Benefits of implementing Google Authorship for your business and/or clients along with our case studies.

1. Google Authorship
“I want my face on a
Google search results
page.”
Rob Gazzola, Founder – Gazz Consulting
W: www.gazzconsulting.com
E: gazzconsulting@gmail.com
Google+: https://plus.google.com/+RobertGazzola

2. What is Google Authorship?
 To the naked eye, Google authorship is the photo
and byline that appears on search results pages.
 Authorship is the connection between Google+
profiles and content.
 A highly effective way of connecting and
promoting content on search results pages.
 Get credit for the unique,
relevant and engaging content
that Google is asking for!

3. What is Google Authorship?

4. What is Google Authorship?

5. Why Should I Care?
 The eye gravitates to photos, and especially in
local search, people want to know there is real
person they can deal with.
 Lower organic search results can stand out more
than higher ranked competitors.

6. Why Should I Care?

7. How Does Authorship Work?
 Create & verify your personal Google+ profile with
complete details.
 Your Google+ profile photo needs to be a
headshot.
 On your Google+ profile list custom
links in Contributor Section for where
your content will be posted.
 Add a link in all of your content posts
(google+profileURL)?rel=author
Example:
https://plus.google.com/+RobertGazzola?rel=author
 Verify:
http://www.google.com/webmasters/tools/richsnippets

8. Our Strategy: For Dental Clients
 Question: Where to contribute quality content?
 Strategy 1: Set up Google Alerts for ‘dental
health’
 Assumptions: If sites are included in Google
Alerts, they should be viewed as ‘quality’ sites by
Google
 Review the search results for sites that accept
article submissions.
 Example:
 Utilize writing services like textbroker.com &
iwriter.com
 Challenge: Review time can be long and

9. Our Strategy: For Dental Clients
 Question: Where to contribute quality content that
we can control?
 Strategy 2: Set up
client – specific
personal blogs on
Patch.com
 Add byline at the end of all articles. Example
About the Author
Dr. Dan Kelliher is an award winning cosmetic and smile
makeover dentist in Fairfax Virginia. Connect with him on
Google+

10. One Dental Client Result
 For organic search on targeted phrases ‘Fairfax
Cosmetic Dentist’ ‘Fairfax dentist’ & ‘Fairfax sedation
dentist’

11. Strategy for Gazz Consulting
 Our strategy to maximize the impact of Google
Authorship for our own company has been to:
1. Focus on specific „geo-targeted‟ phrases in
the Northern Virginia area.

Web design, Internet marketing & AdWords/PPC
Management
2.
Focus also on certain „long tail‟ phrases
related to dental marketing.

The dental Internet marketing field is dominated by
large national firms: PBHS, Yodle, TNT Dental,
ReachLocal…
Identify niche keyphrases and develop content
marketing strategy around them.


12. Results for Gazz Consulting
1.
Strong visibility for ‘geo-targeted’ phrases in the
Northern Virginia area.

13. Results for Gazz Consulting
1.
Strong national visibility for certain ‘long tail’
phrases related to dental marketing, over the
national firms.

14. Feedback from Client Prospects
 When asked why did they choose our web
site in search results:
 ‘I wanted to speak with someone
local.’
 ‘You were the only web site that
showed a person.’
 ‘Since your face appeared, you must
know the specifics about marketing
sedation dentistry.’
 ‘If you got your face to show in search
results, it made me think you could do

15. More Resources
Google+ Community:
Author Rank & Google
Authorship

16. Thank You
Rob Gazzola
E: gazzconsulting@gmail.com
T: @gazzconsulting
Google+:
https://plus.google.com/+RobertGazzola