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Keyword Research and Link Bait With New Tools


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Learn new techniques for keyword research and link building using the newest tools available from Google and others!

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Keyword Research and Link Bait With New Tools

  1. 1. New SEO Tools From Google (and others) Enhance your keyword research and link bait with all the new tools available! presented by seOverflow
  2. 2. <ul><li>seOverflow is a search engine optimization, pay per click, and social media marketing company in Denver, CO. </li></ul><ul><li>We specialize in offering solutions that enable web design companies, other SEO companies, and other solution providers to offer high end SEO and social media services to their clients. </li></ul>Who Is seOverflow?
  3. 3. Keyword Research This ain’t your momma’s Keyword Research
  4. 4. <ul><li>“ Old school” </li></ul><ul><ul><li>Google Adwords keyword tool, </li></ul></ul><ul><ul><li>Wordtracker </li></ul></ul><ul><ul><li>Keyword Discovery… </li></ul></ul><ul><li>“ New School” </li></ul><ul><ul><li>The Wonder Wheel </li></ul></ul><ul><ul><li>Related Searches </li></ul></ul><ul><ul><li>Google Insights/Trends </li></ul></ul><ul><ul><li>Google SBKT </li></ul></ul><ul><ul><li>Google Suggest Scraper </li></ul></ul><ul><ul><li>SEM Rush </li></ul></ul>Old Vs New Keyword Res.
  5. 5. Link Building Link building on ‘roids without the ‘roid rage
  6. 6. <ul><ul><li>“ Fishing for links” </li></ul></ul><ul><ul><li>Content developed from a unique angle on a relevant topic that people will want to link to </li></ul></ul><ul><ul><li>Text (article), pictures, video, software or other tools </li></ul></ul><ul><ul><li>Link Bait “market” is competitive and is often flooded with material- you must stand out! </li></ul></ul><ul><ul><li>Link Bait can be loosely related to your actual site </li></ul></ul><ul><ul><li>End goal is links, not conversions </li></ul></ul>Link Bait
  7. 7. <ul><li>Strategic Link Bait: very manual distribution, most likely deals within a certain niche </li></ul><ul><li>Viral Link Bait: can appeal to a broad audience, easy to spread wide via social media </li></ul>Two Types of Link Bait
  8. 8. Strategic Link Bait Example
  9. 9. Viral Link Bait Example
  10. 10. <ul><li>IDEA  CONTENT </li></ul><ul><li>AUDIENCE </li></ul><ul><li>Audience or Content can come first… the chicken or the egg? </li></ul><ul><li>DISTRIBUTION </li></ul>The Keys To Link Bait
  11. 11. <ul><li>Wonder Wheel </li></ul><ul><li>Google Insights (related and rising searches) </li></ul><ul><li>Wordtracker Keyword Questions Tool </li></ul><ul><li>Yahoo Answers </li></ul><ul><li> Q & A Tool </li></ul><ul><li>Google Suggest Scraper </li></ul><ul><li>New User Section of Niche Forums </li></ul>IDEAS FOR LINK BAIT
  12. 12. <ul><li>Site Options – forum search </li></ul><ul><li>Site Options – reviews search </li></ul><ul><li>Twitter Search </li></ul><ul><li>Google Ad Planner </li></ul><ul><li>Google Blog Search </li></ul>Finding An Audience
  13. 13. <ul><li>Any Questions? </li></ul><ul><li>Presentation will be available online </li></ul><ul><li>Follow me on Twitter </li></ul>Q & A