9,156 50,868 1,545 159 1,704
13/10/2016 14,732 57,434 1,416 46,922 10,512 57,434 1,138 278 1,416
14/10/2016 10,092 33,803 958 29,733 4,070 33,803 807 151 958
Services Split Referrals SplitPeople vs. Services

Registrations by Rotary District
Male Female 0-11mths 12-59 mths 5-14 yrs 15-24 yrs 25-49 yrs 50+ yrs
RFHD Total 39,689 13,273 26,416 1,830 5,764 4,147 5,261 13,073 9,614
12/10/2016 14,865 5,219 9,646 758 2,365 1,612 1,757 4,809 3,565
13/10/2016 14,732 4,820 9,912 622 1,954 1,671 1,987 4,822 3,676
14/10/2016 10,092 3,234 6,858 450 1,445 864 1,517 3,442 2,373
District Steering
Committee Head Event Date People Male Female 0-11mths 12-59 mths 5-14 yrs 15-24 yrs 25-49 yrs 50+ yrs
D9350 Bev Frieslich District Total 12,436 4,212 8,224 318 1,750 1,546 1,455 4,223 3,144
D9350 Bev Frieslich Day 1 5,170 1,715 3,455 181 814 586 622 1,673 1,294
D9350 Bev Frieslich Day 2 5,059 1,683 3,376 94 741 785 529 1,656 1,254
D9350 Bev Frieslich Day 3 2,207 814 1,393 43 195 175 304 894 596
D9400 Steve du Plessis District Total 15,659 5,162 10,497 791 2,536 1,513 2,281 5,394 3,144
D9400 Steve du Plessis Day 1 5,035 1,717 3,318 279 683 514 611 1,850 1,099
D9400 Steve du Plessis Day 2 5,920 2,009 3,911 276 852 585 960 2,049 1,198
D9400 Steve du Plessis Day 3 4,704 1,436 3,268 236 1,001 414 710 1,495 847
D9370 East Hennie de Bruin District Total 7,037 2,303 4,734 391 968 667 1,060 2,072 1,879
D9370 East Hennie de Bruin Day 1 2,490 900 1,590 135 491 220 322 727 595
D9370 West Gianna Doubell District Total 4,557 1,596 2,961 330 510 421 465 1,384 1,447
D9370 West Gianna Doubell Day 1 2,170 887 1,283 163 377 292 202 559 577
D9370 West Gianna Doubell Day 2 1,251 363 888 90 72 76 139 399 475
D9370 West Gianna Doubell Day 3 1,136 346 790 77 61 53 124 426 395
PeopleEvent Date
Rotary District
GENDER AGE
GENDER AGE

