SlideShare a Scribd company logo
How to Marie Kondo
your SEO
Rebekah Dunne | Victorian Plumbing
@RebekahDunne
Who is Marie Kondo?
What is the KonMarie
method?
Why is
the
KonMarie
method
important
to SEO?
What has worked in
the past?
Categories
+
Search Terms
Tools available
Put your top-navigation search
terms into Google Trends
Ask the PPC
team to help
Put Every. Single.
Search Term
into Answer the
Public
Say WHAT?????
Query related
search term
Potential guides &
advice pieces
Problem
related search
term
Interest related
search terms
How do you do
this? Here is how you do thisMy ____ is ____ Ideas on ___
How do you do
that?
Here is how you do
that My ____ is ____ _____ ideas
What is this?
If you want this, then
do that ____ not working
How does a ____
work
What is that? Best way to _____ ____ repair ___ explained
URL
Primary Search Term (inc.
search volume)
Secondary search terms (inc.
search volume)
Tertiary search terms (inc.
search volume)
www.homepage
www.service-one
www.service-one-sub-cat-one
www.service-one-sub-cat-two
www.service-one-sub-cat-two
www.service-two
www.service-two-sub-cat-one
www.service-two-sub-cat-two
www.service-two-sub-cat-three
www.service-three
www.service-three-sub-cat-one
www.service-three-sub-cat-two
Create a keyword skeleton
Backlinks
Tools available
Access your
backlink profile
via Majestic or
Ahrefs.
Look at each link
as if it were for
the first time
Categorise
your backlinks
Put together a
phased removal
plan
Backlink breakdown
Put together a visual
representation of
your backlink profile
Competitors
Tools available
Using your brand new
search terms, throw them
into Google and look at
the top search results.
Put four of your
competitors into
Moz’s Open Site
Explorer.
Example
Put the same four
competitors into
SEMrush and navigate to
the ‘organic research
positions’
Example
Now you
have a
stripped
back
backlink
profile
Now you have a
better
understanding
of search terms
with user intent
Now you have
a solid
understanding
of your
market
Now you
have
Marie
Kondo’d
your SEO

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