Brief overview of the organization Moldovan Environmental Governance Academy (MEGA) and its key innovation, MEGA Generation: The Game with Impact. More information is available at www.megageneration.com

2. ORGANIZATION OVERVIEW
Moldovan Environmental Governance Academy (MEGA)
represents an innovative on-line gamified platform and off-line
community around it that solve the issue of low quality of
environment due to unsustainable practices, lack of knowledge,
and inability of the current top-down environmental governance
to address the issue in a cost-efficient way. More information is
available at www.megageneration.com.
MEGA vision:
A completely sustainable world, where every person lives an eco-
friendly life, builds his/her own eco-innovations, and thus creates
positive social/environmental impact in a fun way anywhere in the world.
MEGA mission: We make people’s green dreams come true.
Current progress:
LVL1:
Establishment
LVL2:
Prototyping
LVL3:
First Testing
LVL4:
Public Launch
LVL5:
Mobile app
LVL6:
Scaling up
LVL7:
Global impact

3. PROBLEM / OPPORTUNITY
Social and environmental issue:
Barriers experienced by residents (especially rural unprivileged
communities) in developing countries, such as Moldova, to access and
apply efficient open-source eco-innovations. These communities are in
need for solutions to improve quality of the environment their members
live in and thus enhance social wellbeing and improve their health.
Residents of developing countries suffer from
pollution , low quality of environment, and inability of
current governance to solve this issue.
Example: In Moldova about 95% of groundwater
resources is contaminated by waste pollutants, while
more than 70% of population use groundwater as
drinking water supply. This causes a series of
illnesses and increases morbidity rate in the country.
People usually cannot improve quality of
environment they live in due to high costs of
commercial solutions and lack of environmental and
engineering knowledge to build own ones.
Example: A commercial water purification filter
costs around 200 USD, while the construction of a
no-less-efficient DIY (Do-It-Yourself) one sums up to
about 50 USD.

4. SOLUTION / INNOVATION
MEGA innovation, where YOU play for impact:
MEGA Generation offers the power to learn, innovate, and co-create in
an engaging and fun way. It gives people the possibility to get real
open-source eco-innovations and improve environmental quality and
their wellbeing in a cost-efficient way through community-based
learning and co-creation with skillful young people worldwide.
On-line gamified platform allows people
/organizations in need for eco-innovative solutions to
post their issues, connect with active youth
worldwide, and co-create efficient eco-innovations
together in a cost-efficient and entrepreneurial way.
The platform is unique due to the connection of the
on-line game-like environment with real-world action.
Off-line MEGA Generation community consisting
of people /organizations in need for eco-innovations,
and youth willing to offer their passion and skills to
help them, learn, and have fun at the same time.
The two groups are connected through missions,
quests, e-learning, and networking center within the
platform, but perform necessary action in real world.

5. IMPACT
MEGA change statement by 2020:
MEGA Generation platform is the people’s first choice when it comes
to collaborative development of open-source eco-innovations and
sustainable solutions. By 2020 350 000 registered young makers,
environmentalists, and organizations will have created 30 000 types of
sustainable solutions that 700 000 community members will be using
to improve their environment and well-being in a cost-efficient way.
Key data and metrics:
1. On-line: user traction on the platform, growth rate
of user base, number and content of needs
(missions) posted by people in need or
organizations representing them, missions
completed successfully and eco-innovations
documented, quality of reports of eco-innovations
testing and impact achieved submitted by users.
2. Off-line : observations and measurements on eco-
innovations application and positive social and
environmental change achieved that are done on
site by Mission Providers and MEGA.
Scalability potential:
The 2 key features allow the project to grow virally:
1. Gamification: User engagement is designed in the
form of a game, making it fun and attractive for
people to participate and play more and more. The
system also motivates users to invite their friends.
2. Community: MEGA Generation is designed to
scale up virally by engaging community members
throughout its development and growth. And the
community-based co-creation increases
engagement and trust of users towards the platform
and community, making more individuals and
organizations interested to participate.

6. IMPACT
Customers and partners already obtained:
Currently 70 young people and 46 organizations and community members in need
are subscribed for the release of MEGA Generation. Until then we have delivered
services to and engaged in beneficial partnership with the following organizations:
Open-source eco-innovations already
implemented and tested:
+ Fixed and portable solar ovens
+ Solar water heater and shower
+ In-house wall garden made of bottles
+ In-house green wall system
+ Water filter for removing solid particles

7. TEAM
Alexandr Iscenco
MEGA Research &
Cooperation
Coordinator
Ruxanda Vihrest
MEGA Brand &
Communication
Coordinator
Maria Movila
MEGA Learning &
Change Agents
Coordinator
Benedikt Marschuetz
MEGA International
Cooperation Coordinator
Natalia Ursu
MEGA Support &
Opportunities
Johnathan Li
MEGA Green
Business
Developer
Liuba Mihai
MEGA Finance
Coordinator

8. TEAM
MEGA Team strengths and resources:
+ 7 passionate young people from Moldova, Canada, and Austria;
+ 1.5 years of creating MEGA value & positive impact in Moldova;
+ Tacit knowledge and experience in environmental management;
+ Knowledge and skills in DIY, 3D printing, training, marketing, etc.;
+ Experience in creating eco-innovations for the community;
+ Previous leadership in the organizations AIESEC and JCI;
+ Large network of contacts from communities we are part of:
AIESEC, Let’s Do It!, Kairos Society, Ashoka Changemakers, etc.;
+ Beta version of the key innovation is accessible for beneficiaries;
+ Research and gamification service delivered to first beneficiaries;
+ Available mentors from Austria and the US to guide us.
Recognitions and awards obtained so far:
+ Promising Project Award at Dell Education Challenge 2013
+ Pacesetter at Re-imagine Learning Challenge 2014
+ Semi-finalist at Verizon Powerful Answers Award 2014
+ Youth Award at the National Youth Festival 2014
+ Finalist at UNECE Ideas for Change Award 2015

9. NEXT STEPS
MEGA platform launch and scaling up:
The next logical step for us is to deliver the fully functional MEGA
Generation platform to our beneficiaries and scale it up in Moldova
and beyond. For that the following issued needs to be addressed and
solutions applied:
Issues / questions: Solutions / actions:
Functionality:
Does our platform functions as planned?
Is it able to ensure long-term sustainability?
Full innovation launch:
On the 5th of June 2015 we officially launch the
complete innovation and test its functionality
Market acceptance:
How do users perceive the on-line platform?
What would they like to see there?
Public Beta test:
In March - April 2015 we release the public Beta
and test it with the first 300 users
Accessibility and impact:
How do people interact with the innovation?
Does our platform bring intended value & impact?
Smartphone app and partnerships:
In September 2015 we release the app version and
deliver the platform on TEKEDU computer stations
Scaling up:
Do gamification tools increase engagement ?
How can we reach beneficiaries in other states?
Worldwide MEGA platform & community:
We add new gamified engagement elements and
translate game interface into national languages

10. NEXT STEPS
Current developments of the MEGA Generation platform:
The public Beta version is now available at http://megagame.azurewebsites.net
LET’S MAKE IT MEGA TOGETHER!