Registrations by South African Province
People Male Female 0-11mths 12-59 mths 5-14 yrs 15-24 yrs 25-49 yrs 50+ yrs
RFHD Total 39,689 13,273 26,416 1,830 5,764 4,147 5,261 13,073 9,614
Gauteng Steve du Plessis Province Total 7,588 2,614 4,974 283 1,070 642 990 2,921 1,682
Gauteng Steve du Plessis Day 1 2,580 912 1,668 113 253 320 302 1,052 541
Gauteng Steve du Plessis Day 2 2,827 996 1,831 87 378 232 372 1,096 662
Gauteng Steve du Plessis Day 3 2,181 706 1,475 83 439 90 316 773 479
Limpopo Steve du Plessis Province Total 1,924 651 1,273 96 285 344 397 439 363
Limpopo Steve du Plessis Day 1 665 262 403 44 172 106 67 140 136
Mpumalanga Steve du Plessis Province Total 3,693 1,115 2,578 222 803 317 531 1,072 748
Mpumalanga Steve du Plessis Day 1 967 266 701 53 123 46 138 305 302
Mpumalanga Steve du Plessis Day 2 1,446 475 971 89 291 147 205 434 280
Mpumalanga Steve du Plessis Day 3 1,280 374 906 80 389 124 188 333 166
North West Steve du Plessis Province Total 2,454 782 1,672 190 378 210 363 962 351
North West Steve du Plessis Day 1 823 277 546 69 135 42 104 353 120
Eastern Cape Gianna Doubell Province Total 3,646 1,272 2,374 304 406 357 344 986 1,249
Eastern Cape Gianna Doubell Day 1 1,750 715 1,035 150 323 271 132 389 485
Eastern Cape Gianna Doubell Day 2 1,022 289 733 83 46 52 124 293 424
Eastern Cape Gianna Doubell Day 3 874 268 606 71 37 34 88 304 340
Free State Gianna Doubell Province Total 405 167 238 9 40 11 69 169 107
Free State Gianna Doubell Day 1 295 133 162 9 38 5 59 108 76
Free State Gianna Doubell Day 2 51 11 40 - - 6 3 25 17
Free State Gianna Doubell Day 3 59 23 36 - 2 - 7 36 14
North West Gianna Doubell Province Total 506 157 349 17 64 53 52 229 91
North West Gianna Doubell Day 1 125 39 86 4 16 16 11 62 16
Northern Cape Gianna Doubell Province Total - - - - - - - - -
Northern Cape Gianna Doubell Day 1
Western Cape Bev Frieslich Province Total 12,436 4,212 8,224 318 1,750 1,546 1,455 4,223 3,144
Western Cape Bev Frieslich Day 1 5,170 1,715 3,455 181 814 586 622 1,673 1,294
Western Cape Bev Frieslich Day 2 5,059 1,683 3,376 94 741 785 529 1,656 1,254
Western Cape Bev Frieslich Day 3 2,207 814 1,393 43 195 175 304 894 596
KwaZulu-Natal Hennie de Bruin Province Total 7,037 2,303 4,734 391 968 667 1,060 2,072 1,879
KwaZulu-Natal Hennie de Bruin Day 1 2,490 900 1,590 135 491 220 322 727 595
Province Name
District Steering
Committee Head
GENDER AGE

Core RFHD Services Provided

Rotary Add-on Services Provided

Service Referrals Provided

Proposed Changes for 2017
A Public Private Partnership Programme of this magnitude with multiple stakeholders is always going to
be challenging. Each year does brings similar challenges that together as partners we endeavor to improve
upon and move forward positively.
Observations and recommendations for 2017 Campaign would include:
 Improving communications, training, education and feedback of the Programme within Rotary
and DoH structures
 Improving Data Collection training and implementation at Rotary club and site level
 Improved adherence to timelines and feedback
 Collaborative selection of relevant sites between Rotary Clubs and DoH colleagues
 Strengthening of Rotary District leadership with Provincial and District DoH relationships
throughout the year leading to the RFHD’s
 Continued improvement and reach in the Media

Positive Impact
The feedback and response provided by partners, community members and friends truly demonstrate
the success of the RFHD efforts. A few examples:
The passing of time has not diminished my gratitude for your not only introducing me to the
wonderful work of RFHA but also for the privilege of including me in your Programme. It was a
humbling experience.
By word of mouth feedback, the community was very happy and their wish was that you could have
remained there permanently. Most importantly is that they really appreciated the three days services.
It would be good to know how it has impacted on their lives.
May the Almighty grant you and your team the strength to carry on so that you may reach more
and more lives.
Your dedication is much appreciated and looking forward to being of help wherever I may be needed.
Dr Semane Bonolo Molotlegi: Queen Mother of the Royal Bafokeng Nation
The health days open up this opportunity for the individual to access the Power of Knowing their
Health Status. The presentation of the Rotary Family Health Day platform to the public in a bright
and friendly way has been invaluable in bringing assistance to those who really need it. It is also a
marvelous unifying of Rotarians who all work together across South Africa in a spirit of compassion
and responsibility.
We are most grateful to the Health Department for the added Work in collaborating with the
Rotarians to make this a successful venture
Gianna Doubell: Rotary District Governor Elect D9370 and Steering Committee Chair D9370 West
The RFHD puts our members at the coal face of poverty, serving Humanity and doing good in our
communities.
This is truly Rotary in ACTION .
Bruce Steele Grey: Rotary District Governor D9370

