This document discusses strategies for attracting and retaining Rotary members. It notes that 50% of prospective members hear about Rotary through personal connections. Research shows that members leave due to issues with club environment (23%) and cost/time commitments (30%). To attract new members, clubs need flexibility in meeting formats, attendance policies, and membership types. Satellite clubs and corporate memberships can provide more options. The document recommends allowing variation in meeting times, formats, and attendance policies to make clubs more accommodating.

1. Attracting Members
RLI Part II
Mohamed Yasser

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RLI-Part II - Attracting members 5
Managing
expectations
Engaging
members
Attracting
members

8. ROTARY
8
1,174,890
-14,576 since 1 July 2019
36,159
+269 since 1 July 2019
24%
202,738
+13,369 since 1 July 2019
10,592
+419 since 1 July 2019
50%
ROTARACT
MEMBERS
CLUBS
WOMEN
WOMEN
1 July 2020

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10. 1 0
WHO ARE THESE PROSPECTIVE MEMBERS?
50% hear about Rotary through
a personal connection
MEMBERSHIP LEADS CURRENT MEMBERS
Under 40 63% 5%
Women 35% 21%

11. WHY MEMBERS LEAVE
11
23%
Club environment
30%
Cost and/or time
19%
Unmet expectations

12. WHY DO
MEMBERS
LEAVE?
Too expensive/
too much time
Club Unmet
environment expectations
31% 21
%
15%
43%
35%
Would NOT recommend their club
Would NOT recommend Rotary
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RLI-Part II - Attracting members 12

18. 1. Local community service
2. Friendship & fellowship
3. Professional development
opportunities
WHAT MEMBERS WANT

19. Lack of resources
Lack of time
Lack of vitality and size
Lack of interest in community service
Less prestige
Less professional networking opportunities
1
2
3
4
5
6
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20. Members need:
• Flexibility in meeting frequency,
format, and attendance.
Clubs need:
• New membership types.
• Discretion in member classification
and club composition.
Research and pilot conclusions
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20

21. TAKE YOUR
CLUB IN A
NEW DIRECTION
Is your club flexible and ready for
the future?
New resources on satellite clubs,
passport clubs, and Corporate
Membership can help you create
an experience that works for
every member.
21
ROTARY.ORG/FLEXIBILITY

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23. • Greater flexibility in meeting
frequency & attendance.
• Removed limitations on how clubs
conduct their meetings.
• More broadly defined classification
and club composition.
2016 council on legislation dictions
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24. Family Membership
Corporate Membership
Associate Membership
Friends of Rotary.
Flexibility in composition
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RLI-Part II - Attracting members 24
1
2
3
4

25. • To allow Clubs decide to vary their
meeting times, whether to meet online
or in person, and when to cancel a
meeting, as long as they meet at least
twice a month.
Flexibility in club meetings & attendance
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25

26. If I'm a Rotaract member and a Rotary
member, do I have to pay dues to both clubs?
Yes. You would pay the required club or district dues
for both clubs and annual Rotary member dues to
Rotary International. However, your club has the
flexibility to create different membership types for
Rotaract members and young professionals. This
could include reduced club or district dues for
members who belong to both Rotaract and Rotary, as
long as the club subsidizes the RI dues for the
member.
Rotaract
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27. Satellite Clubs offer more flexibility to attract
members that may not, and would not, join a
traditional Rotary Club.
They may look and feel like a separate club
because they will have their own leadership and
committees but these leadership roles and
committees are expected to be in close
partnership with the parent club.
What is a Satellite club
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RLI-Part II - Attracting members
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28. Rotary
leadership
Institute
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