This document provides style guidelines for PowerPoint presentations and PDF documents about Mediata's products and services. It specifies: 1) A colour scheme using reds, oranges, greens, purples and blues to represent different topics. 2) Formatting requirements for PowerPoint slides including headings, layouts, imagery and fonts. Specific templates are outlined for presentations about Mediata's core business, audience segments, weekly meetings and case studies. 3) Design elements for PDF case studies and product descriptions including placement of text, graphs and logos. Headers, footers, fonts and colours are standardized.

1. Style Guide:
Table of
Style Guide:..................................................................................................................................1
1) Colour Guideline:.................................................................................................................. 2
2) PowerPoint’s:....................................................................................................................... 3
Core Module Company Product Description............................................................................ 3
Audience segment PowerPoint’s:........................................................................................... 4
Weekly Meetings................................................................................................................... 6
Module Case Studies PowerPoint........................................................................................... 7
3) PDF’s....................................................................................................................................8
Case Studies: Front Page........................................................................................................8
Case Studies: Back Page.......................................................................................................9
Product description:............................................................................................................ 10

2. 1) Colour Guideline:
General Slides/ Collaterals- RED (red: 231 green: 32 blue: 57)
Red is for all things that talking about Mediata in General terms-
its intelligence, who we are, what we do etc.
Product/Data: PINK (red: 222 green: 48 blue: 123)
Purple is for all the data information, talking about inivio/veda,
digital element, thus any other party that deals with the data
segment of the company.
Audience Products: ORANGE (red: 247 green: 134 blue: 33)
Orange is for talking about any of the four audience segments i.e.
packaged, custom, retargeting and look-a-like.
Inventory: GREEN (red: 148 green: 207 blue: 66)
Green is used for any information spoken about inventory, including
iash, iab, Integral ad science.
Creative Offerings: PURPLE (red: 140 green: 48 blue: 140)
Dark Purple is for information based on te
he creative formats used to ensure successfulness in the overall
purchase funnel.
Case Studies: BLUE (33, 150, 189)
Blue is for all case studies that are developed based on past
reports/ results..

3. 2) PowerPoint’s:
CoreModuleCompany ProductDescription
Always begin with the main Mediata Slide with the colourful world
graphics and heading ‘MEDIATA’.
Heading on single slide: Font Melbourne, 40, Bold. Only one line
heading. Must be kept on bottom of screen. Only Agency name and
brand name. NO DATE etc.
Heading on slide with info: White, Melbourne, 34, Bold. To make
emphasis on particular words, colour letters in colour code.
Information in slide: Melbourne,24. Align text left.
Bullet choice: Checkmark Bullets.
Layout: Any images on page must be 1cm away from the footer.

4. AudiencesegmentPowerPoint’s:
Heading on single slide: White, Melbourne, 40, Bold. Only one line
heading. Must be kept on bottom of screen. Description name. NO date
etc
Background: Orange (red: 247 green:134 blue:33) Layout: Mediata Logo
style.. where to findfind???
Listingslides:
Heading:Number/descriptionin black (red: 38, green: 38 blue:
38) Segment is in orange (red:247 green:134 blue:33)
Font (Melbourne, 35, bold)
List: Numbered. Font( Melbourne, bold, size depends
on space on slide)
Symbol: Always orange box and person symbol. Size
height: height: 3.77 width: 5.61
1 CMgap.

5. Ensure ‘audience name’ is in orange (red:247 green:134 blue:33) and
‘Audience summary’ in black (red: 38, green: 38 blue: 38) Font
(Melbourne, 35, bold)
Orange header: orange (red:247 green:134 blue:33)
Symbol- Height 4.9 width 4.3.
Orange rectangle- always right of slide. Height:
3.68 Width 19.12
Information: Subheadings i.e. ‘Reach’ (bold) white.
Font (Melbourne, 24) Information NOT bold.
Information text: Black( red: 64 green: 64 blue: 64)
Font (Melbourne,24)
Mediata Footer in grey with logo on slant.Layout selection
guide

6. WeeklyMeetings
Always begin with the main Mediata Slide
with the colourful world graphics and
heading ‘MEDIATA’
Heading on single slide: Font Melbourne,
40, Bold. Only one line heading. Must be
kept on bottom of screen. ‘Weekly Meeting
& Day’ ONLY
Colour Code for meeting is RED: (red:231
green:32 blue:57)
All Headings on each slide must have first
word Red (red: 231 green:32 blue:57) &
the rest black (red:64 green: 64 blue 64)
FontMelbourne, 34, Bold
AgendaListing:Dotpoints.1 system.FontMelbourne,24,Bold
For slides that need
images included ensure
the correct custom
layout is chosen.

