"Search Plus Your World" is currently optional, meaningyou can choose between global search (as it exists now)and the new Google Search Plus. In a nutshell, if you opt for Google+, your search results will be influenced by Google+ profiles and pages, most importantly anything shared on your Google+. Your associations in Google+ Circles will directly influence your search results.
What does "Search Plus Your World" mean to your company?
Build strong Google+ social followings and optimize content for social sharing
Content marketing with strong Google+ social mediaengagement will grow your search and mobile presence
Ignoring social media could make your company isolated, irrelevant and unnoticeable
Allocate money to internet marketing in the context of Social Search. Hire informed Google+ (search + socialmedia) expertise to make sure your message has strong web presence
Impact of "Search Plus Your World" on Email Marketing:
Integrate Google+ in your email campaigns, to grow your marketing effectiveness and boost your Google searchrank. If your email audience is Social Media friendly, you can get better Google Search Ranking. So, building a Google+ social fan base for your site is going to be important.
Social Media can amplify your content reach by spreading it on your audience networks. You can attain this by:
Integrate Google+ web pages in your email campaigns
Include Google+ sharing opportunities for your audience
If your company does not intend to be on Google Plusthen you are forced to do AdWords to be on the first page of Google search results. There may be many companies that are not current on Googles Search Plus and some who dont want to spend the time. This could result inincreased competition and could cost more for keywords, decrease in quality scores & Click Through Rates.
Companies that are doing PPC and Search Plus might see higher rank and hence cost less for ads.
Growth of Google+ will only lead to more personalized searches and this will affect brand visibility in searches.Having a Social SEO strategy and making changes to yourEmail and AdWords campaigns can be a one up over your competition.