Social media refers to electronic platforms that allow users to connect and share content online. Popular social networking sites include Facebook, LinkedIn, and YouTube. Facebook has over 2 billion monthly users and allows people to connect with friends and share statuses, photos, and opinions. LinkedIn has over 400 million users and is a professional networking site for career and business connections. YouTube has over 1 billion users and people watch categories like gaming, music, and makeup videos. Social media provides benefits for businesses like customer engagement and marketing but requires constant attention and effort. Careers in social media include social media manager, strategist, and analyst roles.

1. SOCIAL MEDIA
LIVING IN THE CONNECTED WORLD

2. “We don’t have a choice on whether
we do social media, the question is
how well we do it” – Erik Qualman

3. WHAT IS SOCIAL MEDIA?
• Different forms of electronic communication
• A form where users create online communities to exchange
information, ideas messages, and other content
• A platform is a type of technology that allows users to build,
integrate, or facilitate a community
• A tool enables users to communication with each other online

4. SOCIAL NETWORKING SITES
• Virtual communities for people to share daily activities, post
opinions or various topics, and increase their circle of online
“friends”
• Companies use their sites to build relationships with customers
• Each site is different and are used for different uses

5. FACEBOOK
 2.23 Billion monthly users
 51% of users are between the ages of 18-34
 Facebook is a place where friends and family connect
 Users befriend mutual “friends” widening their online circle of friends
 Share statuses, pictures, and opinions on feed
 Promote their businesses by creating a “page” for followers and friends to like and share
 Users market and sell their things on Facebook market place
 Connect with others using instant messaging
 Businesses promote by using paid ads

6. LINKEDIN
 467 Million users
 It is designed for career and business professionals to connect with each other
 Applicants looking for careers and jobs
 Hiring managers and recruiters are active on this site
 Online hiring is the new thing and that is what this site gives you
 Linkedin isn’t just a tool for possible employers but builds your brand as employees

7. YOUTUBE
 Over 1 billion users on youtube
 Almost 5 billion videos are uploaded to youtube in a day
 Majority of users are from 18-34
 Youtube is the second largest search engine after google
 Most watched categories by females are “makeup and cosmetics”, “skin and nail care, and
“weight loss”
 Most watched categories by males are “collectible card games”, “Nintendo”, and “Sony play
station”

8. “Online is old news. Online in social
media is today’s news... Social
media is not a subset of the
internet. Social media is the
internet”

9. WHAT ARE THE BENEFITS OF SOCIAL MEDIA
PROS
Greater customer
engagement
Greater opportunity for
international market
Increased sales
Reduced marketing costs
CONS
Social media requires
constant attention
Social media needs a constant
presence to be known
Additional assistance to
properly run the account

10. CAREERS IN SOCIAL MEDIA
 Social Media Marketing Manager – Oversees all of the company’s social media functions
 Social Media Strategist – Decision maker who runs firm’s social media program
 Brand Manager – Manages the brand and it’s public relations
 Online Community Manager – Manages external engagement with customers through social
media sites
 Influencer Relations – Serves as a liaison between a company and those considered to be
influencers
 Social Media Specialist – Handles a variety of tasks by overseeing blog copy to implementing a
company’s entire social media program
 Social Media Analytics – Measures the results of a social media marketing efforts

11. “Yes, we know you’re a ninja on
Twitter, Facebook, and Foursquare,
and Mashable is your homepage –
but tell us something we don’t
know. Impress us.” – Dave Brown