The Community of Boitekong are very happy about the RFHD’s and wish it can be done quarterly so
that health services reach out to the community. They are forever grateful to Rotary and the
Department of Health – may our great Lord bless you all.
Richard Molareng: Boitekong Progressive Youth Manager
Caxton journalists are ‘on the ground’ with Rotarians around the country to promote and record the
Rotary Family Health Days as they take place with a view to helping to entrench this wonderful
project in the National Department of Health calendar.
Bevis Fairbrother: Manager Caxton Community Newspapers
District 9400 in general is committed and putting systems in place to optimize the operation of the
RFHD’s for the Health Benefit of the under privileged at large and for the protection of general public.
Especially for those under privileged who due to circumstances will not visit a regular clinic.
Jankees Sligcher: Rotary District Governor Elect D9400
Once again this year in District 9350 we count the Rotary Family Health Days as successful and
worthwhile. Many clubs and Rotarians were happily involved with the organization of sites and the
coordination of health professionals and NGOs, and it is clear that there are multiple benefits from
the programme.
Although in the Cape Town area there are excellent examples of good service to communities by the
clinics and health centres run by both the Department of Health and the City, there is no doubt firstly
that the “one-stop shop” offered to families of testing, information and additional services at our sites
is effective and helpful for the clients. We often find also that clinics and NGOs appreciate the
opportunity of a concentrated effort towards their various campaign targets.
Secondly, lasting and useful relationships and partnerships have been developed over the course of the
RFHD programme with the Department, the City and many NGOs and health professionals. It has
also been good to see the Province, representing the national Department, and the City working
harmoniously.
And from a Rotary perspective this is a great hands-on project for clubs, involving many Rotarians
in active and rewarding service. It has also been really helpful in our drive to encourage clubs to work
together, with many examples of joint site management and good collaboration at the planning and
training workshops.

Ian Pursch: Rotary District Governor D9350

Conclusion
The Rotary Family Health Days 2016 have had a significant and meaningful impact on the lives of
thousands of people living in South Africa.
Once again, the willingness of all Partners and individuals to work positively together to find solutions to
challenges has been overwhelming in this common Call to Action throughout our Country.
The Rotary Family Health Days have most assuredly created awareness around the Rotary brand and
should impact positively on growing the membership of the organization.
All three Rotary District Leadership have indicated a positive response in going forward into the 2017
Campaign to build on lessons learned again this year to expand the Programme.
The National Department of Health are committed to the 2017 Campaign.
In this year, it has been noted that the RFHD Programme is becoming better known and followed with
interest across many sectors of South Africa.
We thank all our Partners – both public and private - for their leadership, collaborative attitude and
commitment that has certainly made the Rotary Family Health Days another wonderful success!
We can achieve so much more together to make a difference in the lives of those less fortunate than
ourselves.
We applaud you!

Partner Details
Rotary International
Rotary brings together a global network of volunteer leaders who
dedicate their time and talent to tackle the world’s most pressing
humanitarian challenges. Rotary connects 1.2 million members from
more than 200 countries and geographical areas. Their work impacts
lives at both the local and international levels, from helping families in
need in their own communities to working toward a polio- free world
in the spirit of the Rotary motto of “Service Above Self”. Rotary
International’s Six Areas of Focus include:
 Peace and conflict prevention/resolution;
 Disease prevention and treatment;
 Water and sanitation;
 Maternal and child health;
 Basic education and literacy; and
 Economic and community development
The RFHD Programme falls under 3 of the above – Disease Prevention
and Treatment, Maternal and Child Health, and Peace and Conflict
Prevention/Resolution.
In South Africa, all three Rotary Districts are engaged on the RFHD
Programme – including 225 clubs in all 9 Provinces and over 5 000
Rotary volunteers to support, facilitate, manage, mobilize and
support partners at site level.
South African National Department of Health
The NDoH’s mission is to improve the health status of all South
African citizens through the prevention of illnesses and the promotion
of healthy lifestyles and to consistently improve the healthcare
delivery systems by focusing on access, equity, efficiency, quality and
sustainability.
As the Primary Healthcare partner in the RFHD’s, the NDoH
committed to providing free core medical services by bringing
components of their existing Health Counselling and Testing (HCT),
and Expanded Programme on Immunisation (EPI) and prevention of
Non- Communicable disease campaigns to each of the sites over the
three days.

