Success factors of facebook & Nokia

2. Business Strategy
Presented to:
Presented By:

3. Key Success Factors
And

5. About facebook
Facebook is a for-profit corporation and
online social networking service based in
California, United States.
Founded: February 4, 2004, Cambridge,
Massachusetts, United States
CEO: Mark Zuckerberg
Founders: Mark Zuckerberg, Dustin
Moskovitz, Eduardo Saverin,Andrew
McCollum, Chris Hughes

6. History
Mark Zuckerberg along with his friends at the
Harvard University
A website through which students can
communicate
They increased the limitation
Finally in 2006 launched the website on the
World Wide Web
The prerequisites.
An invention that changed the
world and internet completely.

7. Subsidiaries
August 7, 2014
March 25, 2014
February 19, 2014
April 9, 2012

8. Facebook’s mission is to give people the power
to share and make the world more open and
connected.
Mission

9. Facebook…. A Complete Success
1.65 billion monthly active Facebook users
Some Facts
&
Figures
Five new profiles every second
16 Million local business pages
4.75 billion pieces of content shared daily
Every 60 seconds on Facebook:
510 comments are posted, 293,000
statuses are updated, and 136,000
photos are uploaded

10. Success Factors
Simple design… Its easy !!!
Facebook overtook Myspace in 2008
Couldn't change background patterns, box position,
link colors
Simple, non-competitive, and cleaner design
Blue, grey, and white were the only colors

11. Engaging features
Success Factors

12. Success Factors
Culture:
The word ‘Hack’ is everywhere
Focus on impact.
Move fast
Be bold.
Be open
Build social value

13. Success Factors
1,600 engineers in Facebook, managing over 500
million users
Employees:
One engineer, managing over
300,000 users!
Equivalent to

14. Success Factors
Risk Taking:
One of the driving forces of facebook business
When News Feed was first launched, it suffered
huge backlash

15. Success Factors
Product upgrades
Interface has changed repeatedly over the years
Loves to push out upgrades to its products
Always comes up with something new
News feed, timeline, cover photo, the list goes on
Often quick to address current issues

16. Strong Mobile Presence:
Success Factors
Didn't waste any time moving to mobile
Facebook application on tablets & smart phones
Facebook just one click away
Messaging, uploading photos, reading news, and
more

17. Success Factors
Acquisition:
Acquisition has been a strategy of
facebook to eliminate the chances
that anyone would stand against facebook
& to become a giant as facebook is.

18. Success Factors
Wide-ranging users:
Worldwide.. Spread around
the globe
They range in age
Different languages for different
users
2014 Facebook Demographic
Report:
Added 10.8 million adults
in the 25 to 34
Added 16.4 million new
users in 35 to 54-year-old
Added 12.4 million
new users over age of 55

19. Success Factors
No Close Competition:
It has not faced any sort of competition in the market
People are left with only a few options
Two entirely different beasts
common: social networking
1 billion more active users
Easy to use (no need of hashtags, symbols)

20. http://www.pocket-lint.com/news/126998-10-
reasons-why-facebook-has-lasted-10-years
https://zephoria.com/top-15-valuable-facebook-statistics/
http://retailindustry.about.com/od/retailbestpractices/ig/Co
mpany-Mission-Statements/Facebook-Mission-
Statement.htm
https://www.technotification.com/2015/01/why-
facebook-is-so-popular.html
https://www.techinasia.com/facebook-success
References

22. About Nokia
A brand born in 1865 as a paper mill in Finland
Revolutionized the world of communication
Finnish multinational communications and
information technology company
Founders: Fredrik Idestam, Leo Mechelin
CEO: Rajeev Suri

23. History
NMT built the first international mobile phone network in 1981
Nokia DX200, their first digital telephone
1987 world saw Mobira Cityman, the first handheld phone
1992 Nokia 1101, Nokia’s first GSM handset
1998, Nokia became the world leader in mobile
First 3G enabled phone Nokia 6650 in 2002
Nokia partnered with Microsoft in 2011

24. Vision
we’re shaping a new
revolution in how
people, businesses, and
services connect with
each other, creating new
opportunities for our
customers, partners, and
communities.
Mission
Our strategic intent is
to build great mobile
products our job is to
enable billions of
people
everywhere to get
connected.

25. Success Factors
In Dec 2009:
R&D sites in 16 countries
37,020 people
30% of total employees
Research Center:
500 researchers
7 countries
Nokia Institute of technology
Research &
Development:

26. Biggest Mobile manufacturers
(internet & communication)
123,000 labor force in 120 countries
15 Manufacturing facilities
Higher productivity & low cost
(Employees + Assets)
Production
Facilities:
Success Factors

27. Use extra resources to develop
operational tools
Learning Opportunities for employees
To run skill development willingly
Retention of employees
Success Factors
Faster
Learning
Curve:

28. Innovative Activities
R&D’s long term objectives:
• New & Innovative products
• New methods to run company
R&D’s short term objectives:
• To assure key technologies rather
than
• New technologies
Interrelates with universities, other
companies & research institutes
Success Factors

29. Strong Distribution
Network:
Digital distribution center for N-gage
games
Customer support centers in Singapore
Improved support for selling partners in
different countries
Incorporating devices with innovative
services through Ovi (maps, apps etc.)
Success Factors

30. Success depends upon people
55000+ personnel from 115
nationalities
Diversified workforce:
 A competitive advantage
 More innovative people
 Better solutions
 Customer insights all around
globe
Capable Workforce:
Success Factors

31. Success
Factors

32. Success
Factors

33. References
http://successstory.com/companies/nokia
http://company.nokia.com/en/about-us/our-
company/our-vision
http://documents.tips/documents/mission-statement-
of-nokia.html
http://mba-lectures.com/management/strategic-
management/1120/key-success-factors-of-
nokia.html