7. ModuleCaseStudiesPowerPoint
.
Openingslide:
ColourCodedBackground- BLUE ( red:33, blue:
150, green:189)
Textmustbe at bottomof slide,Text:White
Font:Melbourne,40, Bold.
Text:‘Topic’Case Study
Heading:‘Topic’Blue ( red:33
blue 150 green189) ‘Case
Study’ black (red: 64
green: 64 blue: 64)
Text Black (red: 64
green: 64 blue: 64)
Font: Melbourne,18.
Bold ‘Audience’.
Audience symbol:
height 4.63 width
12.05
Graph: Height 7.40
Width 12.13.
Background blue: ( red:33
blue 150 green189)Slide continued…the exactsame
Note:Case studyPPmust onlyne
twoslides,includinggraphsandtext
to support.
Layout:Must alwaysbe the same.
Blue uptop, greydownbottom.
MEDIATA LOGO.

8. 3) PDF’s
CaseStudies:FrontPage
Heading:
Case study
Black (red:
100 green:
100 blue:
100) segment
blue ( red:
33 green:
150 blue:
189) Font:
Melbourne
font, 14,
bold,.
Subheading:
Challenge
blue (red:
33, green:
150, blue:
189) font:
Melbourne,
14, Bold.
Informationa
l text:
Black (red:
100 green:
100 blue
:100) Font:
Melbourne,
12.
Bold works
that need
emphasis.
Audience
image- 3.28
height, 8.53
width
Note: if one
audience
wasn’t
chosen, the
audience must
be covered
with a
transparency
square.
Transparency:
15%
Final quote
at end of
results &
analysis must
be bold
Quote:
(Melbourne,
24, bold,
red: 33,
green: 150,
blue: 189)
Quoting
(Melbourne,
12, bold,
red: 33,
green: 150,
blue: 189)

9. Case Studies: Back Page
Graphs:
heading:
‘Graph 1’
(Melbourn
e, 12,
Bold,
red:100,
green:
100 blue:
100)
Size:
height:
6.92
width:
10.92
Blue
Rectangle
Background
Blue (red:
33, green:
150, blue:
189)
Size of
rectangle:
Height 23.44
Width 5.36
Opening
Sentence:
white text
font: 14,
Melbourne,
Bold)
Remaining
text: White
text, font:
12,
Melbourne.
Only BOLD to
emphasise
words.
Bullet
points:
Checkmark.
Style list:
Paragraph.
Audience
headings:
Bold.
Ensure at
least 1cm gap
at bottom of
textbox.
Note: MEDIATA
must always
be in
Capitals.
NOTE: All
case studies
need to
include this

10. ProductDescription:
Colour Code-
‘product’.
Header and
footer is the
same for all
PDF Docs
Heading on
right column
align with
left.
Images must
be the same
size within
column,
outline ¾
weight.
Mediata
website must
always be
included
Quote:
(Melbourne,
24, bold,
red: 222 ,
green: 48,
blue: 123)
Quoting
(Melbourne,
12, bold,
red: 222,
green: 48,
blue: 123)
Heading:
Type of
product-
Black (red:
100 green:
100 blue:
100) segment
Colour Coded
to
product/data
( red: 222
green: 48
blue: 123)
Font:
Melbourne
font, 14,
bold.
Informationa
l text:
Black (red:
1green: 100
blue :100)
Font:
Melbourne,
12.
Graph:
Colour
Coded. Light
shading
accent 2.
Headings:
10, bold,
Melbourne.
Information
8, Melboune.