Gilead Sciences
Advancing Therapeutics, Improving Lives
Gilead Sciences, Inc. is a research-based biopharmaceutical company
that discovers, develops and commercializes innovative medicines in
areas of unmet medical need. They strive to transform and simplify
care for people with life-threatening illnesses around the
world. Gilead's portfolio of products and pipeline of investigational
drugs includes treatments for HIV/AIDS, liver diseases, cancer,
inflammatory and respiratory diseases, and cardiovascular conditions.
Their portfolio of marketed products includes a number of category
firsts, including complete treatment regimens for HIV infection
available in a once-daily single pill and the first oral antiretroviral pill
available to reduce the risk of acquiring HIV infection in certain high-
risk adults.
Strength Through Partnership: Collaborations of all kinds – with
partners in science, academia, business and local communities – are
central to their work. Partnerships enhance their ability to develop
innovative medicines and deliver them to people as efficiently as
possible.
Growing Worldwide Reach: Gilead was founded in 1987 in Foster City,
California. Since then, they have grown to become one of the world’s
largest biopharmaceutical companies, with 8,000 employees across
six continents.
Providing Access to
Life-Saving Medicines: Gilead’s mission is to discover, develop and
deliver therapies that will improve the lives of patients with life-
threatening illnesses around the world. Gilead makes it a priority to
increase access to these medicines for people who can benefit from
them, regardless of where they live or their economic status. Today,
Gilead works to increase developing world access to its medicines for
HIV/AIDS, viral hepatitis and visceral leishmaniasis.
Guiding Principles
Responsibility: Gilead focuses on the geographic and therapeutic
areas where the company and its medicines can make the greatest
difference.
Partnership: Strategic partnerships with other companies and
organizations enhance their ability to deliver our medicines to people
living in resource-limited countries. These collaborations have been
critical to expanding access to their medicines.
Sustainability: Gilead treatment expansion programs are designed to
be sustainable, so that patients can continue to benefit for many
years to come. To help ensure sustainability at the country level, they

support efforts to build local healthcare capacity and strengthen
health systems.
Adaptability: Gilead regularly assess their access initiatives and make
adjustments as needed in response to lessons learned, stakeholder
feedback and evidence of program effectiveness.
The Gilead Foundation: The Gilead Foundation, a non-profit
organization established in 2005, seeks to improve the health and
well-being of underserved communities around the world. Their
giving focuses on expanding access to HIV and hepatitis education,
outreach, prevention and health services.
U.S. President's Emergency Plan for AIDS Relief
(PEPFAR)
South Africa, with support from the United States, through the U.S.
President's Emergency Plan for AIDS Relief (PEPFAR), provides more
than 3 million South Africans with antiretroviral treatment (ART) -
saving countless lives, keeping families together, and increasing South
Africa's overall economic productivity.
Since 2004, PEPFAR has invested more than $5 billion in South Africa's
HIV and TB response, helping to support an unprecedented expansion
of prevention, treatment and care services.
To control the epidemic and achieve an AIDS-free generation, the
Governments of the Republic of South Africa and the United States
are working together to refocus PEPFAR resources for greater impact;
focusing programs on 27 districts identified as having the highest
HIV/AIDS burden in South Africa. Special focus is also being given to
two additional districts with mining and industrial activities, to
prevent these areas from becoming high-burden areas as well as
focusing on girls and young women.
Adolescent girls and young women remain the most vulnerable to
new HIV infections; girls aged 15-19 years are up to eight times, while
young women 20-24 are more than three times, more likely to be
infected with HIV than their male peers. PEPFAR’S DREAMS initiative
aims to reduce these numbers in five districts in KwaZulu-Natal and
Gauteng Provinces – districts identified as high burden and high
transmission.
Going where the virus is ensures that we are doing the right things, in
the right places, right now.
· Right Things: Expanding access to a combination of evidence-
based HIV/AIDS prevention, treatment, and care services that are
most effective and efficient in preventing new HIV infections and
saving lives.

