Working in this industry can feel like a whirlwind at times. Whether you are working through a Google update or struggling to improve revenue regardless of positive rankings, implementing the KonMarie method to your SEO can help you strip back aspects of your strategy that aren't working and find fresh avenues to focus on for even better results.

1. How to Marie Kondo
your SEO
Rebekah Dunne | Victorian Plumbing
@RebekahDunne

2. Who is Marie Kondo?

3. What is the KonMarie
method?

4. Why is
the
KonMarie
method
important
to SEO?

6. What has worked in
the past?

7. Categories
+
Search Terms

8. Tools available

9. Put your top-navigation search
terms into Google Trends

10. Ask the PPC
team to help

11. Put Every. Single.
Search Term
into Answer the
Public

12. Say WHAT?????

13. Query related
search term
Potential guides &
advice pieces
Problem
related search
term
Interest related
search terms
How do you do
this? Here is how you do thisMy ____ is ____ Ideas on ___
How do you do
that?
Here is how you do
that My ____ is ____ _____ ideas
What is this?
If you want this, then
do that ____ not working
How does a ____
work
What is that? Best way to _____ ____ repair ___ explained

14. URL
Primary Search Term (inc.
search volume)
Secondary search terms (inc.
search volume)
Tertiary search terms (inc.
search volume)
www.homepage
www.service-one
www.service-one-sub-cat-one
www.service-one-sub-cat-two
www.service-one-sub-cat-two
www.service-two
www.service-two-sub-cat-one
www.service-two-sub-cat-two
www.service-two-sub-cat-three
www.service-three
www.service-three-sub-cat-one
www.service-three-sub-cat-two
Create a keyword skeleton

15. Backlinks

16. Tools available

17. Access your
backlink profile
via Majestic or
Ahrefs.

18. Look at each link
as if it were for
the first time

19. Categorise
your backlinks

20. Put together a
phased removal
plan

21. Backlink breakdown

22. Put together a visual
representation of
your backlink profile

24. Competitors

25. Tools available

26. Using your brand new
search terms, throw them
into Google and look at
the top search results.

27. Put four of your
competitors into
Moz’s Open Site
Explorer.

28. Example

29. Put the same four
competitors into
SEMrush and navigate to
the ‘organic research
positions’

30. Example

31. Now you
have a
stripped
back
backlink
profile

32. Now you have a
better
understanding
of search terms
with user intent

33. Now you have
a solid
understanding
of your
market

34. Now you
have
Marie
Kondo’d
your SEO