The document discusses how businesses need to adapt to changing demographics and the rise of millennials. It notes that millennials are tech-savvy, interested in social causes, and give to charity. While they may delay home ownership, 90% of millennials rent. The document advocates that property management companies embrace technology and mobile services to attract millennial renters by offering online applications, payments, and maintenance requests to match their mobile lifestyles. It promotes the property management platform AppFolio for having these capabilities.

1. MeetUps
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2. Agenda
Business is Changing
More Opportunity
Adapting your Business
New & Coming Soon!

3. Business Is Changing.

4. Is Your Business Ready?

5. THEY DON’T LIVE THE SAME
WAY AS THEIR PARENTS.
TECH-
SAVVY
PERSONAL
RIGHTS
ACTIVISTS
INTERESTED IN
PUSHING SOCIETY AND
BUSINESS FORWARD
Millennials are a class of their own,
different from their parents. They are:
And they give back to
the world they live in.
87% OF
MILLENIALS
GAVE TO
CHARITY
LAST YEAR.

6. DREAM OF OWNERSHIP IS NOT DEAD
…JUST POSTPONED
MORE AFFORDABLE &
FLEXIBLE
FEAR OF COMMITMENT
AFTER
THE HOUSING MARKET
CRISIS
They are in a renter state
of mind because:
AND OF
THOSE,
90% ARE
RENTERS.
MILLENNIAL
S MAKE UP
40% OF THE
HOUSING
MARKET.

7. -0.2
0
0.2
0.4
0.6
0.8
1
1.2
1.4
1.6
1.8
18 - 24 25 - 34 35 - 44 45 - 54 55 - 64 65+
HouseholdShortfall
(millions)
Millennials!
90% will rent vs buy

8. Millenials check their smartphones >43
times a day
AND SHARE SIX PIECES OF CONTENT
VIA SOCIAL MEDIA
“HOW LATE IS TOO
LATE TO TEXT ABOUT
THE LEAKY
DISHWASHER?”
They will be living in your units, paying
you rent, and asking questions like:
…because the average Millennial
sends 20 texts a day.
They expect you to be Mobile!

9. THEY LOVE THEIR
TECHNOLOGY.
More than 74% of
Millennials feel that
new technology
makes their lives
easier.
54% think new
technology helps
them stay closer to
friends and family.

10. THE PROBLEM IS
CHANGE
THE MORE RAPID THE PACE OF CHANGE
THE MORE DIRE THE CONSEQUENCES OF STUBBORNLY STICKING TO OLD
WAYS
ENTERPRISES THAT DO NOT ADAPT ARE IN FOR
A LOT OF TROUBLE

11. Opportunities

12. Great Time To Be In Property Management

13. IT’S A GREAT TIME TO GROW
MILLENIALS ARE
GETTING JOBS
Demand is solid Supply is increasing
MILLENIALS ARE FORMING
HOUSHOLDS
MILLENIALS ARE NOT BUYING
HOMES YET
Demand 119
Million
Supply 115
Million
RENTS ARE
RISING

15. Make Technology Your
Competitive Advantage

16. The Future of Leasing

17. Maximize Rental Rates

18. Quickly Fill Vacancies

19. Professional Web Presence

20. Guest Cards – Convert more leads
Manage prospective residents
Track effectiveness of your Lead Sources
Increase conversion toapplicant

21. OnlineApplications
COMPU
TER
OR
PAPER
MOBILE
DEVICE
58
%

22. Find The Best Residents

23. Sign The Electronic Lease
12,382
Finalized Leases

24. All built in and mobile!
Listings/
Marketing
Prospect
Mgmt
Online
Apps
Screenin
g
Lease
Signing
Move-In
The Entire Rental Flow — Mobile

25. Residents Pay Electronically.
ARobot Does YourAccounting!
Your Rent Week WithAppFolio
CREDIT
CARD
E-CHECK
ELECTRONIC
CASH

26. THEY USE SMARTPHONES TO PAY
THEIR BILLS...
A February 2014 study by TD
Bank found that 88% of 18–34-
year-olds used online banking
to pay bills, among other uses.
AppFolio users that promote
online payments see over
70% paying mobile
OFFERING ONLINE
APPLICATIONS AND
RENT PAYMENT IS A
MUST.

27. Sign lease + sign
up for resident
portal at the same
time!
1. Start On the Right Foot
Print a payslip if
the residents plans
on paying with a
MO

28. Add a fee for receiving
a paper check (+$2)
2. Influence with a Stick

29. • Pay online and on-time
• Entered to win prize (iPad,Dinner,DiscountedRent,etc.)
3. Resident Contest

30. • Get to 68% adoption >
• Everyone gets an award ($, gift, trip, etc.)
4. Incent your staff to execute

31. Help & Training
Optimize your Investment

32. Help.appfolio.com 100+ Short
Trainings
Topic Specific
Guides
Recent
Enhancement
Training
Maximize usage
ask your
Account Manger how

33. Help.appfolio.com

35. Mobile Inspections
27,000
Inspections created

37. Amazing experience regardless of deviceContinuous experience & modern look
RESPONSIVE DESIGN

38. MAKE SURE YOU’RE
MOBILE-FRIENDLY!
52%: Bad mobile experience
made them less likely to
engage with a company.
WE’VE INVESTED HEAVILY IN
RESPONSIVE AND MOBILE
WEBSITES
FOR OUR CUSTOMERS.
4 in 5 Millennials own smartphones
48%: Sites that didn’t work
well on their smartphones
made them feel like those
companies didn’t care
about their business.
1 in 5 MILLENNIALS
ARE MOBILE-ONLY
USERS

40. COMMERCIAL FEATURES
LEASE TYPE
TRACKING
Simple commercial
management features to save
you time
CUSTOMIZED CAM SETUP
REAL-TIME CAM
RECONCILLIATIONS
RENT PER SQFT Mo/Yr

41. UpcomingActivities
Leases Type
Tracking
Calculate Rent per
Square Foot
CAM Charges

42. Holding Deposits
ACHALLENGEIN SIMPLICITY– more than meets the eye

43. EVEN MORE RESPONSIVE
TRACK ACTION LOG
Service Requests group
Work Orders together
EASIER TO SHARE
TRACK ESTIMATES
COMPLETELY MOBILE
MAINTENANCE

44. AppFolio Contact Center
Professionally trained agents available to handle your
maintenance calls

45. • Forward calls from your existing phone numbers
• Tenant is greeted with your company name
• Our team has access to your preferred vendors
• All interactions are recorded directly into AppFolio
• WO’s submitted online are also monitored for
emergencies
How it Works
An extension of your office

46. Full Service Maintenance
Maintenance and emergency calls
• Diagnose, resolve or deflect issue
• Enter work orders
• Vendor dispatch in emergency
➔ You get:
• Email
• Notifications in AppFolio
• Reporting, Audit Trail
Available when you need us: Evenings, Overflow, or 24/7
Simple
Pricing
$1per
unit/month

47. MORE & MORE MOBILE
RENTAL APPLICATION
Redesigning AppFolio to be
Completely Mobile
INSPECTION
OWNER PAGE
VENDOR PAGE
GLOBAL NAVIGATION

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