· Right Places: Targeting resources and HIV/AIDS services to the
geographic areas and populations with the highest HIV/AIDS burden
and unmet need.
· Right Now: Using the latest micro-epidemic data analysis from
the National Department of Health to focus efforts to act with
urgency, to fundamentally change the course of the epidemic.
South African Broadcasting Corporation
Foundation (SABC Foundation)
The SABC , as the national broadcaster in South Africa through the
SABC Foundation, has signed a second 3 year MoU with RFHA to
broadcast the Public Service Announcements (PSAs) across their
various TV and radio platforms, as well as conduct interviews with key
players in the rollout of the RFHDs. This partnership forms part of
their vision and mission to serve the interests of SA citizens from all
walks of life.
The SABC adheres to the Broadcasting Act, which aims to establish &
develop a broadcasting policy in the Republic in the public interest
and for that purpose to contribute to democracy, development of
society, gender equality, nation building, provision of education and
strengthening the spiritual and moral fibre of society.
As a good corporate citizen, the SABC Foundation is actively involved
in a range of developmental and social projects across the country.
Equally important is the alignment of SABC Foundation CSI activities
with those of its core business. In addition, the SABC Foundation
mandate falls in line with United Nations MDG’s. Amongst these are:
education; health; community development, women and children
The SABC will remain the catalyst for positive social action, assisting in
transforming society through the content that it provides, reflecting
the true image of our country, its people, its dreams and aspirations.
Caxton Community Newspapers
Founded in 1980, Caxton & CTP Publishers and Printers Limited is an
unconventional business success story. Doing things differently and
better for more than 25 years, the group has grown from small
beginnings into one of the largest publishers and printers of books,
magazines, newspapers and commercial print in South Africa.
Through its ownership or partnership with 130 urban and regional
newspapers, covering most of the country, Caxton is the ideal partner
to help spread the Rotary Family Health Day word far and wide. With
a total weekly distribution of more than two million, all newspapers

have close ties with their respective communities. In fact, many staff
members actively participate in service organizations like Rotary and
fully appreciate the importance of the project. This year, Caxton was
also able to add an impressive arsenal of 73 websites, each ‘powered’
by their respective newspaper titles and linked through Caxton Digital
Media. Combined, the ‘title sites’ attracted 2,5 million ‘unique
visitors’ and 7,2 million ‘page views’ in July alone. These figures grow
monthly. Much of the traffic is via ‘mobile’ and will, therefore, reach
people who may not always have access to newspapers.
Alere
Alere delivers reliable and actionable health information through
rapid diagnostic tests, resulting in better clinical and economic
healthcare outcomes globally. Our high-performance diagnostics for
infectious disease, cardiometabolic disease and toxicology are
designed to meet the growing global demand for accurate, easy-to-
use and cost-effective near-patient tests. Our goal is to make Alere
products accessible to more people around the world, even those
located in remote and resource-limited areas, by making them
affordable and usable in any setting. By making critical clinical
diagnostic information available to doctors and patients in an
actionable timeframe, Alere products help streamline healthcare
delivery and improve patient outcomes.
Paprika Graphic and Communication Studios
Paprika Graphics is an established, dynamic design studio that has a
proven track record in developing creative visual solutions.
Whether developing corporate identities, turnkey projects or fully-
fledged campaigns, the Paprika team is committed to excellence in
design and delivery.
Our client base is as diverse as our expertise and includes foreign
entities, corporates, government institutions and small businesses.
Our extensive experience and long-standing reputation is built on a
hands-on approach. We partner with our clients to ensure quality,
practical and workable solutions tailored to your budget – our vision
being ultimate client satisfaction.

Sesego Cares
Sešego Cares, a South African registered Section 21 Company / NPO
with 18A status was established in 2005 by volunteers to make a
sustainable difference in the lives of vulnerable people in Southern
Africa. The ethos of Sešego Cares is hinged on the spirit of ubuntu to
bring together people willing to offer their time, skills and donations
to help various socially significant projects in communities across
Southern Africa.
Rotary Districts and Club Partners
ROTARY DISTRICT 9350: WESTERN CAPE
Rotary Club of:
 Am Kap
 Bellville
 Blouberg
 Cape of Good Hope
 Claremont
 Constantia
 Durbanville
 Goodwood
 Hout Bay
 Kromboom
 Melkbos
 Newlands
 Oostenberg
 Pinelands
 Sea Point
 Signal Hill
 Tygerberg
 Waterfront
 Wynberg
 Gordons Bay
 Helderberg
 Helderberg Sunrise
 Somerset West
 Strand
 Overberg
 Hermanus
 Paarl
 Swellendam
 Breede River
 Franschhoek

 Stellenbosch
 Worcester
 George
 Knysna
 Mossel Bay
 Oudtshoorn
 Plettenberg Bay
 Beaufort West
ROTARY DISTRICT 9370 EAST: KZN
Rotary Club of:
 Amanzimtoti
 Hibiscus Coast
 Port Shepstone
 Scottburgh
 Shelley Beach
 Durban Clairwood Park
 Durban North
 EClub One of SA
 Chatsworth High Noon
 Chatsworth
 Merewent
 Isipingo
 Morningside
 Queensburgh
 Phoenix
 Reservoir Hills
 Umhlanga
 Ballito
 Zimbali
 Empangeni
 Mtunzini
 Richards Bay
 Eshowe
 Melmouth
 Ulundi
 Nongoma
 Pietermaritzburg Azalea
 Hilton
 Howick
 Pietermaritzburg
 Dundee
 Newcastle
 Estcourt

ROTARY DISTRICT 9370 West : Eastern Cape, part Northern Cape,
Free State and part North West
Rotary Club of:
 Algoa Bay
 Port Elizabeth
 Port Elizabeth South
 Port Elizabeth West
 Port Elizabeth Sunrise
 Uitenhage
 Uitenhage South
 Grahamstown Sunset
 Port Alfred
 Stutterheim
 Kimberley
 Kimberley South
 Luhkanji Sunset
 Queenstown
 Kenton
 Bloemfontein Thabure
 Acadia
 Beacon Bay
 Bonza Bay
 East London
 Gately
 Gonubie
 Potchefstroom
 Potch Mooi
 Klerksdorp
 Flamingo Welkom
 Welkom Sunset
 Welkom
 Odendaalsrus
 Welkom Bahomi
 Ficksburg
ROTARY DISTRICT 9400: Gauteng, Limpopo, Mpumalanga, part
North West
Rotary Club of:
 Haenertsburg
 Louis Trichardt
 Phalaborwa
 Polokwane
 Pietersburg 100
 Giyani

 Pretoria West
 Pretoria Sunrise
 Riverside
 Vanderbijlpark
 Three Rivers
 Knights Pendragon
 Bedfordview
 Edenvale
 Johannesburg East
 Benoni Aurora
 Benoni
 Boksburg Lake
 E Club SA D9400
 Kyalami
 Johannesburg New Dawn
 Johannesburg North Central
 Morningside
 Rustenburg (launch site under the direction of Rotarian
Wilma Lig)
 Rustenburg Kloof (launch site)
The National Community Radio Forum
NCRF is a national, membership-driven association of community
radio stations and support service organizations. Radio station
members are independent non-profit CBO’s, owned and run by
diverse local communities who actively participate in the
development of programming activities for sustainable non-
discriminatory local development. Our work is to build an enabling
environment and a coherent sector identity, ensuring continued
healthy growth of community radio in South Africa.
Vision: ”A sustainable and independent Community Radio sector in
South Africa builds grassroots democracy by mobilizing all
communities to engage in their own development — and enables the
expression of the diverse voices of civil society — through access to
the airwaves and participation in the programming of radio stations.
YFM
YFM (99.2 FM) is a "Youth" radio station in Johannesburg, South
Africa. Established in 1997, the station is formatted to mostly play
urban music genres such as Kwaito, Hip Hop, and R&B along with a
minority of its airtime being dedicated to talk shows. As noted by the
name, the station's core audience consists of young South

Africans.99.2 YFM is Gauteng’s leading youth radio station. YFM
characterizes their core audience as "young South Africans who are
imaginative, curious and ambitious. They are continuously seeking
new ways to improve their lives and their communities so that they
are able to lead successful and rewarding lives." The YFM brand has
experienced a meteoric rise to iconic status since its inception close
to 15 years ago. As the first authentic voice of Black Urban Youth
culture the station has been key in identifying and triggering trends in
the youth market.
Through the creation of a language that extends beyond just radio,
the YFM brand has defined a whole new lifestyle proposition for post
democracy young black South African’s. YFM has always been a
mirror and often a catalyst to lifestyle changes and preferences
amongst young urban black youth. Over the last 15 years YFM has
increasingly seen the profile of its listeners changing. South African
black urban youth’s socio-economic conditions have improved greatly
over the last few years. A large proportion of our YFM listeners now
fall into this category. A significant number of the station’s
listenership falls into the LSM (6-10) bracket. This has had a direct
impact on the way YFM markets itself as a brand and specifically on
how we engage with our consumers. The young black YFM listener –
enjoying significant professional success, is very social, loves
networking and partying with others (irrespective of race or colour)
who share similar tastes and aspirations.
Independent Newspapers
People are at the heart and soul of Independent Media. Together
with our growing unique online audience of nearly three million, our
print publications have a loyal readership in excess of six million while
our star magazines, GQ and Glamour, in partnership with Condé Nast
International, offer a combined readership of 17,1 million local and
international readers.
Independent Media is one of South Africa’s leading multi-platform
content companies. Our stable of fine, quality publications include 20
of the country’s most prominent newspapers with The Star in
Johannesburg, Cape Times and Cape Argus in Cape Town and The
Mercury in Durban firmly entrenched in millions of households
throughout South Africans. African Independent is the only title which
serves the African continent and I'solezwe lesiXhosa provides daily
news to the 3,5 miillion literate Xhosas in the Eastern Cape.Business
Report is South Africa's largest business newspaper wiith 1,2 million
readers.
Independent Online, popularly known as IOL, is Independent’s current
digital offering, and brings millions of readers breaking news as

events happen in the country and around the world. With a growing
daily unique online audience, iol.co.za is one of the largest news and
information websites in South Africa.
Independent Media’s established loyal base, is due to its
uncompromising approach to delivering fresh, original content to its
audiences, with the aid of cutting edge journalism from South Africa’s
most talented news staff. People trust our brands. With diversity
being our key objective, we offer news and information suited for
every South African.
Independent Media is geared for growth. With the adoption of best
global practice, investment in state-of-the art technology and the
employment of highly skilled individuals, the company aims to
become the leading content provider across media platforms in
Africa.
Media 24
Media24 is South Africa’s leading publisher with interests in digital
media and services, newspapers, magazines, ecommerce, book
publishing, print and distribution. It is part of Naspers, a multinational
group of media and ecommerce platforms.
Our purpose: Building communities through content, technology, and
commerce.
What we do: We create experiences. Through excellent journalism,
and products and services that are relevant and useful, we serve our
customers wherever they are.
How we do it: We use customer insights to develop and deliver
products that inform, entertain, educate, and connect audiences.
The core values that drive Media24’s conduct are courage, integrity,
accountability and respect.

RFHD Programme Summary South Africa 2016 v2

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RFHD Programme Summary South Africa 2016 v2